The good, the bad and the ugly of the new news ecosystem

Is this a new golden age of journalism? It all depends on who’s getting the gold.

For consumers of news, these are the best of times. Thanks to the Internet, we are awash in quality journalism, from longstanding bastions of excellence such as The New York Times and The Guardian to start-ups that are rising above their disreputable roots such as BuzzFeed and Vice News.

For producers of news, though, the challenge is to find new ways of paying for journalism at a time when advertising appears to be in terminal decline.

The optimistic and pessimistic views got an airing recently in a pair of point/counterpoint posts. Writing in Wired, Frank Rose gave the new smartphone-driven media ecosystem a thumbs up, arguing that mobile — rather than leading to shorter attention spans — has actually helped foster long-form journalism and more minutes spent reading in-depth articles. Rose continued:

Little wonder that for every fledgling enterprise like Circa, which generates slick digests of other people’s journalism on the theory that that’s what mobile readers want, you have formerly short-attention-span sites like BuzzFeed and Politico retooling themselves to offer serious, in-depth reporting.

That Rose-colored assessment brought a withering retort from Andrew Leonard of Salon, who complained that Rose never even mentioned the difficulties of paying for all that wonderful journalism.

“The strangest thing about Rose’s piece is that there isn’t a single sentence that discusses the economics of the journalism business,” Leonard wrote, adding: “If you are lucky, you might be able to command a freelance pay rate that hasn’t budged in 30 years. But more people than ever work for nothing.”

To support his argument, Leonard linked to a recent essay on the self-publishing platform Medium by Clay Shirky, a New York University professor who writes about Internet culture. Shirky, author of the influential 2009 blog post “Newspapers and Thinking the Unthinkable” as well as books such as “Here Comes Everybody” and “Cognitive Surplus,” predicted that advertising in print newspapers is about to enter its final death spiral. That’s because Sunday inserts are about to follow classified ads and many types of display ads into the digital-only world, where retailers will be able to reach their customers in a cheaper, more targeted way. Here’s how Shirky put it:

It’s tempting to try to find a moral dimension to newspapers’ collapse, but there isn’t one. All that’s happened is advertisers are leaving, classifieds first, inserts last. Business is business; the advertisers never had a stake in keeping the newsroom open in the first place.

There’s no question that print will eventually go away, though it may survive for a few more years as a high-priced specialty product for people who are willing to pay for it. The dilemma of how to pay for journalism, though, is not going away.

Free online news supported solely by advertising has not proven to be a reliable business model, although there are exceptions, including a few well-managed hyperlocals, like The Batavian in western New York, and sites that draw enormous audiences while employing very few people, like The Huffington Post.

Digital paywalls that require users to pay up after reading a certain number of articles have helped bolster the bottom lines of many newspapers, including The Boston Globe. But very few have been able to generate a significant amount of revenue from paywalls, with The New York Times being a notable exception.

It may turn out that the most reliable path for journalism in the digital age is the nonprofit model, with foundations, wealthy individuals and small donors picking up the tab. It’s a model that has worked well for public television and radio, and that is currently supporting online news organizations both large (ProPublica) and small (the New Haven Independent). But nonprofits are hardly a panacea. The pool of nonprofit money available for journalism is finite, and in any case the IRS has made it difficult for news organizations to take advantage of nonprofit status, as I wrote for The Huffington Post in 2013.

Journalism has never been free. Someone has always paid for it, whether it was department stores taking out ads in the Sunday paper or employers buying up pages and pages of help-wanted ads in the classifieds. Today, the most pressing question for journalists isn’t whether we are living in another golden age. Rather it’s something much blunter: Who will pay?

What New Haven could teach Ferguson about police video

WGBHNews.org has posted an excerpt from “The Wired City” about a controversy over citizens’ video-recording police that played out in New Haven in 2010 and ’11 — relevant given the ongoing violence in Ferguson, Missouri, and the vital role of citizen video in documenting what is taking place on the streets.

As I tried to show, the New Haven Independent’s repeated coverage of the controversy helped lead to a number of reforms, including statements from the mayor and the police chief in support of the right to record; a training session at the city’s police academy; and a bill in the state legislature that didn’t pass but that served further to raise consciousness about the issue.

The New Haven Independent prepares to reboot

NHI goodbye party

Previously published at the Nieman Journalism Lab.

Not too many months ago, Paul Bass gave serious thought to shutting down the New Haven Independent, the online-only nonprofit news site he founded in 2005.

