For the past 16 years I’ve been reporting on the decline of local news and on efforts to offset it. But though it’s simple enough to spout anecdotes, it can be more challenging to come up with hard numbers, though some have tried.
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The latest attempt dropped last week: a comprehensive study by Rebuild Local News and Muck Rack, the latter a platform that connects journalists and public relations professionals. I’ve been looking over some of the findings this week, and what’s interesting is that it’s based entirely on data from millions of articles published during the first three months of this year. That means it’s not dependent on the vagaries of counting news outlets by hand, but it also means the researchers had to pile assumption upon assumption and then hope they got it right. I think they did for the most part.