Yesterday the New York Post ran a pretty emphatic item reporting that entertainment mogul David Geffen is not interested in buying the New York Times or a share thereof. The Post’s Peter Lauria called the Geffen bubble a “myth,” citing “three sources with direct knowledge of the situation.”

Today the Times itself comes back with a story claiming that Geffen is “seriously interested” in buying the Times, either in whole or in part. Reporters Richard Pérez-Peña and Michael Cieply one-up the Post, attributing their reporting to “people who are very familiar with his [Geffen’s] thinking.”

Far from being a throwaway, it’s likely that the word “very” was the subject of extensive negotiations between the Times and, uh, one of its sources. Very interesting, I’d say.

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