Newhouse – Media Nation

Looking back to when the Springfield Republican was the best paper in New England

If you haven’t seen it yet, I urge you to read Daniel Golden’s ProPublica feature about working in Western Massachusetts at the Springfield Daily News in the early years of his career. ProPublica allows republication, so we posted it Tuesday at What Works. Golden, who later worked at The Boston Globe and The Wall Street Journal, is now a Boston-based reporter and editor for ProPublica, which is a well-known investigative news project.

What few people know is that the Springfield Republican, as the paper was once known (and is again), at one time was considered the finest newspaper in the region and better than its moribund brethren in Boston. Louis M. Lyons, in his 1971 authorized history of The Boston Globe, “Newspaper Story,” writes that Republican publisher Samuel Bowles was brought in to oversee the revitalization of the Boston Traveller in 1857, but that those efforts came to naught. Lyons explains:

[T]he project was undercapitalized, and Bowles’s thorny independence did not mix with Boston banking. In four months he returned to Springfield to make his provincial paper the most distinguished journal in New England. The Traveller slid back into being just another struggling Boston newspaper.

In 1905, the Massachusetts legislature considered a bill to require that the makers of patent medicines list their ingredients. The newspapers of that day gave the bill no coverage, Lyons writes, because they were highly dependent on advertising from all kinds of charlatans selling quack cures. Nationally, the patent medicine makers bought $40 million in advertising every year, and Massachusetts papers were threatened with the cancellation of those ads if the bill were to pass. Not surprisingly, the legislation went down to defeat, with only one paper in the state covered the issue: the Springfield Republican.

When Golden was working in Springfield, the city was served by the afternoon Daily News and the Morning Union, both of which were eventually acquired by the Newhouse chain. Eventually they were merged into one paper. Golden writes that the paper was eventually renamed The Republican, but it struck me as odd that the name had been lost in the first place. According to this Wikipedia article, the Sunday paper had retained the Republican name — which goes back to the paper’s Abolitionist origins — and the entire enterprise was renamed The Republican in 2003.

As Golden notes, The Republican — still a Newhouse paper — has shrunk considerably over the past two generations. But it has a lively and expanding website, MassLive, that covers statewide news and has been expanding over the past year.

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Advance to go digital-only at four of its papers in Alabama and Mississippi

The sun is setting on print in Birmingham, Albama, and several other communities served by Advance newspapers. Photo (cc) 2020 by drjoshuawhitman.

When I speak to audiences about the future of local news, inevitably I’m asked if I think newspapers at some point will end their print editions once and for all. I always respond that I’m not a good person to answer that question — 25 years ago, I assumed they’d be long gone by now. Not only are they still here, but even as digitally focused a news outlet as The Boston Globe was still making more than half of its money from print as recently as a year ago.

I do think that we’re going to see newspapers cut back on print days, eventually moving to one big weekend print paper with digital distribution the rest of the week. But that’s not going to happen as long as publishers believe there’s still money in print advertising and circulation, both of which command a premium compared to digital.

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Which is why I was intrigued by an announcement by the Advance chain last week that its three Albama and one Mississippi newspaper will end their print editions altogether by early 2023.

“We remain deeply committed to serving our local communities and are producing high-quality journalism and reaching more people than ever before,” said Tom Bates, president of Alabama Media Group, in a statement published by AL.com. “At the same time, we’re adjusting to how Alabama readers want their information today, which increasingly is on a mobile device, not in a printed newspaper.”

I’m not going to snark. Advance is a privately held company owned by the Newhouse family, and I think they are genuinely trying to find a way forward. In Massachusetts, Advance owns The Republican of Springfield and MassLive.com, which are run more or less as separate operations.

A better analogy to Alabama and Mississippi, though, is Advance’s New Jersey properties. Advance publishes the largest daily newspaper in that state — The Star-Ledger of Newark — and two smaller dailies, The Times of Trenton and the South Jersey News, as well as several smaller publications. All of them operate under the NJ.com banner, and the emphasis is on digital subscriptions. There’s a unified newsroom of about 115 journalists who feed stories to both NJ.com and to the print editions. It’s similar to what Hearst is doing in Connecticut with one newsroom serving the New Haven Register, the Connecticut Post, several smaller papers and the digital-only CTInsider.

