By Dan Kennedy • The press, politics, technology, culture and other passions

Tag: USA Today

Digital circulation is growing, but it needs to be more and faster

Photo (cc) 2005 by rnv123

Will digital subscriptions save the newspaper business? They had better. With advertising in a death spiral, publishers have to hope that readers will pick up the slack. Progress has been slow, but it may finally be picking up.

Marc Tracy reports in The New York Times that several newspaper chains, including Lee Enterprises and Gannett, have experienced significant increases in paid digital circulation. The problem is that these increases are spread over many papers, and the situation at any one of them remains dicey.

For instance, Gannett is up 46% over the past year, to 1.5 million paid digital subscriptions — yet it owns about 250 daily papers, including USA Today. Those numbers need to be exponentially greater if Gannett is going to re-establish itself as a lucrative business and actually start adding rather than cutting journalistic resources.

“There’s a big misperception out there that there’s a big hole in local journalism, and I think that narrative’s been created by people who aren’t sitting in local markets,” Gannett chief executive Mike Reed told Tracy. As a longtime reader of Gannett’s (previously GateHouse Media’s) community weeklies, all I’ve got to say is: You’ve got to be kidding.

In order for paid digital to work, you also have to charge enough. To go back to USA Today, I see that the cost is $9.99 a month after the first-year discount expires. That’s not bad, but it’s well behind The Boston Globe’s $30 a month. And the Globe has managed to sell a reported 235,000 digital subscriptions. Of course, the Globe, like most newspapers, offers a huge discount to new subscribers, which means it then has to figure out a way to keep them.

In order to succeed with digital subscriptions, you need good content and good technology. Many of the papers now trying to succeed in the digital space have been cut substantially. And too many newspaper websites are still clunky mish-mashes with pop-ups, pop-unders and other annoyances.

It’s better to grow than to shrink, so in that sense I guess Tracy’s story is good news. But there’s still a long way to go.

Digital drives a circulation increase at the Globe while the Herald keeps sliding

The Boston Globe’s strategy of focusing on digital subscriptions is paying off, according to the latest figures from the Alliance for Audited Media. For the six-month period ending on March 31 of this year, the Globe’s paid weekday circulation was 331,482, up 81,201, or 32%, over the same period a year earlier. On Sundays, the Globe’s paid circulation was 387,312, up 73,347, or 23%.

The increase came despite the continued shrinkage of the print edition. Weekday print was 77,679, a decline of 16%. Sunday print is 135,696, down nearly 15%. Paid digital now accounts for nearly 77% of the Globe’s circulation on weekdays and 65% on Sundays — numbers that no doubt had a lot to do with the hunger for local and regional news during the COVID-19 pandemic.

The numbers were not nearly as rosy at the Boston Herald, which has been gutted by its hedge-fund owner, Alden Global Capital. Paid weekday circulation, print and digital, is now 56,791, a decline of 9,686, or more than 14%. Sunday circulation is 58,461, down 14%. Digital is essentially flat, with nearly all of the decrease coming from the Herald’s fading print product. The Herald today sells an average of 22,032 print papers every weekday and 25,892 on Sundays.

The new circulation figures at the Globe and the Herald come amid a massive decline in print circulation nationwide. According to the Press Gazette, a British website that covers the news business, print circulation of the top 25 U.S. dailies fell from 4.2 million to 3.4 million over the past year, a decline of 20%.

Especially harrowing was USA Today, which lost 303,000, or 62%. As we all know, the paper is highly dependent on hotel distribution, which took a massive hit during the pandemic. Gannett recently announced that some of USA Today’s content would move behind a paywall.

Correction: I botched one of the numbers and have updated this post.

USA Today takes a cautious step into digital subscriptions

USA Today’s TV-like news boxes were once ubiquitous. Can a paywall take their place? Photo (cc) 2011 by JoeInSouthernCA.

USA Today is dipping its toe into the paid-content waters. Our last free national digital newspaper has announced that it’s going to start charging for certain types of premium content:

Much of the content on USA TODAY will still be free. But you’ll find a selection of stories each day marked “subscriber only.” These will be exclusive investigations, sophisticated visual explainers, thought-provoking takes on the news and immersive storytelling.

According to The New York Times, a digital subscription to USA Today will cost $10 a month after an initial discount, or $13 if you want an ad-free version.

