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The Colorado Sun, a pioneering for-profit/ nonprofit hybrid, moves toward a fully nonprofit model

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On September 12, 2023

In Local News

Larry Ryckman. Photo (cc) 2021 by Dan Kennedy.

The Colorado Sun is going nonprofit. The five-year-old digital news organization, launched by journalists who’d left The Denver Post following round after round of cuts by the paper’s hedge-fund owner, Alden Global Capital, had operated as a rare for-profit exception in the universe of local news startups. Now the Sun is joining its tax-exempt peers.

“Whether I agree with it or not, whether I even like it or not, the reality is that many individuals, many institutions and philanthropic groups, have concluded that journalism should be nonprofit,” editor Larry Ryckman said in a phone interview on Monday. “I have my own thoughts on that, but that is reality.”

The move was not entirely unexpected. The Sun is one of the projects highlighted in a forthcoming book by Ellen Clegg and me, “What Works in Community News: Media Startups, News Deserts, and the Future of the Fourth Estate,” which will be published by Beacon Press in early 2024.

Read the rest at Nieman Lab.

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Public notices are a crucial source of revenue — and of government accountability

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On September 5, 2023

In Local News

Mathewson Farm in Johnston, R.I. Photo (cc) by John Phelan.

When we think about revenue sources for local news, we tend to focus on the obvious — ads, subscriptions, events and, for nonprofits, voluntary memberships and grants. What we often overlook are public notices, also known as legal ads, taken out by government entities to inform the public that a job is being put out to bid or a meeting is being held. Mandatory public notices also include foreclosures, the disposition of public property and other business.

Public notices represent a significant source of revenue for community news organizations — and they can be weaponized. The Boston Globe recently reported on one such example in Rhode Island. Amanda Milkovits wrote that the city of Johnston has removed public notices from the weekly Johnston Sun Rise and moved them instead to the daily Providence Journal, even though the Journal charges much higher fees and is read by few people in Johnston.

The mayor, Joseph Polisena Jr., told Milkovits that he wanted public notices to reach a broader audience, especially to let construction companies know about bids. But the city has also been at odds with the Sun Rise and its editor/reporter, Rory Schuler. Publisher John Howell was quoted as saying that Polisena once told him, “I’m not going to support somebody who is working against me,” and that the mayor said he wouldn’t advertise as long as Schuler was with the paper. (Polisena denied the charges.)

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The loss of city public notices is costing the Sun Rise some $12,000 a year. Justin Silverman, executive director of the New England First Amendment Coalition, told the Globe that the city might be violating the First Amendment if  it could be shown that Polisena’s actions were retaliation for negative coverage.

What’s happening in Rhode Island is hardly unusual. In Florida, Gov. Ron DeSantis pushed a bill through the legislature that allows local governments simply to post public notices on their own websites — a cost-saving measure that also has the effect of making legal ads less visible. DeSantis’ disdain for the news media is well-known.

Colorado College journalism professor Corey Hutchins often tracks fights over public notices in his newsletter, Inside the News in Colorado. Recently he reported on a move by city officials in Aspen to designate the Aspen Daily News, which is locally owned, as the city’s “newspaper of record” over The Aspen Times, a daily owned by the Ogden chain, based in Wheeling, West Virginia. That peculiarity of Colorado law carries with it some major implications. Hutchins writes:

Newspapers that earn a city’s “of record” stamp means they are the ones a city pays to place legal notices and advertising. State law requires governments to publish certain things in local newspapers in order to keep residents abreast of public business. Being a city’s paper of record also can give a newspaper a sense of gravitas in a community.

In other words, more money for the Daily News, less for the Times, which became embroiled earlier this year in a dispute with county officials who were unhappy with the Times’ coverage of a billionaire’s development plans. (Hutchins does not claim there is a link between the county and city actions.)

