The late media theorist James W. Carey has been an enormous influence on my thinking. His insight that news is as much a ritual aimed at reinforcing tribal loyalties as it is a communications medium helps explain why Donald Trump’s supporters are impervious to factual information about their hero. As Carey wrote:
If the archetypal case of communication under a transmission view is the extension of messages across geography for the purpose of control, the archetypal case under a ritual view is the sacred ceremony that draws persons together in fellowship and commonality…. We recognize, as with religious rituals, that news changes little and yet is intrinsically satisfying; it performs few functions yet is habitually consumed. Newspapers do not operate as a source of effects or functions but as dramatically satisfying, which is not to say pleasing, presentations of what the world at root is.
Recently I read an essay of Carey’s that I wasn’t familiar with. Titled “A Short History of Journalism for Journalists: A Proposal and Essay,” it is a paper he wrote in 2003 while he was a fellow at the Shorenstein Center on Media, Politics and Public Policy, part of the Harvard Kennedy School. These days, papers written by Shorenstein fellows are freely available online. Sadly, Carey’s is not, though I was able to download it with my academic credentials; it was published in 2007 by the Harvard International Journal of Press/Politics.
Much of Carey’s paper traces the symbiotic relationship between the rise of journalism and the emergence of urban life and a public sphere. Toward the end, though, this call to action emerges:
The origins of journalism are the same as the origins of republican or democratic forms of governance — no journalism, no democracy. But it is equally true that without democracy, there can be no journalism. When democracy falters, journalism falters, and when journalism goes awry, democracy goes awry. The fate of journalism, the nation-state, and the public sphere are intimately intertwined and cannot be easily separated. In the modern world, in an age of independent journalism, this is a controversial assumption, for it seems to commit journalists to the defense of something, to compromise their valued nonpartisanship. It claims that journalists can be independent or objective about everything but democracy, for to do so is to abandon the craft. About democratic institutions, about the way of life of democracy, journalists are not permitted to be indifferent, nonpartisan, or objective. It is their one compulsory passion, for it forms the ground condition of their practice. Without the institutions or spirit of democracy, journalists are reduced to propagandists or entertainers.
This calls to mind the work of New York University journalism professor Jay Rosen (himself a Carey devotee) and journalist Margaret Sullivan, both of whom have called repeatedly for the press to take on a pro-democratic, truth-telling role in the face of Trumpism’s open embrace of authoritarianism. It also shows why we need a recommitment to the original idea of objectivity — that is, a fair-minded pursuit of the truth, not the mindless both-sides-ism that has become its caricature.
We are at a critical moment. There is, of course, no shortage of truthful reporting about Trump’s many transgressions. But that reporting needs to be front and center, and not balanced with ridiculous stories about the House Republicans’ plans to impeach President Biden (without making any mention of the reality that there is no reason to do such a thing) or polls showing that the economy is doing far worse than it really is without any mention of the media’s role in shaping that perception.
Carey was right, and he was well ahead of his time. Journalists need to fight for democracy, because it is the one fundamental precondition on which journalism depends.
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Ezra Klein has some great book recommendations for understanding how social media, cable news and technology are rewiring our brains. Marshall McLuhan is nearly impenetrable, but Nicholas Carr’s “The Shallows” (2010) and Neil Postman’s “Amusing Ourselves to Death” (1985) will open your eyes.
To Klein’s list I would add two more: “Communication as Culture” (2008), a collection of essays by the media theorist James W. Carey, and “Magic and Loss: The Internet as Art” (2016), by Virginia Heffernan, which I reviewed for GBH News back in the day.
The crisis we are living through is, as Walter Lippmann would have said, a crisis of journalism.* Never before have we had such ready access to high-quality sources of news and information (at least at the national level; local journalism, sadly, is in freefall). At the same time, those sources have been under constant attack since Spiro Agnew’s “nattering nabobs of negativism” speech of 1969, culminating in President Trump’s denigration of journalists as “Enemies of the People” and their work product as “fake news.”
The frequently stated truism that the public has lost trust in the news media is misunderstood. In fact, we trust the media we use, but the explosion of opinionated sources of news has led to an ideological sorting-out that has harmed democracy and civic discourse. As the Pew Research Center found a few years ago, a majority of liberals trust NPR, PBS, and the New York Times, whereas conservatives put their faith in Fox News, Sean Hannity, and Rush Limbaugh. It hardly needs to be said that the so-called liberal sources of news are practicing actual journalism, however imperfectly, whereas the conservative sources serve up a toxic brew of falsehoods, propaganda, and conspiracy theories.