“A while back, I considered whether I still had the energy to keep going,” Bass said. “I was burnt.”

He decided to keep it alive. And now he’s getting ready to relaunch with two new full-time staff reporters — one who will start the day after Labor Day, the other who has yet to be hired.

For a small community news organization, the Independent has been remarkably stable. Last week, Bass threw a going-away party for managing editor Melissa Bailey, who will be a Nieman Fellow starting this fall, and staff writer Thomas MacMillan, who is moving to New York to seek his fame and fortune. Both began working at the site as it was ramping up, Bailey in 2006 and MacMillan the following year. (The fourth staff member, Allan Appel, recently cut back to a part-time position.)

Several hundred people gathered in and outside the Woodland Café, near the New Haven Green, to say goodbye to Bailey and MacMillan. Their photography was on display, accompanied by QR codes that smartphone users could access to take them to the stories where those photos first appeared. Copies of Bailey’s just-published book on education reform in New Haven, “School Reform City: Voices from an American Experiment,” were on sale, along with Appel’s novel “The Midland Kid: Tales of the Presidential Ghostwriter.” Mayors past (John DeStefano) and present (Toni Harp) were on hand, as were a number of other community leaders.

“It’s really hard for me to imagine leaving New Haven for more than a few days, let alone a whole year,” Bailey told the crowd. MacMillan defined the privilege of being a journalist: “You ask questions and people just open up to you and give you these amazing stories.”

When I met with Bass afterwards, he talked about how difficult it would be to replace the two. “They’re community journalists. They love the work. They grew so much,” he said. “They both learned so many things, and they really ran the operation with me.”

Yet their departure will allow him to solve a longstanding problem: having an all-white staff cover a city where African-Americans and Latinos are in the majority. “The people I’m hiring will diversify the staff racially,” Bass told me. The Independent has used minority freelancers and interns, but all of its full-time staff journalists have been white.

The reboot of the Independent comes at a crucial time. The regional daily paper, the New Haven Register, has gone through several rounds of cuts in recent months — including one announced just last week — as its owner, Digital First Media, prepares for a widely predicted sell-off. In a few years, Digital First has gone from a closely watched experiment in reinvention to just another sad tale of chain journalism gone wrong.

Thus the Independent’s mix of political and neighborhood news, education reporting, and, increasingly, a focus on the arts fills a real need.

Despite the challenges of keeping a nonprofit going, Bass has had quite a bit of success with fundraising. Currently, he said, he has pledges through 2015 to cover the $420,000 budget for the Independent and a satellite two-person site in the northwest suburbs called the Valley Independent Sentinel. In recent years, he added, his fundraising base has shifted from about 75 percent foundation grants to about 25 percent. Most of the money comes from high-net-worth donors in the New Haven area. About $15,000 to $20,000 comes from small donors.

Late in 2013, Bass applied for a low-power FM license to operate a nonprofit community radio station in New Haven. He has yet to hear from the FCC, but he continues to hope it will come through. “I think we’d engage the readership in a new way,” he said.

For now, though, he’s planning to do something he’s never done before: ramp down the Independent for a few weeks. Posting will be minimal this week and next. And he’s going to stop posting completely during the last two weeks of August — a first since the Independent began publication in late August of 2005. Then comes the new Independent.

“I’m not going to have the same experience level I have now, so it’s going to be different,” Bass said. “I don’t think I can replace Thomas and Melissa.”

Cuts are imminent at the ProJo and the New Haven Register

The redoubtable Ian Donnis of Rhode Island Public Radio reports that The Providence Journal may shed up to 40 jobs once an affiliate of GateHouse Media has completed its purchase of the paper. Donnis’ source is impeccable: the number is included in paperwork GateHouse filed with the Securities and Exchange Commission.

Donnis does not say how many employees the Journal now has, and I was unable to find that number in recent coverage of the sale. I’ll add it if someone passes it along. Also, I assume that all 40 cuts will not be in the newsroom.

Also, Philip Eil of The Providence Phoenix takes a look (link now added) at what the sale means for the venerable paper. (Founded in 1829, the Journal bills itself as the oldest continuously published daily paper in the United States.)

In other dispiriting news, Paul Bass of the New Haven Independent reports that another round of deep cuts is imminent at the New Haven Register. Once part of the Journal Register Co., perhaps the worst newspaper chain in the country, and in more recent years a beacon of hope under Digital First impresario John Paton, the entire chain — which includes Massachusetts titles such as The Sun of Lowell, the Sentinel & Enterprise of Fitchburg and The Berkshire Eagle — is now believed to be for sale.