According to Susan Chandler, writing for the Local News Initiative, such battles are under way across the country, with increasing pressure to move public notices from news outlets to government websites. Richard Karpel, executive director of the Public Notice Resource Center, told Chandler that these initiatives are part of Republican attacks on journalism, saying:

I don’t think the concept of legal notices is controversial. There needs to be a nonpartisan way to officially announce what the government is doing. What’s controversial is how it happens. We’ve seen it become more of a partisan issue in the last five or 10 years. In some states, there are Republicans who are in battle with the media as part of their political strategy. To that extent, it has become partisan.

In Massachusetts, change may be afoot as well. Currently, state law requires that public notices be placed in print newspapers, which has become increasingly difficult as the Gannett chain has closed and merged many of its weekly papers. A number of communities are being well served by nonprofit startups, but those tend to be digital-only. State legislators are considering ways to amend the law to allow public notices to be placed in web publications, especially in communities where there is no viable print paper.

I’ve consulted with state Rep. Ken Gordon, whose district includes Bedford, the home of a vibrant digital publication, The Bedford Citizen, but no print newspaper since Gannett closed the Bedford Minuteman about a year and a half ago. The town now publishes its public notices in The Sun of Lowell, which has virtually no presence in Bedford. Also of note: On the “What Works” podcast, Ellen Clegg and I interviewed Ed Miller, editor of the startup Provincetown Independent, a print and digital publication. Miller argues that the print requirement for public notices is essential, at least in places that still have a print newspaper.

Public notices aren’t sexy. It’s much more satisfying to talk about a local news outlet that has built a successful events business or has found a way to boost digital subscriptions. But they are essential. Not only do they provide as much as 20% to 25% of a small local newspaper’s revenues, but they an important part of accountability. Public notices on a government website can be hidden away or even changed. Since Colonial times, public notices have helped local journalism thrive and have kept citizens informed. The laws governing public notices need to be updated — but not overturned.

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Greater Boston arts and local news get a boost from three new nonprofit projects

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On August 18, 2023

In Local News

There’s good news about local news in Greater Boston today on three fronts. I’ll start with an attempt to revive arts reviews — at one time a staple of mainstream and alternative publications, but now relegated to niche outlets like The Arts Fuse, a high-quality website edited by Boston University professor and former Boston Phoenix arts writer Bill Marx.

Recently Paul Bass, the executive director of the nonprofit Online Journalism Project in New Haven, Connecticut, launched a grant-funded project called the Independent Review Crew (link now fixed). Freelancers in seven parts of the country are writing about music, theater and other in-person cultural events. Boston is among those seven, and freelance writer-photographer Sasha Patkin is weighing in with her take on everything from concerts to sand sculpture.

You can read Patkin’s work on the Review Crew’s website — and, this week, her reviews started running on Universal Hub as well, which gives her a much wider audience. Here’s her first contribution.

Bass is the founder of the New Haven Independent, started in 2005 as part of the first wave of nonprofit community websites. The Online Journalism Project is the nonprofit umbrella that publishes the Indy and a sister site in New Haven’s northwest suburbs; it also oversees a low-power radio station in New Haven, WNHH-LP. Before 2005, Bass was a fixture at the now-defunct New Haven Advocate, an alt-weekly that, like the Phoenix, led with local arts and was filled with reviews. The Review Crew is his bid to revive the long lost art, if you will, of arts reviewing.

Other places that are part of The Review Crew: New Haven; Tulsa, Oklahoma; Troy/Albany, New York; Oakland, California; Hartford, Connecticut; and Northwest Arkansas (the Fayetteville metro area is home to about 576,000 people).

I’ve got all kinds of disclosures I need to share here. I gave Bass some guidance before he launched The Review Crew — not that he needed any. The Indy was the main subject of my 2013 book “The Wired City,” and I’ve got a lengthy update in “What Works in Community News,” the forthcoming book that Ellen Clegg and I have written. I also suggested Universal Hub to Bass as an additional outlet for The Review Crew; I’ve known Gaffin for years, and at one time I made a little money through a blogging network he set up. Gaffin was a recent guest on the “What Works” podcast.

In other words, I would wish Paul the best of luck in any case, but this time I’ve got a bit more of a stake in it.

