Trashing the competition

A few delivery drivers for the Boston Herald have found a surefire way to make their product stand out from the free competition, Metro Boston and BostonNOW: grab stacks of Metros and BostonNOWs and, you know, throw them out. Herald spokeswoman Gwen Gage tells Boston magazine that such tactics would never, ever be condoned at One Herald Square. (Via Romenesko.)

7 thoughts on “Trashing the competition

  1. Anonymous

    I’m curious: If Boston knew what they were staking out (and I cannot imagine a magazine writer being up before the crack of noon) why is it only an illustration but no pics. Just asking.

  2. Joe Keohane, at Boston Mag

    Anon 6:07: I top-edited the piece for BoMag, and while we had photos (which the reporter took), they weren’t high-res enough, and would have looked like crap in the magazine. So we went with the illustration. Love the suggestion that we fabricated the story, though. Thanks for the laugh.

  3. Anonymous

    Isn’t this the same Elizabeth Roman who was supposed to be in Fitchburg, working for the Worcester Telegram? Or is the E. Roman who works for the Springfield Republican? She sure does a lot of “freelance”

  4. BosPhotog

    Pictures Please!! So, as the journalism world ponders future cost-cutting measures, i.e will more reporters use cameras, this is a perfect example of we have to proceed with caution. Joe writes: …”and while we had photos (which the reporter took), they weren’t high-res enough, and would have looked like crap in the magazine. So we went with the illustration.”…Quoting a famous Saturday Night Live skit….”Well, isn’t that special”

  5. parsimonious

    Pictures couldn’t be used ? Like cases in federal court where photography is not allowed, perhaps the reporter could have brought along a courthouse sketch artist ?

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