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Tweeting tonight’s primary returns

I’m writing about the Massachusetts Senate race for tomorrow’s Guardian, so I’ll be heading over to Martha Coakley headquarters in a bit. If I get a chance, I may try to hit Michael Capuano’s event as well.

I may also try to post a few field reports to my Twitter feed, complete with blurry cell-phone photos. You won’t want to miss those!

Should “anal retentive” be hyphenated?

Two weeks ago today, the Twitter feed Fake AP Stylebook was launched upon an unsuspecting planet.

Journalists who had long labored under the tyranny of the Associated Press Stylebook know that they’re supposed to use 1950s-style postal abbreviations for states, spell out the numbers one through nine and abbreviate street when it’s an address (17 Smith St.) but not a place (Smith Street).

Until now, though, we couldn’t be quite sure why the word Bible is always capitalized. It is, the Fakesters solemnly explain, a matter of pragmatism: “You don’t want to get letters from those people.”

Over the weekend I reached out to the Fakesters. Callie Kimball at Wired.com makes it sound like unearthing their identities was a journalistic coup worthy of Woodward and Bernstein, but I just asked them, and they told me. The founders, Mark Hale, 31, and Ken Lowery, 28, may soon have a book deal. If they are not the first to parlay Twitter into fame and fortune, they may well be the quickest.

The Fake AP Stylebook is also the subject of my column in the Guardian this week. It should go up later today tomorrow; I’ll link to it once it’s live.

The following e-mail transcript has been lightly edited, including (gasp) for AP style. Turns out I know it better than they do.

Media Nation: Who are you?

Mark: I’m co-creator Mark Hale, an Indiana native living in Louisville, Ky., with my fiancée and our menagerie of pets. I’ve left college twice, the first time from a Japanese studies program. The second time I left from a journalism program that included an internship as editor of the school paper, which is what led me to the simple joy of the real AP Stylebook. My interest in journalism coincided nicely with the weblog boom of the early 2000s, and I began commenting on comic-book-related sites and eventually started my own. Ken and I met through comments on our weblogs and have been acquaintances since. We’ve been in near-constant contact the last two years or so.

Ken: I’m Ken Lowery, a copy editor for the United Methodist Reporter, based in Dallas. I’m also a freelance movie critic and have wanted to be a journalist since I was a kid.

The rest of our team (whom we call our Bureau Chiefs) are made up of journalists, bloggers, cartoonists, graphic designers, a couple English professors, a professional librarian, a lawyer and others. We’re a diverse group, but we all like to write and we’re all big huge nerds.

MN: How did you come up with the idea of doing the Fake AP Stylebook?

Mark: Ken and I were chatting two weeks ago, and he showed me the feed for the real AP Stylebook on Twitter. With the proliferation of “fake” accounts, labeled and otherwise, I remarked to him, “I can’t tell if I’m sad or relieved that this isn’t a joke feed.” Ken got hit by a lightning bolt, he wrote a post about how television shows are denoted and I wrote one about Dr Pepper, each on our own feeds. Then he decided we should start it on its own feed, and off we went.

MN: Have you heard from people at the Associated Press? What have they told you?

Ken: We’ve spotted a few AP writers in our “response” feed, and they’re fans. We were also approached early in the feed’s life by a curious AP reporter who wanted to do a story, but that ultimately didn’t go anywhere.

Naturally, if and when the book becomes a reality, we’ll be changing up the title.

MN: You’ve been at this less than two weeks, and by Sunday you already had nearly 34,000 followers on Twitter. Are you surprised at the way this has taken off, or was world domination part of your plan from the beginning?

Mark: Tuesday, Nov. 4, will be the first day of our third week.

“Surprised” is pretty mild. We had no plans other than making each other laugh at first, and then dragging our friends into it so they could make us laugh, too. Given the talent of the people involved, I’m not surprised people like it; I’m just surprised there are so many. The number of followers is nearing the population of my small Indiana hometown.

MN: Not to get political on you, but is wingnut one word or two? Or should it be hyphenated?

Mark: Typically, no hyphen. Capitalize when referring to the Teenage Mutant Ninja Turtles action figure Wingnut.

MN: What’s next?

Mark: We and the Bureau Chiefs are currently pulling together a sample chapter as part of a book proposal. We’ve been approached by three agents, and have finally signed on with one.

We hope to work in a good deal of the Twitter material, but so far we seem to be cranking out original material at a good clip. Other than that, we’re going to continue trying to make people laugh for free on the Internet. That’s where the real money is these days, after all.

Tweeting from City Hall

Adam Gaffin of Universal Hub has some big-time fun with the Boston Herald’s story on city employees who use Facebook and Twitter during work hours. Gaffin reproduces a photo of the Herald reporters who wrote the story, Jessica Heslam and Dave Wedge, from — yes — Heslam’s Facebook account.

“What are they using them for?” asks Gaffin. “What are they hiding? Ooh, insinuation is fun!”

Kidding aside, you have to admit that there’s an appearance problem with the way some city employees are using social media. Heslam and Wedge focus on Amy Derjue, a former Boston Magazine blogger who was hired earlier this year to serve as City Council president Mike Ross’ $39,000-a-year spokeswoman.

Derjue is something of a young-woman-about-town, and I follow her on both Facebook and Twitter. (If you page through her 340 Facebook friends, you’ll see a wide array of local media and political folks, including Gaffin, me — and Wedge.) Some of her posts make me cringe, and Heslam and Wedge dutifully provide some cringe-worthy examples. But I’ve never heard anyone suggest she wasn’t smart, hard-working and energetic. For what it’s worth, she has complained to me on behalf of her boss, which suggests dedication to her job.

More to the point, most of us — and you can be sure Derjue falls into this category — are never fully off work. If we’re expected to tend to business when we’re off-duty, then we have to be allowed some fun during the formal workday as well. And, as Gaffin writes, “Why, it takes sheer seconds to post something to Facebook or Twitter.”

An aside that may help illustrate my point. Yesterday John Robinson, editor of the News & Record in Greensboro, N.C., tweeted that he was being yelled at by a “legislator who resigned in disgrace.” When I responded at how impressed I was with his multi-tasking, he replied, “Yes, tweeting while yelling. What else am I supposed to do? Listen?” This was not a private conversation — it was seen by all 1,196 of Robinson’s followers and all 2,019 of mine. Welcome to 2009.

Ross tells the Herald that he hired Derjue in part for her social-networking expertise. And, indeed, Ross has a pretty lively Twitter feed and Facebook account. For Derjue to post to her personal sites while working on her boss’ would, as Gaffin says, take “sheer seconds.” You can question her judgment, but her social-media activities are not evidence of dereliction.

Derjue seems to have partly disabled her Facebook account (I could be wrong; Facebook mystifies and annoys me), and she hasn’t posted to Twitter since last night. No doubt she’s licking her wounds at the moment. I’m interested to see how she’ll respond.

A new-media lesson from an old newspaper

I can’t think of a better lesson for journalism students.

Earlier today I was attending an orientation for freshmen and transfer students when word came in on my BlackBerry, via the Salem News’ Twitter feed, that the Danvers Town Hall was on fire. (Media Nation’s world headquarters is located in Danvers.)

By 4:30 p.m., the News had posted a reasonably complete story with a Google map and an 11-photo slideshow.

Ten years ago, needless to say, the News would have been silent until the next day.