***

The Phoenix was not the city’s last alt-weekly. For nearly a decade after the Phoenix shut down in 2013, DigBoston continued on with a mix of news and arts coverage. Unfortunately, the Dig, which struggled mightily during COVID, finally ended its run earlier this year. But Dig editors Chris Faraone and Jason Pramas are now morphing the paper into something else — HorizonMass, a statewide online news outlet. Pramas will serve as editor-in-chief and Faraone as editor-at-large, with a host of contributors.

HorizonMass will publish as part of the Boston Institute for Nonprofit Journalism, founded by Faraone and Pramas some years back to funnel long-form investigative coverage to a number of media outlets, including the Dig. HorizonMass will also have a significant student presence, Pramas writes, noting that the project’s tagline is “Independent, student-driven journalism in the public interest.” Pramas adds:

With interns working with us as reporters, designers, marketers, and (for the first time) editors, together with our ever-growing crew of professional freelance writers, we can continue to do our part to train the next generation of journalists while covering more Bay State happenings than ever before. We hope you enjoy our initial offerings and support our efforts with whatever donations you can afford.

***

Mark Pothier, a top editor at The Boston Globe, is leaving the paper to become the editor and CEO of the Plymouth Independent, a well-funded fledgling nonprofit. Pothier, a longtime Plymouth resident and former musician with the band Ministry, is already listed on the Independent’s masthead. Among the project’s advisers is Boston Globe journalist (and my former Northeastern colleague) Walter Robinson, also a Plymouth resident, who was instrumental in the launch of the New Bedford Light. Robby talked about the Plymouth Independent and other topics in a recent appearance on the “What Works” podcast.

Pothier started working at the Globe in 2001, but before that he was the executive editor of a group of papers that included the Old Colony Memorial, now part of the Gannett chain. When Gannett shifted its Eastern Massachusetts weeklies to regional coverage in the spring of 2022, the Memorial was one of just three that was allowed to continue covering local news — so it looks like Plymouth resident are about to be treated to something of a news war.

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What’s the Buzz in Burlington, Mass.? Nicci Kadilak on what it’s like to be a one-person news source

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On August 10, 2023

In Local News

Nicci Kadilak was among several local news entrepreneurs featured earlier this year by GBH News. Photo by Jeremy Siegel / GBH News. Used by permission.

On the latest “What Works” podcast, Ellen Clegg and I talk with Nicci Kadilak, an educator, author, mom and founder of Burlington Buzz. The Buzz is a hyperlocal online news site serving Burlington, Massachusetts, a town of 26,000 people north and west of Boston. Kadilak created the Buzz in early 2022, when a town election was on the horizon and the local Gannett weekly, the Burlington Union, switched to regional coverage — and later ended its print edition altogether. In the 1980s, Burlington was covered by two weekly papers and The Daily Times Chronicle of Woburn, where I worked for quite a few years.

Nicci uses the Substack platform and charges a range of subscription fees. She offers news stories about town government, cultural events, sports, and has a section that provides a platform for audio interviews of newsmakers. She allows reader comments, too. Nicci also writes essays at Nicci’s Notes, and her debut novel, “When We Were Mothers,” is available wherever you buy books online. (Nicci, Ellen and Dan met in a Zoom discussion of local news led by Simon Owens for his informative Media Newsletter.)

By the way, the Buzz was just named one of 74 finalists for a Lion Independent Online News (LION) Publishers’ Local Journalism Award. Listeners of this podcast will notice a number of other familiar news organizations as well.

In our Quick Takes on developments in local news, I report on another effort to leverage tax credits for local journalism, and Ellen checks in on the decline and apparent death of the Santa Barbara News-Press.

You can listen to our conversation here and subscribe through your favorite podcast app.

From ‘Spotlight’ to a spotlight on local news: A conversation with Walter Robinson

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On July 13, 2023

In Local News

Walter Robinson speaking at a New England First Amendment Coalition event

In the latest “What Works” podcast, Ellen Clegg and I talk with Walter Robinson, a longtime investigative journalist and editor of The Boston Globe’s Spotlight Team. Robby, as he is known, was instrumental in uncovering the clergy sex abuse scandal that rocked the Catholic Church in Boston and beyond. The series won the Pulitzer Prize for Public Service in 2003. The team’s work was captured onscreen in the movie “Spotlight,” where Robby was played by the actor Michael Keaton.