A nuanced, layered story that is almost about race

122209_TM_0005
Vincent (left) and Herbert Campbell in 2009.

The New York Times on Saturday published a feature story about an obscure but layered issue — a fence separating a public housing project in New Haven from the adjoining suburb of Hamden. After some 50 years, the fence is finally coming down.

It’s a story that caught my attention in late 2009, when Thomas MacMillan of the New Haven Independent first reported on efforts to remove the fence, also known as “the Berlin Wall.” It struck me as an example of the kind of nuanced journalism that characterized the Independent, an online-only nonprofit news site that I was tracking for my book “The Wired City.”

On the surface, you might think the issue was about white suburbanites who objected to black public housing residents gaining easy access to their town. But that would be too simple. Hamden has a significant African-American population. MacMillan interviewed two brothers who lived in Hamden and who opposed efforts by New Haven officials to remove the fence. MacMillan quoted Herbert Campbell as saying the fence prevented “all the riff-raff from coming around,” including drug dealers. Vincent Campbell added: “We had a lot of problems in the past. You never know who’s going to break into your house.”

This past May 4, Independent editor Paul Bass — who tells me he first wrote about the fence in 1999, while he was at the now-defunct alt-weekly New Haven Advocate — reported that the fence would be removed after it was discovered that it is actually on the New Haven side of the border. A federal civil-rights investigation helped speed matters along. Here is Bass’ follow-up on the actual tear-down. The daily New Haven Register covered the story as well, and published an editorial hailing the removal.

The New York Times story, by Benjamin Mueller, acknowledges the complexities of the saga, noting that both New Haven and Hamden now have black mayors, and that Hamden residents both black and white appear to be united in their opposition to the fence’s being demolished.

Photo by Thomas MacMillan, courtesy of the New Haven Independent.

An ebook about school reform in New Haven

CoverschoolreformcitySMALL1_363_580autoIf you care about public education, I have some good summer reading for you.

Melissa Bailey, who covers New Haven’s nationally recognized school-reform effort for the New Haven Independent, has published some of her best stories — along with supplemental material — in an ebook titled “School Reform City: Voices from an American Experiment.”

I got to know Melissa while I was researching my book “The Wired City.” She is a resourceful, dedicated reporter, and “School Reform City” should be a real contribution to the growing literature on school reform. She’ll split the proceeds with the Independent, so it’s a fundraiser (and a visibility-raiser) for the nonprofit news site as well.

Melissa will be taking a leave from the Independent this fall, as she’ll be a Nieman Fellow at Harvard during the 2014-’15 academic year.

Disruptive innovation and the future of news

type_cabinets
Photo via ElationPress.com.

Previously published at Medium.

Toward the end of The Innovator’s Dilemma, Clayton Christensen’s influential 1997 book about why good companies sometimes fail, he writes, “I have found that many of life’s most useful insights are often quite simple.”

Indeed, the fundamental ideas at the heart of his book are so blindingly self-evident that, in retrospect, it is hard to imagine it took a Harvard Business School professor to describe them for the first time. And that poses a problem for Jill Lepore, a Harvard historian who recently wrote a scathingly critical essay about Christensen’s theories for the New Yorker titled “The Disruption Machine.” Call it the Skeptic’s Dilemma.

Christensen offers reams of data and graphs to support his claims, but his argument is easy to understand. Companies generally succeed by improving their products, upgrading their technology, and listening to their customers — processes that are at the heart of what Christensen calls “sustaining innovations.” What destroys some of those companies are “disruptive innovations” — crude, cheap at first, attacking from below, and gradually (or not) moving up the food chain. The “innovator’s dilemma” is that companies sometimes fail not in spite of doing everything right, but because they did everything right.

Some examples of this phenomenon make it easy to understand. Kodak, focusing its efforts on improving photographic film and paper, paid no attention to digital technology (invented by one of its own engineers), which at first could not compete on quality but which later swallowed the entire industry. Manufacturers of mainframe computers like IBM could not be bothered with the minicomputer market developed by companies like Digital Equipment Corporation; and DEC, in turn, failed to adapt to the personal computer revolution led by the likes of Apple and, yes, IBM. (Christensen shows how the success of the IBM PC actually validates his ideas: the company set up a separate, autonomous division, far from the mothership, to develop its once-ubiquitous personal computer.)

