A local news activist lashes out at big funders: ‘Psst! Look under your seat!’

An actual news desert. Photo (cc) 2008 by Stefano Brivio.

As nonprofit news becomes an increasingly important part of community journalism, there’s a rift developing between large foundations and small publishers who say that they’re being left behind. Sophie Culpepper wrote about this recently for Nieman Lab, and a new organization called the Alliance of Nonprofit News Outlets has been founded to represent those overlooked media outlets.

The most recent development on this front is a scorching piece at Local News Blues by Alice Dreger, an author, historian and a founder and former publisher of East Lansing Info. Dreger takes note of the recent Knight Media Forum, whose organizers she describes as being more interested in developing software tools of dubious merit than in providing operating funds to hyperlocal publishers. She writes:

The KMF has always been a towel-slapping, country club locker room with waiters coming by to offer bacon-wrapped shrimp, but this year was particularly troubling. As local news publishers are desperately trying to keep from laying off staff and closing up shop, representatives of the Knight Foundation, MacArthur Foundation, and their joint Press Forward venture got up on stage to assure the world they’re going to save us.

“We are in it with you, and together we will crack the code of sustainability,” said Maribel Pérez Wadsworth, the president of the Knight Foundation. You know, the Knight Foundation — the behemoth sitting comfortably on a multi-billion-dollar endowment.

Psst, Maribel! Look under your seat!

She also quotes Nancy West of InDepthNH as saying that Knight seems more interested in artificial intelligence than in paying for news. West, a past guest on our podcast, “What Works,” promptly republished Dreger’s piece. That led to a response from John Palfrey, the president of the MacArthur Foundation, which is the lead foundation in Press Forward. “Thanks for the tag and the feedback,” he wrote on Twitter/X. “I know the team will bear these critiques in mind as grantmaking ramps up.”

The bottom line is that there isn’t enough national money for everyone. Dreger notes that Press Forward has decided to make a priority of funding projects that serve communities of color, which I think makes a lot of sense, even if that leaves other projects behind. Ultimately, nonprofit news outlets have to educate philanthropic organizations in their own backyards that quality journalism is as worthy of funding as youth programs and the arts. And yes, I realize that’s easier to do in some places than in others.

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Nonprofit local news needs to move past the large funder/ large project paradigm

Nieman Lab now has a reporter devoted to covering developments in local news. Sophie Culpepper previously worked at The Lexington Observer, one of a number of nonprofit news startups in the Boston suburbs, and her Nieman beat is evidence that the local news crisis has moved to the forefront of issues that media innovators care about.

Last week Culpepper published an in-depth, two-part story on concerns raised by small startups that they are overlooked by the major foundations that are seeding new organizations, such as the Knight Foundation and the American Journalism Project. It’s something that Ellen Clegg and I have heard from some of the entrepreneurs we’ve included in our book, “What Works in Community News.”

Among the people Culpepper interviews is Jason Pramas, who has his hand in many projects but who at the moment is focused mainly on his work with the Boston Institute for Nonprofit Journalism and HorizonMass, the latter a nonprofit that showcases paid student labor. Pramas is a founder of the Alliance of Nonprofit News Outlets, or ANNO, a group of smaller outlets that tend to be overlooked by the major players. (Pramas was a guest on our “What Works” podcast recently.) Pramas tells Culpepper: “I’m basically saying, there are haves and have-nots in the nonprofit journalism space. And this isn’t right.”

What worries Ellen and me is that the large funders tend to support what they regard as sure bets — big regional projects rather than the tiny operations that are covering one small town or a rural county. Not that those sure bets always pay off. After all, the high-profile Houston Chronicle was recently shaken by the unexplained firings of its editor and top investigative reporter. The large-funder, large-projects paradigm may become even more entrenched with the rise of Press Forward, an effort by more than 20 nonprofit foundations to provide $500 million to help fund local news over the next five years.

Regional and statewide nonprofits — including two that Ellen and I wrote about, The Texas Tribune and NJ Spotlight News — are doing great work and need to be supported. But that support shouldn’t come at the expense of tiny operations that are keeping people informed about their community and their neighborhood.

Ultimately, funding has to come from local sources, with national money used as a supplement. That requires an ongoing educational effort to convince local philanthropic organizations that reliable news is just as important to the health of a community as youth programs, educational initiatives and the arts.

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