Robby is a former colleague — he was a Distinguished Professor of Journalism here at Northeastern. He was also a 1974 graduate of Northeastern’s journalism program and participated in co-op.

Robinson covered and edited local news at the Globe. But he ranged wide. He reported from 48 states and 33 countries. He covered the White House during the Reagan and George H.W. Bush administrations. He was also the Globe’s Middle East bureau chief and covered the first Persian Gulf War.

In recent years, Robby has been focused on the local news crisis in a big way. He has been deeply involved in the New Bedford Light, an impressive nonprofit digital news outlet. He lives in Plymouth, so it’s perhaps no surprise that he is a key adviser to the board of directors at the new Plymouth Independent.

I’ve got a Quick Take on developments in the junkyard known as Twitter. Ellen reports on a new podcast out of Memphis called “Civil Wrongs.” It’s produced by a Report for America corps member that examines a racist massacre in the aftermath of the Civil War.

You can listen to our conversation here and subscribe through your favorite podcast app.

Musk’s latest moves call into question the future of short-form social media

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On July 5, 2023

In Media, Technology

Elon Musk isn’t laughing with us. He’s laughing at us. Photo (cc) 2022 by Steve Jurvetson.

Update: Ivan Mehta of TechCrunch reports that Twitter may have already reversed itself on requiring log-ins to view tweets. I’ll test it later and think about whether I want to go to the trouble of restoring our Twitter timeline to What Works.

Today I want to return to a topic that I write about from time to time: the ongoing travails of Twitter under Elon Musk and the future of what I’ll call short-form interactive social media, which some people still refer to as “microblogging.” It’s something that’s of no interest to the vast majority of people (and if I’m describing you, then you have my congratulations and admiration) but of tremendous interest to a few of us.

You may have heard that a number of changes hit Twitter over the weekend, some deliberate, some perhaps accidental. They cut back on the number of posts you could read before encountering a “rate limit” of 600 per day for non-subscribers and 6,000 a day for those who pay $8 a month. Those limits were later raised. Now, very few people are paying $8 for those blue check marks and extra privileges, and you can reach 600 (or 800, or 1,000, or whatever it is at the moment) pretty quickly if you’re zipping through your timeline. It was and is a bizarre limitation, since it means that users will spend less time on the site and will see fewer of Twitter’s declining inventory of ads.

Twitter also got rid of its classic TweetDeck application, which lets you set up columns for lists, notifications and the like, and switched everyone over to a new, inferior version — and then announced that TweetDeck will soon be restricted to those $8-a-month customers.

Finally, and of the greatest significance to me and my work, you can no longer view a tweet unless you’re actually logged in to Twitter. We’ve all become accustomed to news outlets embedding tweets in stories. I do it myself sometimes. Well, now that has stopped working. Maybe it’s not that big a deal. After all, you can take a screenshot and/or quote from it, just as you can from any source. But it’s an extra hassle for both publishers and readers.

The problem

Moreover, this had a significant negative effect on What Works, the website about the future of local news that Ellen Clegg and I host. Just recently, I decide to add a news feed of updates and brief items to the right-hand rail, powered by Twitter. It was a convenient way of informing our readers regardless of whether they were Twitter users. And on Monday, it disappeared. What I’ve come up with to replace it is a half-solution: A box that links to our Mastodon account, which can still be read by Mastodon nonusers and users alike. But it’s an extra step. In order to add an actual Mastodon news feed we would either need to pay more or switch to a hosting service and put up with the attendant technical challenges.