Clay Christensen in 2011. Photo (cc) by Betsy Weber. Some rights reserved.
Clay Christensen in 2011. Photo (cc) by Betsy Weber. Some rights reserved.

Christensen has applied his theories to journalism as well. In 2012 he wrote a long essay for Nieman Reports in collaboration with David Skok, a Canadian journalist who was then a Nieman Fellow and is now the digital adviser to Boston Globe editor Brian McGrory, and James Allworth, a regular contributor to the Harvard Business Review. In the essay, titled “Breaking News,” they describe how Time magazine began in the 1920s as a cheaply produced aggregator, full of “rip-and-read copy from the day’s major publications,” and gradually moved up the journalistic chain by hiring reporters and producing original reportage. Today, they note, websites like the Huffington Post and BuzzFeed, which began as little more than aggregators, have begun “their march up the value network” in much the same way as Time some 90 years ago.

And though Christensen, Skok, and Allworth don’t say it explicitly, Time magazine, once a disruptive innovator and long since ensconced as a crown jewel of the quality press, is now on the ropes — cast out of the Time Warner empire, as David Carr describes it in the New York Times, with little hope of long-term survival.

***

INTO THIS SEA of obviousness sails Lepore, an award-winning historian and an accomplished journalist. I am an admirer of her 1998 book The Name of War: King Philip’s War and American Identity. Her 2010 New Yorker article on the Tea Party stands as a particularly astute, historically aware examination of a movement that waxes and wanes but that will not (as Eric Cantor recently learned) go away.

Lepore pursues two approaches in her attempted takedown of Christensen. The first is to look at The Innovator’s Dilemma as a cultural critic would, arguing that Christensen popularized a concept — “disruption” — that resonates in an era when we are all fearful of our place in an uncertain, rapidly changing economy. In the face of that uncertainty, notions such as disruption offer a possible way out, provided you can find a way to be the disruptor. She writes:

The idea of innovation is the idea of progress stripped of the aspirations of the Enlightenment, scrubbed clean of the horrors of the twentieth century, and relieved of its critics. Disruptive innovation goes further, holding out the hope of salvation against the very damnation it describes: disrupt, and you will be saved.

The second approach Lepore pursues is more daring, as she takes the fight from her turf — history and culture — to Christensen’s. According to Lepore, Christensen made some key mistakes. The disk-drive companies that were supposedly done in by disruptive innovators eating away at their businesses from below actually did quite well, she writes. And she claims that his analysis of the steel industry is flawed by his failure to take into account the effects of labor strife. “Christensen’s sources are often dubious and his logic questionable,” Lepore argues.

Jill Lepore. Publicity photo from her Harvard bio.
Jill Lepore. Publicity photo from her Harvard bio.

But Lepore saves her real venom for the dubious effects she says the cult of disruption has had on society, from financial services (“it led to a global financial crisis”) to higher education (she partly blames a book Christensen co-authored, The Innovative University, for the rise of massive open online courses, or MOOCs, of which she takes a dim view) to journalism (one of several fields, she writes, with “obligations that lie outside the realm of earnings”).

Christensen has not yet written a response; perhaps he will, perhaps he won’t. But in an interview with Drake Bennett of Bloomberg Businessweek, he asserts that it was hardly his fault if the term “disruption” has become overused and misunderstood:

I was delighted that somebody with her standing would join me in trying to bring discipline and understanding around a very useful theory. I’ve been trying to do it for 20 years. And then in a stunning reversal, she starts instead to try to discredit Clay Christensen, in a really mean way. And mean is fine, but in order to discredit me, Jill had to break all of the rules of scholarship that she accused me of breaking — in just egregious ways, truly egregious ways.

As for the “egregious” behavior of which he accuses Lepore, Christensen is especially worked up that she read The Innovator’s Dilemma, published 17 years ago, yet seems not to have read any of his subsequent books — books in which he says he continued to develop and refine his theories about disruptive innovation. He defends his data. And he explains his prediction that Apple’s iPhone would fail (a prediction mocked by Lepore) by saying that he initially thought it was a sustaining innovation that built on less expensive smartphones. Only later, he says, did he realize that it was a disruptive innovation aimed at laptops — less capable than laptops, but also cheaper and easier to carry.