This polarized, choose-your-own-facts media environment is very different from the one proposed by Lippmann. A towering figure in 20th-century American journalism who was, among other things, a co-founder of The New Republic, Lippmann nearly a century ago reimagined newsgathering as a profession encompassing educational and ethical standards. Lippmann also conceived of the notion of objectivity, which, properly understood, refers to a “disinterested” pursuit of the truth. What matters, according to Lippmann, is a reporter’s independence: “Emphatically he ought not to be serving a cause, no matter how good.” Unfortunately, objectivity later came to be seen as balance without regard for the facts. As Bill Kovach and Tom Rosenstiel wrote in The Elements of Journalism, first published in 2001, “the concept of objectivity became so mangled it began to be used to describe the very problem it was conceived to correct.”
Lippmann laid out his vision in Liberty and the News (1920), a collection of essays in which he vividly described the rancid state of journalism in the early part of the 20th century as well as his prescription for making it better. No one is likely to improve on his description of journalism’s importance in a democratic society:
The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor, suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy. For the newspaper, is in all literalness the bible of democracy, the book out of which a people determine its conduct. It is the only serious book most people read. It is the only book they read every day. Now the power to determine each day what shall seem important and what shall be neglected is a power unlike any that has been exercised since the Pope lost his hold on the secular mind.
He added: “There can be no liberty for a community which lacks the information by which to detect lies.”
Lippmann’s main concern was public opinion and how it is produced, for it is what we think of events, rather than the events themselves, that forms the basis of politics and policy. He takes us through philosophers from John Milton to John Stuart Mill, who espoused various forms of toleration for opinions, and he acidly observes that their indulgence of toleration tended to be in direct proportion to the inoffensiveness of those opinions. In that view, ideas are fine as long as they pose no threat to the established order. Which is to say that ideas that truly matter are not fine at all.
A better basis for public opinion, Lippmann argued, is fact — and that’s where an improved, more substantive journalism comes in. Journalists trained to use authoritative sources of information, to make sense of the torrent of news and non-news being spewed in every direction, and to report truthfully and with the proper context are vital to self-government, he wrote.
Interestingly, Lippmann predicted that if the news media could not reform themselves, they faced the specter of government regulation. “There is everywhere,” he wrote, “an increasingly angry disillusionment about the press, a growing sense of being baffled and misled; and wise publishers will not pooh-pooh these omens.” Some things never change. Yet, at the time Lippmann was writing, the Supreme Court was about to embark on a series of rulings that had the effect of greatly expanding freedom of speech and of the press by erecting high barriers for prior restraint, allowing virtually all criticism of the government, and making it nearly impossible for public officials and public figures to win frivolous libel suits.
***
Around the time that Lippmann was writing, the news business began adopting professional standards, partly in response to his ideas, partly as a natural outgrowth of the increasing complexity and specialization of the industrial age. Codes of ethics were promulgated, the organization that became the Society of Professional Journalists was founded, and schools of journalism were established at many universities. This was elite journalism designed to lead public opinion — a prospect that met with Lippmann’s approval. He disparaged the typical newsroom as comprising men for whom “reporting is not a dignified profession” but was, rather, an “underpaid, insecure, anonymous form of drudgery, conducted on catch-as-catch-can principles.” He added:
How far can we go in turning newspaper enterprise from a haphazard trade into a disciplined profession? Quite far, I imagine, for it is altogether unthinkable that a society like ours should remain forever dependent upon untrained accidental witnesses.
In Liberty and the News, Lippmann balanced his fundamental elitism with his concern for the informational needs of the public. In his later writings, though, the balance tipped in favor of elitism at the expense of the public. As described by Jay Rosen in What Are Journalists For? (1999), Lippmann, starting with his best-known book, Public Opinion (1922), argued that the purpose of journalism was to mold opinion — to “manufacture consent” — for a public that lacked the time and the inclination to seek out the truth for itself. Public opinion, Lippmann wrote, was “an irrational force,” adding: “With the substance of the problem it can do nothing but meddle ignorantly or tyrannically.”