What is Musk up to? I can’t imagine that he’s literally trying to destroy Twitter; but if he were, he’d be doing exactly what he’s doing. It’s strange. Twitter is now being inundated with competitors, the largest of which is Mastodon, a decentralized system that runs mainly on volunteer labor. But Twitter co-founder Jack Dorsey is slowly unveiling a very Twitter-like service called Bluesky (still in beta, and, for the moment, invitation-only), and, this Thursday, Facebook (I refuse to call it Meta) will debut Threads. If Mark Zuckerberg doesn’t screw it up, I think Threads, which is tied to Instagram, might prove to be a formidable challenger.

Still, what made Twitter compelling was that it was essentially the sole platform for short-form interactive social media. The breakdown of that audience into various niches makes it harder for any one service to benefit from the network effect. I’ve currently got conversations going on in three different places, and when I want to share links to my work, I now have to go to Twitter, Mastodon and Bluesky (which I just joined), not to mention Facebook and LinkedIn.

The solution

And speaking of the network effect: Twitter may be shrinking, but, with 330 million active monthly users, it’s still by far the largest of the three short-form platforms. Mastodon was up to 10 million registered users as of March (that number grows in spurts every time Musk indulges his inner sociopath), and Bluesky has just 100,000 — although another 2 million or so are on the wait list. What that means for my work is that just a handful of the media thought leaders I need to follow and interact with are on Mastodon or Bluesky, and, from what I can tell, none (as in zero) of the people and organizations that track developments in local news have budged from Twitter.

It will likely turn out that the social media era was brief and its demise unlamented. In the meantime, what’s going on is weird and — for those of us who depend on this stuff — aggravating. In some ways, I would like to see one-stop short-form social media continue. My money is on Threads, although I suspect that Zuckerberg’s greed will prevent it from realizing its full potential.

A new wrinkle in the quest to convert the Portland Press Herald into a nonprofit

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On July 3, 2023

In Local News

Portland Harbor after dark. Photo (cc) 2021 by Paul VanDerWerf.

Brian MacQuarrie of The Boston Globe has an overview of efforts to sell the Portland Press Herald of Maine and its affiliated daily and weekly papers.

Back in April, I wrote about the establishment of a nonprofit organization, the Maine Journalism Foundation, known as MaineJF, which was hoping to purchase the papers from owner Reade Brower. MacQuarrie reports that yet another nonprofit group, the National Trust for Local News, “is believed to be in the running.” I assume that the trust is looking to work with the MaineJF rather than compete, so that is potentially a promising development.

Last August, Elizabeth Hansen Shapiro, the CEO and founder of the National Trust, was a guest on our podcast about the future of local news, “What Works.” Ellen Clegg and I spoke with her about her organization’s work in saving legacy newspapers from the depredations of corporate chain ownership.

The trust is perhaps best known for facilitating the sale of Colorado Community Media, a chain of weekly and monthly papers in the Denver suburbs. Hansen Shapiro is also an advisory board member of The Lexington Observer, a hyperlocal nonprofit startup.

Three recent developments show how AI is already changing journalism

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On June 30, 2023

In Media, Technology

Public domain illustration via Pixabay

I don’t want to come off as a total Luddite when it comes to artificial intelligence and journalism. Well, OK, maybe I do. Because even though I have no problem with using AI for certain mindless, repetitive tasks, such as transcribing interviews and finding patterns in public records, I think we need to be cautious about using such tools to actually produce journalism — whether it be reports about real estate transactions (thus missing the opportunity to dig more deeply) or stories about high school sports. With that in mind, I want to call your attention to three troubling developments.

For those who thought the notion of robot reporters was still quite a ways off, the first development is the most alarming. According to a recent article at Nieman Lab by Sophie Culpepper, an independent publisher has been experimenting with just that in his spare time, and the results are, well, not bad.

Mark Talkington, who runs a hyperlocal start-up called The Palm Beach Post in California, has been feeding governmental meetings that are available on YouTube into an AI system designed by a friend of his. Importantly, it’s not an off-the-shelf product like ChatGPT or Google Bard. Rather, it’s been trained on reliable news and information from his coverage area, which reduces if not eliminates the likelihood of “hallucinations,” the term for false but plausible-sounding output produced by AI.

