I didn’t want to let the week go by without mentioning a few developments on the “what’s happening to the newspaper business” front. No übertake from Media Nation. Nevertheless, here are a few things you should keep an eye on.
The week began with a perversely fascinating story in the New York Times. Steve Lohr reported that some news services are deliberately sticking flat, dull headlines on the Web versions of their stories so they’ll be more likely to get chosen by the robots at Google News, Yahoo News and the like. Lohr explains:
In newspapers and magazines, … section titles and headlines are distilled nuggets of human brainwork, tapping context and culture. “Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, ‘The heck with that,’ ” observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.
“Tulsa star: The life and career of much-loved 1960’s singer” is example of an evocative headline designed for human eyes. The bots’ choice? “Obituary: Gene Pitney.”
Also last week, Christopher Lydon’s consistently excellent public radio program, “Open Source,” did an hour on the future of the newspaper business. You can read a summary and download the audio here. Lydon’s lead guest was Alan Rusbridge, editor of The Guardian, the British newspaper that has become something of an international phenomenon thanks to its well-executed Web version.
Rusbridge made the rather astonishing assertion that The Guardian’s 14 million American readers exceeds the online circulation of the Los Angeles Times. I guess it makes sense; though the Times is a great paper, it’s seen as essentially regional. The Guardian’s frankly liberal orientation, easy-to-navigate Web tools and emphasis on smart but short articles are bound to make it a favorite in Blue America.
Rusbridge made one other observation that leads me to my final destination. Lydon at one point noted that, as publicly owned companies begin to flee the newspaper business, nonprofit foundations such as the one that owns the St. Petersburg Times (and runs the Poynter Institute) may become the wave of the future. Rusbridge agreed, and noted that The Guardian is actually owned by such a foundation.
Yet one of the outstanding examples of such subsidized journalism — the Christian Science Monitor — would appear to be in some danger, as the financially troubled Christian Science Church last week announced a series of moves aimed at putting the church on more stable footing.
The Monitor is a terrific paper with an international focus that has already morphed into a pretty much Web-only news source. (When was the last time you saw a paper Monitor?) The Boston Globe’s Tom Palmer reported (fee req.) on Friday that the church intends for the Monitor to be self-sufficient by 2009 after having received millions of dollars in subsidies in recent years. But it’s hard to imagine how that could happen without seriously downgrading the journalism.
The church would be an ideal patron for the Monitor’s journalism. It’s a shame that its own financial problems may make that impossible.