It will be interesting to see if it works. USA Today is a perfectly fine paper, but it’s not quite in the class of the Times, The Washington Post or The Wall Street Journal. Its principal attraction has been that it’s free, making it a quality source of national news that can easily be cited. When I link to a story in USA Today, I do so knowing that my readers will be able to access it.

On the other hand, we know that free news supported entirely by ads doesn’t work for digital newspapers, as Craigslist, Google and Facebook have destroyed the value of online advertising. I can understand why Gannett, USA Today’s corporate owner, decided it was time to get on board. I’m just not sure why someone would choose USA Today over one of the other national papers.

Then, too, USA Today’s traditional distribution routes no longer work, either. I haven’t seen any of the paper’s once-ubiquitous news boxes in years. The paper was also something generally offered free by hotels, but it could be a long time before business travel recovers from the COVID pandemic.

Gannett, as we know, is a debt-addled chain that has been slashing the newsrooms of its 100 or so daily newspapers and 1,000 weeklies, most of which already have paywalls. The USA Today announcement says that the paper has unique value because it can draw on the resources, such as they are, of the USA Today Network. But those of us who read a Gannett community paper know the journalism flows in both directions, with out-of-town news from other Gannett papers filling up space that ought to be devoted to local coverage.

My skepticism aside, I wish USA Today the best. I know that it produces good journalism, and perhaps it appeals to those who don’t like the Times’ snark, the Post’s breathlessness or the Journal’s focus on business coverage. We’ll see whether it works.

It’s time for the feds to stop hassling and spying on the press

FBI headquarters. Photo (cc) 2008 by zaimoku_woodpile.

Previously published at GBH News.

It was a move reminiscent of the post-9/11 Patriot Act, which allowed federal investigators to spy on the reading habits of library and bookstore customers in the name of fighting terrorism.

Last week we learned that the FBI had subpoenaed USA Today in pursuit of Internet Protocol addresses and other data. The goal was to help the agency figure out the identities of people who had read a story last February about a Florida shootout in which two FBI agents were killed and three were wounded. The subpoena specifically cited a 35-minute time frame on the day that the shootings took place.

Fortunately, USA Today’s corporate owner, Gannett Co., the nation’s largest newspaper chain, took a principled stand and fought the subpoena. On Saturday, the FBI backed down. There’s already little enough privacy on the internet without having to worry about the possibility that government officials will be looking over our shoulders as we’re reading.

We are in the midst of a systematic assault on the media’s role in holding the powerful to account. And it’s long past time for our elected officials to do something about it by passing legislation rather than relying on assurances by President Joe Biden that he’s ending these abuses. After all, Biden’s assurances can be undone by the next president with the flick of a pen. We need something stronger and more stable.

Barely a month ago I wrote about the revelation that the Trump Justice Department had spied on three Washington Post reporters’ phone records. I observed that Trump’s actions were in line with a long string of presidential attacks on the media, from Richard Nixon to George W. Bush to Barack Obama.

Since then, the revelations have come at a dizzying pace. In addition to the USA Today subpoena, which strikes me as especially egregious since it targets readers rather than journalists, there have been at least two other noteworthy instances of abuse:

• In late May, CNN reported that the Trump administration had secretly obtained 2017 email and phone records of Barbara Starr, a longtime reporter for the network. The period in question was June 1 to July 31, 2017.

• In a particularly noxious abuse of the government’s power, The New York Times reported several days ago that the Justice Department had subpoenaed Google for the email records of four Times reporters — and that, though the inquiry had begun under former President Donald Trump, it continued under Biden. As recently as March, the Justice Department obtained a gag order prohibiting Google from informing the Times. That order was later amended so that a few top officials at the Times could be told, but not executive editor Dean Baquet.

“It is urgent that we hear from the attorney general about all three Trump-era records seizures, including the purported reasoning behind them and the rationale for not notifying the journalists in advance,” said Bruce Brown, executive director of the Reporters Committee for Freedom of the Press, in a statement released last week. “The goal must be to ensure that such abuses never occur again.”

Compounding the problem is the widely misunderstood belief that government officials are violating the First Amendment. For instance, on CNN’s “Reliable Sources” this past Sunday, Adam Goldman, one of the four Times reporters targeted in the Google probe, said, “The U.S. attorney’s office in D.C. has a history of trampling on the First Amendment, so that’s why I wasn’t surprised. They treat the media, they treat newspapers like drug gangs.”

In fact, over the past century the Supreme Court has interpreted the First Amendment in such a way that the protections for news gathering are exceedingly weak.

