The use and misuse of social media platforms — especially Twitter — continue to torment newsrooms. The latest news organization to have a mess on its hands is The Washington Post, which is no stranger to past Twitter controversies.
Let’s start at the end: political reporter David Weigel was suspended for a month without pay after retweeting a horrendously sexist joke for which he had already apologized. The joke — and yes, God Almighty, Weigel should have known better: “Every girl is bi. You just have to figure out if it’s polar or sexual.”
CNN media reporter Oliver Darcy has a good overview of the entire controversy, which included pointed criticism of Weigel by a fellow Post reporter, Felicia Sonmez (on Twitter, naturally) and criticism of Sonmez by reporter Jose Del Real, who was upset that Sonmez had unleashed the Twitter mob on Weigel.
Post executive editor Sally Buzbee weighed in on Sunday, writing an internal memo calling on Post journalists “to treat each other with respect and kindness both in the newsroom and online.” That might have been the end of it, but obviously Buzbee thought she needed to make a statement about what’s acceptable and what isn’t.
We are all tempted to push the envelope on Twitter to get attention, measured by like and retweets. But at this late date, you’d think a reporter for a respected news organization would have figured it out. We don’t always know where the lines are, but it was pretty obvious in this case.
Twitter has its uses in journalism — mainly to follow people and organizations who are useful for your beat. If you read 10 times more frequently than you post, you’re probably doing it right. I’d say that journalists ought to restrict their Twitter activities to posting links to their work and that of their news organization; sharing other work they think is worthwhile; and engaging in light banter, because we’re all human. But if light banter is what Weigel thought he was doing, maybe he needs to take a long, long break from Twitter.
Weigel, by the way, lost an earlier gig at the Post back in 2010 after it was revealed that he’d been disparaging conservatives on a private forum called Journolist. And Sonmez was suspended after she took to Twitter in the immediate aftermath of Kobe Bryant’s death to remind everyone of his past sexual assaults.
As they say: Never tweet.