Speaking up in opposition to this pessimistic view, Rosen wrote, was the philosopher John Dewey, who answered Lippmann in his book The Public and Its Problems (1927). In Dewey’s view, the role of journalism was not to shut out public participation but, rather, to find ways for the public to participate, especially at the community level. “Democracy for Dewey,” according to Rosen, “meant not a system of government but a society organized around certain principles: that every individual has something to contribute, that people are capable of making their own decisions, that given the chance they can understand their predicament well enough to puzzle through it, that the world is knowable if we teach ourselves how study and discuss it.”
Today we can see the harmful effects of Lippmann-style elitism run amok. For one thing, “elite” has long since entered the vocabulary as a dirty word. Expertise itself is denigrated, and the so-called wisdom of the common people is held up as a virtuous alternative to decadent journalists and intellectuals who are allegedly out of touch with the concerns of everyday life. If we had followed Dewey instead of Lippmann, that alienation might not exist.
Here’s how the media scholar James W. Carey, in his essay “Reconceiving ‘Mass’ and ‘Media’” (reprinted in his Communication as Culture: Essays on Media and Society, 1989), summarized Dewey’s disagreement with Lippmann: “Public opinion is not formed when individuals possess correct representations of the environment [as Lippmann would have it], even if correct representations were possible. It is formed only in discussion, when it is made active in community life.” Imagine if journalism were a participatory process rather than a monologue driven from the top — the promise, still unfulfilled, of internet-based news. If we were in better touch with the public we ostensibly serve, it might be more apparent that the Washington Post is not the liberal equivalent of Fox News but, rather, is engaged in an entirely different sort of enterprise.
***
Lippmann lived a long and influential life. As David Halberstam wrote in The Powers That Be (1979), Lippmann urged Katharine Graham to consider hiring Ben Bradlee as executive editor of the Washington Post, a move that transformed the paper into a serious rival of the New York Times and helped bring down Richard Nixon’s presidency. As a syndicated columnist, Lippmann supported the Vietnam War and later turned against it once it became clear that the experts of whom he was so enamored had promoted a ruinous policy.
Despite Lippmann’s embrace of elitism, he remained convinced that the public needed reliable news. In 1971, when the New York Times and the Washington Post were under fire for publishing the Pentagon Papers, the government’s own secret history of the Vietnam War, Times columnist James Reston quoted at length from a speech his old friend had given eleven years earlier about the role of the press.
“If the country is to be governed with the consent of the governed,” Lippmann said, “then the governed must arrive at opinions about what their governors want them to consent to. … Here we correspondents perform an essential service. In some field of interest, we make it our business to find out what is going on under the surface and beyond the horizon. …
“In this we do what every sovereign citizen is supposed to do, but has not the time or the interest to do for himself. This is our job. It is no mean calling. We have a right to be proud of it, and to be glad that it is our work.”
Yet Lippmann could be withering about journalism that fell short of his standards. In 1920 he and Charles Merz published an in-depth analysis of how the New York Times had covered the Russian Revolution and its aftermath. They found that the Times had consistently skewed coverage in favor of what its editors wished would happen — that the Bolsheviks would continue Russia’s involvement in the war against Germany, and then, after the war, that the various White Army factions would defeat the Bolsheviks.
“In the large,” they wrote, “the news about Russia is a case of seeing not what was, but what men wished to see.” They added: “From the point of view of professional journalism the reporting of the Russian Revolution is nothing short of a disaster. On the essential questions the net effect was almost always misleading, and misleading news is worse than none at all.”
Lippmann would be dispirited to see that these flaws are still with us, and that they have played out to disastrous effect over and over again. That was especially true during the run-up to the war in Iraq, when most news organizations accepted at face value the George W. Bush administration’s claims that Saddam Hussein’s regime possessed weapons of mass destruction. You could also see it in coverage of the 2016 presidential campaign, when Hillary Clinton’s reliance on a private email server was held up as an example of wrongdoing equal to Donald Trump’s racism, his boasts of sexual assault, and his corrupt dealings with his family’s charitable foundation.
Ninety-nine years after the publication of Liberty and the News, journalists are better educated, have higher professional standards, and are more likely to adhere to basic ethical rules. Lippmann surely played an important role in those developments. Yet deference to power and false notions of objectivity continue to plague the press, leading to coverage that falls short of serving even that portion of the public that seeks journalism rather than propaganda. Lippmann’s hopes remain unfulfilled.
