I don’t blame publisher Arthur Sulzberger Jr. for trying to get readers to pay for content. Nevertheless, the number of potential readers who were shut out had to be enormous. As Web advertising continues to grow, it makes sense for the Times to return to the wide-open Net.
Indeed, Sulzberger and company’s decision to open some of the Times’ archives shows that they’ve decided to embrace the future and figure out later how to pay for it. This is the right thing to do, and I hope this proves to be a risk that pays off. If it does, it will change the entire business for the better.