Using news site comments to build community

News site comments can be toxic. Yet, properly managed, they can be a tool for building media literacy, civic engagement and, ultimately, a news organization’s audience.

The following presentation incorporates some lessons I’ve learned over the years, many of them from researching my book about online community journalism, “The Wired City.”

I delivered a lecture based on this presentation earlier today in Professor Steve Burgard’s Journalism Ethics and Issues class at Northeastern.