A source just passed this along from Mike Sheehan, the chief executive officer of Boston Globe Media Partners:
In a quiet corner of the third floor, Pete Doucette has spent the past ten years managing every conceivable aspect of our circulation. To say the least, it’s been a challenging task during challenging times. Balancing the science of market data with the art of consumer engagement—and doing so with limited resources—the job he’s done is nothing short of remarkable: we have essentially the same number of paid subscribers as we had five years ago.
Pete helped create the two-site strategy for Boston.com and BostonGlobe.com, and in doing so set us on a path to charge a premium price for premium journalism. We now have over 72,000 digital-only subscribers, which is the No. 1 digital subscription business of any metro daily publisher, and behind only two national publications, the New York Times and the Washington Post. He’s also overseen successful efforts to retain and attract print subscribers who remain an important cornerstone of our business.
Pete will be the first to say that he’s fortunate to have the increasingly relevant and interesting journalism of the Boston Globe to attract subscribers. Thanks to Brian [McGrory], Ellen [Clegg], and everyone in the newsroom for their tireless efforts to create such important work. To demonstrate the relationship between our journalism and our business, digital subscriptions rose 66% in the 10 days following the Presidential election compared with the 10 days prior to the election.
Starting today, Pete will be our Chief Consumer Revenue Officer. While he’ll still oversee our circulation efforts, the product and development teams, led by Anthony Bonfiglio, will report to him. In his new role, he will weave together business strategy, digital strategy, and operations which is a critical step as we continue to aggressively attract new digital subscribers.
If you see Pete, be sure to congratulate him. Or pay him a visit on the third floor. It’s time he got accustomed to it being a little less quiet up there.