A few years ago Paul Bass and I appeared on a Connecticut radio station to talk about the future of local journalism. Bass was and is the founder, editor, and publisher of the New Haven Independent, a nonprofit, online-only news organization that is the main subject of my book The Wired City.
Bass and I both came out of the world of alternative weeklies. He was the star reporter for the New Haven Advocate. I was the media columnist for the Boston Phoenix. While we were on the air, he told a story about a club owner in New Haven who had once advertised heavily in the Advocate—but had found he could reach a better-targeted audience on Facebook while spending next to nothing.
Need I tell you that both the Advocate and the Phoenix have gone out of business?
I’m dredging up this anecdote because the Columbia Journalism Review has published a much-talked-about essay arguing that newspapers made a huge mistake by embracing all things digital and should instead have doubled down on print. Michael Rosenwald writes that instead of chasing ephemeral digital revenues, newspapers should have built up their print editions and offered more value to their readers.