“I just missed that,” he tells Bennett. “And it really helped me with the theory, because I had to figure out: Who are you disrupting?”

Christensen also refers to Lepore as “Jill” so many times that Bennett finally asks him if he knows her. His response: “I’ve never met her in my life.”

***

CHRISTENSEN’S DESCRIPTION of how his understanding of the iPhone evolved demonstrates a weakness of disruption theory: It’s far easier to explain the rise and fall of companies in terms of sustaining and disruptive innovations after the fact, when you can pick them apart and make them the subject of case studies.

Continue reading “Disruptive innovation and the future of news”

Return of hometown news: Indy, local and online

70-Cover-LARGE

This article appears in the Summer 2014 edition of Yes! magazine and is (cc) by Yes! Republished under a Creative Commons license. Some rights reserved.

On a cold night in January, eight people gathered in a harshly lit classroom at Northern Essex Community College in Haverhill, Mass. Over cookies and bottled water, they discussed their latest plans for a project that has been years in the making—a cooperatively owned online news operation to cover their working-class city of 60,000.

The site, set to launch by the end of 2014, will be known as Haverhill Matters. It is the fruition of an idea called the Banyan Project, developed by Tom Stites, a retired journalist whose career included stops at The New York Times and the Chicago Tribune. As with food co-ops, the site will be owned by the members, who will be able to join by contributing money or labor—perhaps by writing a neighborhood blog or covering governmental meetings. If it is successful, Stites hopes to roll out similar news co-ops around the country.

The goal is to serve “news deserts,” a term Stites adopted from “food deserts.” Although Haverhill is covered by a daily and a weekly newspaper, they do not compete: Both are owned by an out-of-state corporate chain that has cut its staff significantly in recent years. The papers no longer have an office in Haverhill. Stites believes that just as a lack of fresh, nutritious food can be harmful to personal health, so, too, can a lack of fresh, relevant news be harmful to civic health.

How would Haverhill Matters make a difference? Mike LaBonte, who co-chairs the planning committee, cites the voluminous coverage given to the 1971 opening of a farmers market by the independent daily that then covered the city. Forty years later, he says, an attempt to revitalize the market received minimal attention.

“There are some aspects of the news that are simply not covered,” LaBonte says. “What I’m hearing from an awful lot of new people is ‘How do I find out what is going on in Haverhill?’”

The Banyan Project may prove to be one way of revitalizing civic engagement through local journalism, but it is far from the only way. Across the country, as traditional news organizations have shrunk, independent online news organizations have sprung up, sparking renewed interest in community not just through news coverage, but also by creating a conversation around that coverage.

Ongoing dialogue with readers

One of the oldest of these online news communities is the New Haven Independent, founded in 2005 by Paul Bass, former star reporter and political columnist for the alternative New Haven Advocate (killed off by its corporate owners). The Independent is staffed by four full-time journalists and is supported through foundation grants, donations from wealthy individuals, sponsorships by large institutions such as colleges and hospitals, and reader contributions.

From the beginning, Bass has carved out a niche that is distinct from the local daily newspaper by fostering an ongoing conversation with his community. Examples range from the ambitious, such as citywide forums on education reform and local politics, to the accidental, such as a mayoral candidacy that played out in the Independent’s comments section in 2007. In that instance, a local real-estate agent announced he was running, only to face a barrage from other commenters after he expressed ignorance of the city’s African American neighborhoods. To his credit, he withdrew shortly thereafter, writing that he realized he had much to learn about his adopted city.

Bass takes comments seriously. Pseudonyms are allowed so as to protect police officers, teachers, parents, and other city stakeholders who would be uncomfortable speaking out under their real names. But every comment is screened by someone on the Independent’s staff before it is posted—or rejected. Bass had to tighten up the rules following an outburst of online sociopathy sparked by an unusually contentious mayoral campaign in 2011. Among other things, would-be commenters now have to register using their real names, though Bass still allows them to post under their pseudonyms. Overall, though, the comments are far more civil and substantive than is the case at most news sites.

Civic engagement at the Independent can also take the form of day-in, day-out news coverage of relatively small quality-of-life issues that larger media can’t be bothered with. For instance, in 2010 the Independent reported on two incidents in which city police confiscated cell phones from bystanders so they couldn’t take video of officers as they made arrests.