Protections for publication and broadcast are strong, which is why the press has been able to report on secret stolen documents — from the Pentagon Papers to the Snowden files — with few concerns about facing prosecution.

But the court has ruled that journalists have no constitutional right to protect their anonymous sources. And with regard to the current string of spying revelations, the court has held repeatedly that journalists enjoy no special rights that would not be available to ordinary citizens.

President Biden recently pledged to end the practice of seizing reporters’ records, saying the practice is “simply, simply wrong.” Some observers questioned whether he actually meant it, since he’d be breaking not just with Trump’s abuses but with longstanding practice. That, in turn, led press secretary Jen Psaki to assure journalists that Biden planned to follow through on his pledge.

But what a president does, a future president can undo. To guarantee that the press will be able to perform its watchdog role, we need a federal shield law so that reporters won’t be compelled to reveal their confidential sources. Such protections — either by law or by court decision — are already in place in 49 states, with the sole exception being Wyoming.

We also need legislation that prevents the government from secretly spying on journalists’ online activities — and on readers’ activities as well.

No doubt opponents will insist that the government needs to be able to spy in order to keep us safe. But the Post, CNN and Times cases appear to involve the Trump administration’s politically motivated attempts to learn more about the origins of the Russia probe, including the activities of former FBI Director James Comey. The USA Today case did involve a much more serious matter. But after dropping its demands, the FBI told the BBC that “intervening investigative developments” made the information unnecessary.

Which is nearly always the case. Rarely does the government’s desire to interfere with the press’ role involve a situation that’s literally a matter of life or death. And the law can accommodate those rare instances.

In general, though, the government should go about its business without compromising the independence or freedom of the press.

(Not) the Weekly World News

At the same time that Gannett is taking a principled stand by refusing to turn over IP data to the FBI, its executives are also making fools of themselves. I tend to be fairly relaxed about front-page ads on the grounds that the money’s got to come from somewhere. But get a load of this:

GateHouse Media brass touts Gannett deal in confidential message to employees

Al Neuharth in 1999. Photo (cc) by John Mathew Smith and www.celebrity-photos.com.

Following the completion of a long-anticipated deal to merge GateHouse Media with Gannett, GateHouse’s top two executives, Mike Reed and Kirk Davis, sent a confidential message to the troops, a copy of which was forwarded to me by a trusted source.

GateHouse and Gannett are the two largest newspaper publishers in the United States. By coming together, they have created a media colossus, albeit one whose decline continues apace. Reed and Davis’ message says in part:

We are incredibly proud of this team’s commitment to high-quality journalism and community leadership; this mission will remain at our core. The Gannett acquisition positions us as the leader in community journalism in the United States. In addition, we believe that together, we are well-positioned to address the profound changes our industry has faced in media consumption habits and advertising spend.

As you can see for yourself, the memo is mainly corporate boilerplate (and I don’t just mean the literal boilerplate on the second and third pages). For me, the main takeaway is that they say nice things about Gannett’s flagship, USA Today, which suggests that GateHouse — clearly the lead player despite being smaller than Gannett — isn’t going to mess around with Al Neuharth’s baby, at least not right away.

By the way, you’ll see a reference in the memo to BridgeTower Media, a name I was not familiar with. It turns out that’s the name for a GateHouse division that publishes B2B titles such as Massachusetts Lawyers Weekly.

The newspaper analyst Ken Doctor broke the news of the impending merger over the weekend. Keep an eye on the debt the combined company is taking on. Doctor estimates that it could be as high as $2 billion, which would seem to suggest further cuts ahead regardless of what kinds of cost efficiencies GateHouse-Gannett is able to achieve. As I wrote for WGBHNews.org two months ago, when it first became clear that the two companies would merge:

When a chain takes on debt to keep buying more properties and extracts revenues from its individual papers in order to satisfy shareholders, there is simply less money available for journalism than there would be with independent ownership.

I don’t think this was necessarily a terrible day for local journalism. MNG Enterprises, the hedge fund-owned chain formerly known as Digital First, was kept at bay, and that’s not nothing. But neither was it a good day. Committed local ownership is the key, and this merger moves us that much farther away from it.

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Digital First wants to buy Gannett, endangering local newspapers across the U.S.

It’s hard to imagine worse news for the beleaguered business of local journalism. The Wall Street Journal reported (sub. req.) on Sunday that Digital First Media, the hedge-fund-owned chain notorious for squeezing out the last drop of blood from its newspapers, is trying to buy Gannett. Brian Stelter has posted an update at CNN.com.