The example Culpepper quoted from reads like what journalism professors disapprovingly tell their students is an “agenda story” — that is, it begins with something like Members of the board of sewer commissioners began their meeting by saluting the flag rather than with a lead grounded in the most interesting thing that happened. Nor has Talkington actually published any AI-generated stories yet. He said in his interview with Culpepper that he’s concerned about AI missing out on body language and, of course, on the ability to snag an elected official in the hallway during a break in the meeting.

But he said he could see using it to take notes and, eventually, to cover meetings that his thinly stretched staff can’t get to. And that’s how it begins: with a sympathetic hyperlocal publisher using AI to extend his reach, only to see the technology adopted by cost-cutting newspaper chains looking to dump reporters.

My second example might be called “speaking of which.” Because Gannett, whose 200 or so daily newspapers make it the largest corporate chain, announced recently that it, too, is experimenting with generative AI. Helen Coster of Reuters reports that, at first, AI will be used to generate content like bullet points that summarize the most important facts in a story, and that humans will check its work. That feature will be rolled out in the chain’s flagship newspaper, USA Today, later this year.

Gannett is hardly the only news organization that’s playing with AI; The New York Times, The Washington Post, The Boston Globe and others are all looking into ways to make use of it. But Gannett is notoriously tight-fisted and, as Coster notes, has slashed and burned its way to tenuous profitability. “Gannett’s journalists are fighting to ensure that they aren’t replaced by the technology,” she wrote. “Hundreds walked off the job over staff cuts and stagnant wages on June 5. Generative AI is a sticking point in some negotiations with the company, the union said.”

The third warning sign comes from Sebastian Grace, who passed along a truly disturbing item that the German tabloid Bild is laying off about 200 journalists while ramping up its use of AI. (Seb recently wrote a fine piece on journalism and AI for our website What Works: The Future of Local News.) Although those two developments at Bild are said to be unrelated, Jon Henley of The Guardian writes that Mathias Döpfner, the CEO of Bild’s corporate owner, Axel Springer, has said that ChatGPT and its ilk could “make independent journalism better than it ever was — or replace it.”

Axel Springer, by the way, also owns Politico, an important U.S. outlet for news about politics and public policy.

Do I think AI will soon replace reporters who do the hard work of going out and getting stories? No — at least not right away. But we’ve been losing journalists for 25 years now, and it seems certain that AI will be used, misused and abused in ways that accelerate that trend.

Sue Cross of INN tells us why this is a golden age of news innovation

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On June 26, 2023

In Local News

Sue Cross at the recent INN Days gathering in Washington. Photo by Will Allen-DuPraw and used with permission.

On the latest “What Works” podcast, Ellen Clegg and I talk with Sue Cross, the veteran journalist who will step down as executive director and CEO of the Institute for Nonprofit News (INN) by the end of 2023. Sue has led INN since 2015, and has overseen a period of tremendous growth. There were 117 nonprofit newsroom members listed in the INN’s 2015 annual report. This year, INN has 425 member newsrooms.

She has also been a driving force in the NewsMatch program, a collaborative fundraising project that has helped raise more than $270 million for emerging newsrooms since its launch in 2016. Before joining INN, Cross was a journalist and executive at The Associated Press. Cross says we are in a golden age of news innovation, and she hopes to continue to lend her support. She also says she hopes to spend time on personal projects.

Ellen has a Quick Take on the launch of the Houston Landing, a nonprofit digital site serving Greater Houston. I provide an update on efforts to extract money out of Google and Facebook in order to pay for news.

You can listen to our conversation here and subscribe through your favorite podcast app.

In a separate lawsuit, Gannett joins antitrust effort aimed at Google (and Facebook)

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On June 21, 2023

In Local News

Photo (cc) 2010 by John Marino

Since early 2021, Google has faced legal challenges over its control of digital advertising. Essentially, the tech giant stands accused of violating antitrust law by controlling all aspects of the ad market. As Paul Farrell, the lawyer for a group of seven newspapers in West Virginia, told Gretchen A. Peck of the trade publication Editor & Publisher:

They [Google] have completely monetized and commercialized their search engine, and what they’ve also done is create an advertising marketplace in which they represent and profit from the buyers and the sellers, while also owning the exchange. Google is the broker for the buyer and gets a commission. Google is the broker for the seller and gets a commission. Google owns, operates and sets the rules for the ad exchange. And they are also in the market themselves.