The Independent flogged the issue for months. The result: statements from the mayor and the police chief affirming the right of the public to take video of police actions; an internal investigation that found officers had mishandled the two incidents; a mandatory training session at the police academy; and a bill filed at the Connecticut Statehouse making it easier for camera-wielding civilians to sue in response to police harassment. Though the bill did not pass, overall it was an impressive display of how a small news organization rooted in the community could punch above its weight.

“I’ve learned that the public can steer the conversation and take the story to a better place than reporters or editors could ever take it alone,” says Bass.

Four hundred miles west of New Haven, in the small city of Batavia in western New York, Howard Owens is promoting a different kind of civic engagement. Since 2008, his community news site, The Batavian, has been covering Batavia and rural Genesee County—first as part of the GateHouse Media chain, and then independently after Owens’ executive position with the company was eliminated in early 2009. Like Bass, Owens takes online comments seriously; unlike Bass, he requires commenters to use their real names.

Owens has done his share of in-depth coverage at The Batavian, competing with—and sometimes beating—the local daily paper. What keeps his readers engaged, though, is his close attention to more mundane matters: fire alarms, accidents, new park benches being installed, and the like.

“If the siren goes off, people want to know what’s going on,” he explains. “I’ll put something up even if it’s a false alarm. We go out and cover a lot of things that the newspaper tends to overlook as not being important or not worth their time.”

Owens is especially passionate about The Batavian’s relationship with local businesses. As a for-profit, the site depends on advertising, and one of Owens’ beliefs is that “advertising is content.” The Batavian is filled with small ads—nearly 150 of them—from pizza shops, funeral homes, doctor offices, heating companies, tattoo parlors, car dealerships, dog groomers, and the like. Owens does it for the money, of course. But he also is a strong believer in the importance of locally owned enterprises in building a self-sufficient community. As a matter of principle, he refuses to accept ads from Walmart and other national chains.

“We saw declining news readership as both a symptom and potentially a cause of declining civic engagement, thinking that newspapers have sort of lost their focus on their local communities,” says Owens. “We wanted to return that focus by concentrating solely on one community.”

Ordinary Citizens Working with Journalists

The New Haven Independent and The Batavian are proving that both nonprofit and for-profit models can viably foster independent hyperlocal news sites. Both of them, though, depend on professional journalists. In Haverhill, Tom Stites and local activists are hoping to find out whether volunteers can produce worthwhile journalism if they’re provided with a sense of ownership and put to work alongside professionals. The Banyan model calls for two full-time paid employees, an editor and a general manager. The rest of the coverage will come from volunteers, including neighborhood residents and students. It’s a tall order, given how labor-intensive local journalism can be.

Before it can happen, though, the Haverhill Matters planning committee needs to find out if residents will support the project. Committee members figure they need $50,000 in donations from so-called founding members, as well as continuing support in the form of $36 annual fees from at least 1,200 members. At a time when most news sites are free, it’s an ambitious undertaking. The Haverhill Matters launch has been postponed on several occasions. At the January planning meeting, Tom Stites said 2014 has to be the year that it finally gets off the ground.

“We enter 2014 with some momentum. We’ve got to keep it. We’ve got to build it. We’ve been picking away at this thing for a couple of years,” Stites said. “If we don’t do it this year, chances are it won’t get done.”

For those who believe in the importance of local journalism and civic engagement, the experiment unfolding in Haverhill will be important to watch.

A New Haven-centric view of Digital First’s latest woes

The Register in June 2013, shortly after a redesign.
The Register in June 2013, shortly after a redesign.

This article was published earlier at The Huffington Post.

The end may be near for one of the most widely watched experiments in local journalism.

Early today, Ken Doctor reported at the Nieman Journalism Lab that Digital First Media was pulling the plug on Project Thunderdome, an initiative to provide national and international content to the company’s 75 daily newspapers and other publications and websites. Soon, Doctor added, Digital First’s papers are likely to be sold.

Judging from the reaction on Twitter, the news came as a shock, with many offering their condolences and best wishes to the top-notch digital news innovators who are leaving — including Jim Brady, Robyn Tomlin and Steve Buttry. But for someone who has been watching the Digital First story play out in New Haven for the past five years, what happened today was more a disappointment than a surprise.

I first visited the New Haven Register, a regional daily, in 2009. I was interviewing people for what would become “The Wired City,” a book centered on the New Haven Independent, a nonprofit online-only news site that represents an alternative to the broken advertising-based model that has traditionally supported local journalism. The Register’s corporate chain owner, the Journal Register Co., was in bankruptcy. The paper itself seemed listless and without direction.