Gannett is best known for publishing USA Today — which, though it’s a perfectly fine paper, it’s mainly something to look at when you’re in a hotel. The real story is its vast chain of local newspapers, which are listed here. New England is a nearly Gannett-free zone, with the Burlington Free Press of Vermont being its only holding. By contrast, New Jersey, with eight Gannett local news properties, would be devastated. Digital First owns three papers in Massachusetts: the Boston Herald, The Sun of Lowell and the Sentinel & Enterprise of Fitchburg.

According to USA Today, Gannett had not received an offer from Digital First as of Sunday night. But it’s for real, as Jeff Sonderman of the American Press Institute tweeted:

Not to praise Gannett too much. Back when the newspaper business was considerably healthier than it is today, media critics like the late Ben Badgikian reported that Gannett insisted on profit margins of 30 percent, 40 percent or more, cutting considerably into their public service mission. In recent years, Gannett has cut the Burlington Free Press to the bone. In “The Return of the Moguls,” I wrote about an alternative media ecosystem in Burlington that had grown in response to the decline of the Free Press. It’s only gotten worse at the Free Press since I did my reporting in late 2015.

But Gannett, a publicly traded company, and GateHouse Media, another hedge-fund-owned chain, at least seem to be in the business of trying to chart a path to the future. Digital First and its owner, Alden Global Capital, by contrast, appear to be in what economists refer to as “harvesting” mode, taking the last few dollars out of their shrinking newspapers before shutting them down or selling them off.

I’ve written about Digital First several times. Most recently, I wrote for WGBHNews.org about a report from the University of North Carolina called “The Expanding News Desert,” which was highly critical of Digital First and GateHouse. In 2014, I tracked the history of Digital First in New Haven for The Huffington Post — from bankruptcy to a fascinating experiment under the visionary leadership of John Paton and then back to bottom-line-oriented cost-cutting.

Let’s just hope the Gannett board decides to fight rather than give in.

Update: Ken Doctor writes at the Nieman Journalism Lab that Gannett may try to escape Digital First’s clutches by running into the arms of Tribune Publishing, known until recently as tronc.

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Orwell, waterboarding and torture

Before the Bush-Cheney years, the New York Times and other large newspapers regularly referred to waterboarding as “torture.” After it was revealed that the United States was waterboarding terrorism suspects, those papers largely stopped. After all, President Bush explained in 2005, “This government does not torture people.”

So in true Orwellian fashion, editors decided that to describe waterboarding as torture would amount to a breach of objectivity, for no reason except that, all of a sudden, there were powerful people who disputed that characterization.

That is the conclusion of a paper released earlier this year by the Joan Shorenstein Center on the Press, Politics and Public Policy, at Harvard’s Kennedy School. Titled “Torture at the Times: Waterboarding in the Media” (pdf), the study includes the following findings:

  • From the early 1930s until 1999, the New York Times characterized waterboarding as torture in 44 of 54 articles on the subject (81.5 percent), and the Los Angeles Times in 26 of 27 articles (96.3 percent).
  • From 2002 to 2008, the New York Times referred to waterboarding as torture in just two of 143 articles (1.4 percent); the Los Angeles Times, three of 63 (4.8 percent); the Wall Street Journal, one of 63 (1.6 percent); and USA Today, not at all.
  • “[T]he newspapers are much more likely to call waterboarding torture if a country other than the United States is the perpetrator.”

The study also finds that opinion writers at those papers were more likely to associate waterboarding with the T-word than were the news columns — further evidence that news editors deviated from the long-established understanding of what waterboarding really is in order to avoid being accused of anti-administration bias.

The study concludes:

The results of this study demonstrate that there was a sudden, significant, shift in major print media’s treatment of waterboarding at the beginning of the 21st century. The media’s modern coverage of waterboarding did not begin in earnest until 2004, when the first stories about abuses at Abu Ghraib were released. After this point, articles most often used words such as “harsh” or “coercive” to describe waterboarding or simply gave the practice no treatment, rather than labeling it torture as they had done for the previous seven decades.

The Shorenstein Center has documented a shocking abrogation of duty by our top newspapers in helping Americans understand what the Bush-Cheney administration was doing in their name.

The study came out in April. I’m writing about it now because the redoubtable Jay Rosen tweeted about it yesterday. This is important stuff, and I hope Rosen has given it the push it needs to become more widely discussed.

Image via Wikimedia Commons.

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