*About a week and a half after this essay was published, I was paging through Thomas E. Patterson’s Informing the News when I came across this quote from Liberty and the News: “In an exact sense the present crisis in Western democracy is a crisis in journalism.” I have revised my lead sentence to credit Lippmann. Obviously I had seen the sentence and it had stuck in my head, but not so completely that I had remembered where I got it. Not surprisingly, Lippmann put it far better than I could have.
Yelling louder about President Trump’s multitudinous lies isn’t going to change anything. Yet that’s what Washington Post media columnist Margaret Sullivan suggested last week when she wrote in frustration about the lack of public outrage over the 10,000 “false or misleading statements” Trump has made since his inauguration.
Sullivan argued that “to do their jobs, the news media can’t engage in business as usual,” and that they “have to bring some new tools and techniques — and maybe a new attitude — to the project.” Her suggestions were commonsensical: be more willing to label falsehoods as lies and stop using euphemisms, as The New York Times did on Twitter recently when it blandly described Trump’s ugly libel that doctors who are performing abortions are “executing babies” as “an inaccurate refrain.”
But the idea that a more aggressive attitude on the part of the press will persuade Trump supporters to embrace facts that they don’t already know is not just absurd — it misunderstands the role of the media and the limits of journalism.
Consider that, by a wide margin, the public already regards the president as dishonest. According to a Quinnipiac University poll conducted two months ago, 65 percent of those surveyed said that Trump was dishonest while just 30 percent said he was honest. In other words, the message that Trump lies is already being heard loud and clear.
Consider, too, the swamp of misinformation and disinformation that many of Trump’s supporters are mucking around in. A new NBC/Wall Street Journal poll, for instance, found that “fewer than 30 percent of Americans who get their news via broadcast TV, CNN or MSNBC believe Trump has been honest about the Russia probe, compared with 61 percent of Fox News viewers.”
The reality is that the media we choose is based in large measure on our tribal identity, and that identity is far more powerful than mere facts.
Currently I’m reading a collection of essays by the late media theorist James W. Carey. Carey’s writing tends to be difficult and obscure, but some of his ideas are as relevant today as they were when he wrote them in the 1980s and ’90s. Especially useful to this discussion is his argument that media serve two functions: “transmission” and “ritual.”
The transmission function of media is to inform. In Carey’s view, it’s much more complicated than that — it’s tied up in notions of power and the ever-accelerating speed of media (from the town crier to the printing press, from the telegraph to the internet), which enables them to encompass ever more people and territory. But its essence is clear enough, and it’s what we generally mean when we think about the media.
By contrast, the media’s ritual function serves to reinforce a sense of community and identity. “If the archetypal case of communication under a transmission view is the extension of messages across geography for the purpose of control, the archetypal case under a ritual view is the sacred ceremony that draws persons together in fellowship and commonality,” Carey writes. Later, he adds, “ We recognize, as with religious rituals, that news changes little and yet is intrinsically satisfying; it performs few functions yet is habitually consumed. Newspapers do not operate as a source of effects or functions but as dramatically satisfying, which is not to say pleasing, presentations of what the world at root is.”
The problem, which Carey does not address because his work was published before the rise of partisan media, is that we are no longer reinforcing our shared sense of community with a mainstream newspaper and a daily visit with Walter Cronkite. Rather, we are hanging out with fellow tribe members in our own separate mediaspheres.
Seen in this light, calling more attention to presidential lying not only is ineffective but has the effect of confirming for Trump supporters that the mainstream press is not to be trusted and is fundamentally opposed to their interests and beliefs. At the same time, those mainstream outlets are themselves benefiting from tribal loyalties, as the anti-Trump majority rallies around newspapers like The Washington Post and The New York Times. Yes, those outlets have reported factually, for the most part, on Trump’s many flaws, lies, and misdeeds. But they have done so in much greater quantity than would have been strictly necessary to transmit that information to the public.
Margaret Sullivan closed her call for more innovative approaches to reporting on Trump’s lying with this: “None of this, of course, will solve the problem. It’s unlikely to reverse the avalanche or slow the ever-increasing pace. But it may help an overwhelmed and numbed public find renewed reason to care.”
No, it won’t. Most of us are well aware that he’s lying, and some love him all the more for it. The function of news is to inform, of course. But it’s also to express and reinforce our common values. Sadly, hyperpolarization means that there no longer is one set of common values, but, rather, two, three, or more.
“Everybody is entitled to their own opinions, but not their own facts,” the late Daniel Patrick Moynihan famously said.