Two years later, everything had changed. Journal Register had emerged from bankruptcy and hired a colorful, hard-driving chief executive, John Paton, whose oft-stated philosophy for turning around the newspaper business — “digital first” — became the name of his blog and, eventually, of his expanded empire, formed by the union of Journal Register and MediaNews, the latter best known for its ownership of the Denver Post.

Just before Labor Day in 2011, Matt DeRienzo — then a 35-year-old rising star who had just been put in charge of all of Journal Register’s Connecticut publications, including the New Haven Register — sat down with me and outlined his plans. His predecessor had refused my requests for an interview; DeRienzo, by contrast, had tracked me down because he’d heard I was writing a book. It seemed that a new era of openness and progress had begun.

The openness was for real. The progress, though, proved elusive. For a while, John Paton was the most celebrated newspaper executive in the country, the subject of flattering profiles in the The New York Times, the Columbia Journalism Review and elsewhere. Media reporters were charmed by his blunt profanity, as when he described a presentation he gave to Journal Register managerial employees. “They were like, ‘Who’s the fat guy in the front telling us that we’re broken? Who the fuck is he?'” Paton told the CJR.

In 2012, though, Journal Register declared bankruptcy again — a necessary step, Paton said, as it was the only way he could get costs such as long-term building leases and pension obligations under control. After Journal Register emerged from bankruptcy in 2013, Paton’s moment in the national spotlight seemed to have passed, as media observers turned their attention to a new breed of media moguls like Amazon.com founder Jeff Bezos (who bought The Washington Post), Red Sox principal owner John Henry (who bought The Boston Globe), greeting-card executive Aaron Kushner (who acquired the Orange County Register) and eBay founder Pierre Omidyar (who launched a new venture called First Look Media).

Although Digital First’s deepening woes may have escaped national attention, there were signs in New Haven that not all was well. Some positive steps were taken. The print edition was redesigned. The Register website was the beneficiary of a chain-wide refurbishing. Nasty, racist online comments were brought under control, and the newsroom embraced social media. But larger improvements were harder to accomplish.

Among the goals Matt DeRienzo had talked about was moving the paper out of its headquarters, a hulking former shirt factory near Interstate 95, and opening a smaller office in the downtown. In 2012, the Register shut down its printing presses and outsourced the work to the Hartford Courant. The second part of that process never came, though. Just last week, the New Haven Independent reported that the Register had backed away from moving to a former downtown mall facing New Haven Green. Two months earlier, according to the Independent, the Register and Digital First’s other Connecticut publications laid off 10 people.

Neither development should be described as a death knell. The downtown move is reportedly still in the works. And the 10 layoffs were at least partly offset by the creation of six new digitally focused positions. But rather than boldly moving forward, the paper appears to be spinning its wheels. And now — or soon — it may be for sale.

One of the biggest problems Digital First faces is its corporate structure. Can for-profit local journalism truly be reinvented by a national chain whose majority owner — Alden Global Capital — is a hedge fund? People who invest in hedge funds are not generally known for their deep and abiding affection for the idea that quality journalism is essential to democratic self-goverance. Rather, they want their money back — and then some. Preferably as quickly as possible.

No matter how smart, hard-working and well-intentioned John Paton, Jim Brady, Matt DeRienzo et al. may be, the Digital First experiment was probably destined to end this way, as chain ownership generally does. I wish for a good outcome, especially in New Haven. Maybe some civic-minded business leaders will buy the paper and keep DeRienzo as editor. And maybe we’ll all come to understand that the best way to reinvent local journalism is at the local level, by people who are rooted in and care about their community.

Kevin Convey to chair Quinnipiac’s journalism program

Kevin Convey
Kevin Convey

Good news for journalism students at Quinnipiac University: Kevin Convey, former editor of the Boston Herald and the New York Daily News, has been named chair of the university’s well-regarded journalism department.

Convey got his master’s degree at City University of New York after he lost his job at the Daily News. Last year Capital New York published a feature on Convey’s journey from editor to student. (Note: I covered Convey during his Herald days as The Boston Phoenix’s media columnist.)

At Quinnipiac, Convey will have ready access to two of the more interesting experiments in finding a sustainable model for local journalism: the nonprofit online-only New Haven Independent and the for-profit regional newspaper, the New Haven Register, part of the struggling but innovative Digital First Media chain.

Congratulations and best wishes to Kevin.