How Beto O’Rourke quickly lost his status as the media’s favorite slacker

Beto O’Rourke. Photo (cc) 2018 by Steve Standeford

Betomania had somehow eluded me. And so when I set out to write about how the media have reacted to the launch of Beto O’Rourke’s presidential campaign, my first plan was to criticize the elevation of yet another celebrity candidate over his more substantive but less magnetic rivals.

That’s not how it’s worked out. Yes, there was the 8,800-word Vanity Fair profile by Joe Hagan, accompanied by an Annie Leibovitz cover shot of O’Rourke standing by what I assume is his pick-up truck, with archetypal dirt road, hills, and dog in the background. But that proved to be an exception.

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God help me, but I’m writing about Elizabeth Warren and the likability factor

Elizabeth Warren. Photo (cc) 2012 by Edward Kimmel.

A few very brief thoughts about Elizabeth Warren and whether she’s “likable enough” (to recycle an unfortunate old quote from Barack Obama) to be elected president — the subject of a front-page story in today’s Boston Globe as well as multiple other outlets.

First, yes, of course there’s an element of sexism to it, as there was when the same questions were raised over and over about Hillary Clinton. But let’s not get carried away — it’s not just sexism. Republicans used the likability factor like a sledgehammer against Al Gore and John Kerry, and it was effective. Their opponent, George W. Bush, was regularly described as someone you’d rather have a beer with, which always struck me as pretty odd given that Bush was an alcoholic who had given up drinking.

Second, in Warren’s case, “likability” is shorthand for something real — a lack of political adroitness despite her substantive strengths and despite being, as best as I can determine, genuinely likable. The whole Native American thing is ludicrous, and it seems as though she should have been able to put it behind her years ago when Scott Brown and the Boston Herald first tried to make an issue of it. Yet it’s still here, and it makes you think she should have handled it differently. Certainly the DNA test didn’t help.

Third, there’s something to the idea that she let her moment slip away. The news and political cycles are so accelerated now that 2016 may have represented her best chance. That has nothing to do with likability. The fact that Beto O’Rourke may be a serious candidate seems silly unless you view it in that context.

Finally, Warren’s likability is a phony issue because it’s about the pundits, not the voters. If she wins the nomination and is ultimately elected president, there’s the answer to your question: she’s likable enough.

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