Lookout Local advances plans for Oregon launch and announces a national buildout

Eugene, Oregon. Photo (cc) 2012 by Visitor7.

Lookout Local founder Ken Doctor is about to take the next step in launching his second community news site. Today he’s announcing that Lookout Eugene-Springfield, in Oregon, will debut in early 2025 and that he’s assembled a national team with the aim of moving into “at least five markets” in 2025-’26. I wrote about initial plans for Lookout Eugene-Springfield back in May.

Doctor, a well-known journalist who covers the media business, began Lookout Local in 2020 with a site in Santa Cruz, California. Lookout Santa Cruz won a Pulitzer Prize earlier this year for its reporting on a January 2023 flood and its aftermath. Santa Cruz is also the home of another high-quality hyperlocal news site, Santa Cruz Local; both Doctor and Santa Cruz Local CEO Kara Meyberg Guzman are featured in our book, “What Works in Community News,” and have been guests on our podcast.

Lookout Eugene-Springfield will compete with Gannett’s Register-Guard as well as Eugene Weekly, an alternative publication saved by its readers earlier this year after an ex-employee was charged with embezzlement.

Unlike many nonprofit local news startups, Lookout Local is a for-profit public benefit corporation. Doctor’s goal is to establish digital sites that are as comprehensive as legacy newspapers, covering arts, culture and sports as well as offering accountability journalism. Continue reading “Lookout Local advances plans for Oregon launch and announces a national buildout”

Look out, Oregon: Ken Doctor is planning a new media outlet to challenge Gannett

Eugene, Oregon. Photo (cc) 2012 by Visitor7.

The pixels were barely dry on my post about the Pulitzer Prize awarded to Lookout Santa Cruz when I learned about plans by founder Ken Doctor to launch a second Lookout Local site in Oregon’s Eugene area. The Oregonian reported last month that Lookout Eugene-Springfield will launch in late 2024 or early 2025 with a newsroom of 20, of whom 15 will be journalists. That’s more firepower than Gannett’s Eugene Register-Guard can muster. Indeed, The Oregonian published a pretty depressing report on that paper a year ago that began:

The Eugene Register-Guard, once one of the best newspapers in the region, today has no local editor, no publisher, no physical newsroom and little love from a dismayed citizenry. The news staff that once exceeded 80 now stands at six.

As was the case in Santa Cruz, California, Doctor’s reputation in the news business is standing him in good stead. He said he has already raised $2.5 million for his Oregon project and plans to scrounge up another $1.5 million. Doctor is a graduate of the University of Oregon’s journalism school, so this is something of a homecoming for him.

Doctor also has a long post up at Nieman Lab about efforts in California to bolster local news. Like longtime media analyst Jeff Jarvis, Doctor opposes efforts to extract money from Google and Facebook, noting that Meta, Facebook’s parent company, has made it clear that it doesn’t need news, and that going after Google would harm the uneasy balance between the good and bad that the company has done for (and to) journalism.

Instead, Doctor is looking to New York State, which recently created tax credits for news publishers who create and retain jobs. The key, he writes, is to ensure that those credits go to California-based publishers rather than to out-of-state conglomerates. And though he doesn’t name names, he’s presumably referring to the hedge fund Alden Global Capital, with whom he competes in Santa Cruz, and Gannett.

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