Dan Gillmor blasts the media for a recent New York Times/CBS News poll finding that one-third of Americans still believe Saddam Hussein was involved in the terrorist attacks of 9/11. He writes:
The continuing scandal is that media organizations are doing so little to correct the record. Because it is not enough to run an occasional story debunking the lie.
I don’t disagree, but it’s also more complicated than that. Last Friday, NPR’s “On the Media” ran a fascinating interview with the Washington Post’s Shankar Vedantam, whose reporting suggests that the harder you try to debunk a falsehood, the more people are likely to believe it. Here’s Vedantam, talking about what happened after the subjects of a University of Michigan study read a flier produced by the Centers for Disease Control debunking myths about vaccines:
[A]bout 30 minutes later, older people started to remember some of the false statements as true, and three days later, very large numbers of older people and significant numbers of younger people also started remembering increasing numbers of myths as true.
The true statements did not suffer the same kind of deterioration with time. In other words, over time we tend to remember false things as true but not true things as false.
This doesn’t mean the media shouldn’t at least try to educate the public in an ongoing way. But it does mean that it’s likely a significant minority of Americans will continue to believe whatever they like, whether it’s about 9/11 or the (non)-existence of weapons of mass destruction in Iraq.
After all, as Vedantam points out, majorities in Arab and Muslim countries continue to believe the United States and/or Israel were responsible for the attack on the World Trade Center. You can only do so much to set the record straight.
Vedantam’s original Post story is online here.