The difference in Alabama is that Advance is ending the print editions and focusing on its digital-only operations, shutting down three Alabama papers — The Birmingham News, the Huntsville Times and the Press-Register of Mobile — and The Mississippi Press.

Is this smart? In 2012, Advance cut The Times-Picayune back to three days of print at a time when broadband penetration in New Orleans and the surrounding area lagged behind other parts of the country. An outcry resulted, and the move was reversed the following year. But the damage had been done; The Times-Picayune, a once-great paper that had served as a lifeline following Hurricane Katrina in 2005, ended up being acquired in 2019 by an independent daily, The Advocate of Baton Rouge.

Even so, 2012 was a long time ago. Today, according to the Alabama Media Group, AL.com is in the top 10 of local news websites in the U.S., reaching about 11 million users each month. Statista reports that broadband penetration in 2019 was about 81% in Alabama and about 76% in Mississippi; no doubt those figure are higher today. (By comparison, that number was 88% in Massachusetts.) Still, Alabama and Mississippi are among our poorest states, and the move away from print is going to leave some people behind.

“The print side of our business does not make economic sense in Alabama,” Bates told Alexandra Bruell (free link) of The Wall Street Journal. Bruell reported that the circulation of Advance’s three Alabama papers is down to around 30,000, a drop from 260,000 a decade ago.

So this seems like a good time for Advance to try moving into a digital-only future. If it enhances the bottom line, then other publishers can be expected to follow suit. And if that, in turn, provides a boost to Advances local journalism, then that will be good news for everyone.

BostInno acquired by Boston Business Journal’s owner

For some time now I’ve been keeping an eye on Streetwise Media, a Boston start-up whose chief executive and public face, Chase Garbarino, has been trying to figure out new ways of reaching tech-savvy, city-dwelling twentysomethings.

First came Pinyadda, an attempt to meld journalism and social networking in a way that was supposed to be less serious and more fun than NewsTrust. Well, it may have been less serious, but it wasn’t less cumbersome, and Pinyadda went the way of all pixels.

Next, and more lasting: BostInno, a website that covers technology, city life and higher education for an audience that I would describe as young urban singles. Nothing too heavy, but it’s enjoyed some success. An old acquaintance, veteran journalist Mary McGrath, has been involved with it. A former student of mine had an internship there. Garbarino and company launched a satellite site in Washington, and were planning to open a third site in New York.

So I wasn’t quite sure what to make of it when it was announced a few days ago that BostInno had been acquired by American City Business Journals (ACBJ), the parent company of the Boston Business Journal. What’s posted on the BostInno (here) and BBJ (here) websites is all very hopeful and enthusiastic, as these things generally are. But is this going to give BostInno a chance to grow — or does it mark the beginning of the end?

Although the terms were not disclosed, I suspect that ACBJ’s managers are genuinely interested in BostInno, if only because there was no reason for them to acquire it just to shut it down. I also predict a culture clash ahead. The BBJ and its sister papers are high-quality but rather staid. (Indeed, ACBJ is part of the Newhouse empire, making the BBJ — and now BostInno — corporate cousins of the New Yorker.) BostInno is energetic and can be fun, but it is not a hardcore journalistic enterprise.

Here’s how BostInno put it:

While acquisitions are usually viewed as endings, we believe this is just the beginning for Streetwise. We believe more and more each day in what we are doing and we love doing it.

And here is a considerably more reserved quote from ACBJ chief executive Whitney Shaw that appears in the BBJ:

In a short amount of time, Streetwise has attracted a very loyal and robust audience that is different from but complementary to what we do at our business journals in Boston, Washington and elsewhere.

I’m hoping that the acquisition means good things for BostInno, and that Garbarino and co-founder Kevin McCarthy will be allowed to do their thing. I think they’re on to something, and I’d like to see them have the time and resources they need to figure it out.