The New York Times today unveils a complete redesign of its Web site. It looks great. The best part is that it has a new feature called “Today’s Paper,” which gives you the digital equivalent of what you might otherwise have delivered to your doorstep in the morning.
Before, the Times site only gave you the front page. When you’d go to the other sections, it was hard to tell whether you were looking at something from that day’s paper, an article that wouldn’t appear until the next day or just a wire-service update that would never find its way into print. For someone old-fashioned enough to want to read that day’s paper, even if I didn’t get to it until evening, I like the new arrangement much better.
Two suggestions:
- It looks as though there are no story descriptions for “Today’s Paper” except for material appearing on the front page. Bring them back.
- Offer a week’s worth of “Today’s Paper.” That’s what the Wall Street Journal does for paying subscribers. It would be a great feature to offer TimesSelect customers who, say, missed the previous day’s edition and want to page through it quickly.
Overall, though, this looks like a big step forward for a newspaper Web site that was already among the best.
Update: I missed it at first, but there is indeed a feature called “The Times in Print from the Past 7 Days.” Thanks to Geoff for pointing it out.