The suit filed by Farrell on behalf of the West Virginia papers was later joined by about 200 papers and included Facebook, which was accused of colluding with Google in order to receive preferential treatment. Attorneys general in Texas and several other states filed a separate suit, with BuzzFeed News reporting that the CEOs of Google and Facebook “personally signed off on a secret advertising deal.” The Justice Department got involved, and the European Union is suing Google on similar grounds.

On Tuesday, Google’s legal woes grew that much more complicated as Gannett, the country’s largest newspaper chain, filed its own lawsuit against Google in federal district court. Writing in USA Today, Gannett’s flagship publication, chair and CEO Mike Reed accused Google of “monopolization of advertising technology markets and deceptive commercial practices.” He added:

The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions. Further, Google’s exchange rigs its own auctions so Google’s advertisers can buy ad space at bargain prices. That means less investment in online content and fewer ad slots for publishers to sell and advertisers to buy. Google always wins because it takes a growing share of that shrinking pie.

In addition to USA Today, Gannett owns about 200 daily papers and other publications across the country, including local papers such as the Telegram & Gazette of Worcester, The Patriot Ledger of Quincy, the MetroWest Daily News of Framingham and The Providence Journal.

So why did Reed decide to file his own lawsuit rather than joining antitrust efforts that are already under way? It’s a good question, and it’s one that Editor & Publisher’s Mike and Robin Blinder asked him about in their vodcast, “E&P Reports.” Reed’s answer: “You know, as far as us going by ourselves, we just felt like we had the right size, we had the right legal counsel, and we felt like we didn’t want to wait.”

Jeff Jarvis, a well-known digital media observer and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism, was critical of the Gannett suit, telling E&P:

It is tragic that once-great Gannett is resorting to protectionism and retribution against its competitors rather than have a strategy for innovation and growth in a changed marketplace. There are legitimate questions to be addressed regarding Google’s power in both sides of the advertising market and authorities in both Europe and the U.S. are investigating them. But for Gannett to blame Google’s alleged monopoly for its present troubles is just sad.

But you can disparage Gannett for decimating its newspapers while still supporting legal efforts to hold Google to account. Few media observers have been more critical of Gannett than my What Works partner Ellen Clegg and I. Greed and crushing debt have led the chain to cut its journalistic capacity far more deeply than would have otherwise been necessary. Yet it’s simply a fact that very little digital advertising money has flowed to the news business, and that lack of innovation on the part of the news business is only partly to blame. If news publishers and government investigators are able to show that situation is either partly or wholly the result of illegal practices on the part of Google (and Facebook), then there’s no reason why Gannett shouldn’t be one of the beneficiaries, regardless of the company’s otherwise loathsome behavior.

Moreover, the antitrust route strikes me as far more promising than congressional efforts to force Google and Facebook to pay for the news they repurpose. Last week, the Senate Judiciary Committee passed the Journalism Competition and Preservation Act on a bipartisan 14-7 vote, according to Ted Johnson of Deadline. The JCPA would allow the news business to bargain collectively with Google and Facebook for a share of their revenues. Even if the JCPA passes the full Senate, though, it seems unlikely to prevail in the Republican-controlled House. A similar law in Australia has served mainly to enrich press baron Rupert Murdoch, and there’s no guarantee that the JCPA would bolster journalism at the local level.

Regulating a monopoly often leads to unintended negative consequences. Breaking one up, as Gannett and its numerous co-plaintiffs would like to do, can spark innovation. Local news today is getting by through a combination of paywalls, low-value programmatic ads and — in the nonprofit sector — foundation grants, membership fees and events. Nothing would be more welcome than to see that bolstered by a reinvigorated ad market.

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