A collaboration in NJ foretold the GOP’s gains; plus, Linda McMahon, and more on public radio

Stefanie Murray. Photo (cc) 2022 by Dan Kennedy.

A collaborative effort among local ethnic news outlets in New Jersey picked up signs of a shift to Republicans in advance of the Nov. 5 election at a time when it seemed unlikely that Black and Latino voters would abandon their traditionally strong support for Democrats.

The collaboration was overseen by the Center for Cooperative Media at Montclair State University. Some of the stories were published in NJ Spotlight News, a statewide nonprofit that combines in-depth digital reporting and a daily newscast on public television. Ellen Clegg and I reported on both the center and Spotlight in our book, “What Works in Community News.”

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The effort was highlighted recently by LION (Local Independent Online News) Publishers in its newsletter. Stefanie Murray, who directs the center, told Chris Krewson, LION’s executive director, that “a few of the stories came out to be focused on how a Trump presidency was quite appealing to different ethnic groups in the state.”

For instance, a story co-bylined by reporters for Spotlight and Atlantic City Focus, a Black news organization, reported on Black Republicans “who said the Democratic Party has focused too much on social programs and government intervention without empowering individuals to achieve success on their own.”

Another Spotlight collaboration, with New Jersey Hispano, found that some Latinos were voting for Donald Trump because of the brutally high cost of housing, with one Peruvian immigrant, Gloria Candioti, saying she had not been able to buy after renting the same place for 20 years.

“I have thought about buying a property, but I have not been able to yet,” she said. “There is a lot of demand now, interest rates have gone up, house prices have been higher.”

Murray said Spotlight’s executive director, John Mooney, was concerned that reporting showing a shift toward Trump and other Republicans would not be borne out on Election Day. In fact, “they were spot on,” she observed, as Trump lost to Kamala Harris in New Jersey by just five points after trailing by double digits in 2016 and 2020.

Of course, forecasting the outcome of presidential elections is not the role of local news. What happened in New Jersey matters because what ethnic media and Spotlight found stemmed directly from dogged reporting on the concerns of Black and Latino voters. It turned out that was worth more than a bushel full of poll results.

An early Linda McMahon sighting

Paul Bass, right, and Linda McMahon in New Haven in 2010. Photo (cc) 2010 by Dan Kennedy.

Way back in September 2010, I attended the fifth-anniversary party for the New Haven Independent, one of the original digital nonprofits. I wrote about the Independent in my 2013 book, “The Wired City,” and revisited it in “What Works in Community News.”

“It’s a powerful idea, which is that out-of-town corporations that could care less about us no longer own our news,” Independent founder Paul Bass told the crowd that night. “They no longer control our news. We the people control the news.”

The party was held in the offices of La Voz Hispana de Connecticut, the Spanish-language newspaper that is the Independent’s partner and landlord. Standing off to one side was Connecticut’s Republican Senate candidate in 2010 — Linda McMahon, the wife of professional wrestling mogul Vince McMahon and now Trump’s choice as secretary of education.

McMahon said very little. I was using a really crappy camera that night, but I did get one picture of her behind Bass that is sort of OK.

McMahon was handily defeated that November and then lost again two years later. Now, despite no obvious credentials, she will be joining the Cabinet, assuming she’s confirmed by the Senate.

More thoughts on public radio

Last week I flagged an article in Nieman Reports on the economic crisis facing public radio. In a response both to me and to Gabe Bullard, who wrote the Nieman story, Andrew Ramsammy argues that our prescription for reviving public radio — a renewed focus on local journalism — is not enough.

Ramsammy, the interim president of the Vermont College of Fine Arts, writes on LinkedIn:

The reality is this: it’s not about what’s delivering the news—it’s about who’s delivering it, and whether the audience connects with them. Public radio’s future depends on abandoning outdated models of institutional authority, embracing the personality-driven dynamics of today’s media landscape, and empowering the next generation of creators — not just as contributors, but as co-owners and collaborators in a shared vision of success. The days of legacy gatekeepers are over. It’s time to rethink everything.

Ramsammy’s essay is well worth reading in full.

The grim reaper comes for public radio. One possible solution? Doubling down on local journalism.

1946 photo by the Department of the Interior

Something has gone wrong with public radio. After years of standing as the shining exception to an otherwise shrinking news landscape, multiple stations over the past year have implemented budget cuts and lowered their ambitions.

Locally, both WBUR and GBH News have laid off employees (most of GBH’s cuts were in its local TV programs). Elsewhere, operations such as WAMU in Washington, WNYC in New York and Colorado Public Radio have all been hit by a rapidly changing economic environment.

Pulling it all together is Gabe Bullard, a veteran of public media who has written an in-depth story for Nieman Reports arguing that the problem with public radio is that, well, it’s on the radio. The internet destroyed the distribution channels for newspapers. Radio seemed immune. But now, COVID-induced changes in commuting patterns plus the rise of podcasts mean that dramatically fewer people are listening to “Morning Edition” and “All Things Considered” while they’re in the cars. Bullard writes:

When COVID restrictions lifted, many listeners continued commuting, but they did it less — two days a week instead of five, for example. Others had grown used to new routines built around podcasts, and many were driving cars that defaulted to Bluetooth connections instead of FM radio. By 2023, the number of people listening to radio had dropped 21 percent from 2018. In 2024, Edison Research found that listeners spent more time with their phones than with the radio, and more time with on-demand audio (podcasts, audiobooks, playlists, YouTube) than linear (streaming or broadcast radio).

I am atypical, but when you put enough atypical cases together they can add up to a trend. I used to be a heavy public radio listener, spending long hours driving back and forth to Boston. After we moved closer to the city in 2015, I started taking public transportation and spent my commutes reading news on my phone rather than listening to the radio. We no longer even have a radio at home, although I do listen to GBH and WBUR (as well as podcasts and books) on my phone — but not nearly as much as I did when I was stuck in my car.

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The upshot, Bullard writes, is that local stations and NPR have eliminated more than 400 jobs in the past two years, and sometimes they’ve gotten rid of digital ventures that seemed like the key to the future — such as WAMU’s decision to close down the DCist local website.

Fortunately, WAMU’s decision was something of an anomaly. Colorado Public Radio continues to operate Denverite, WHYY in Philadelphia still operates the mobile-first local website Billy Penn and Chicago Public Media’s acquisition of the Chicago Sun-Times has kept that city’s second daily newspaper alive. Which is a good thing, because, as Bullard argues, the key for public radio may be in offering more local journalism: “What stations can offer that’s different from podcasts is reporting from a listener’s own community.”

Not too many years ago, the economic outlook for public radio was so bright relative to newspapers that station operators were urged to look at their stations as though they were the No. 2 paper in their city — or, in some cases, the dominant news outlet. In 2023, Thomas Patterson, the Bradlee Professor of Government and the Press at Harvard University’s Kennedy School of Government, wrote an essay titled “Can Local Public Radio Help Fill the News Gap Created by the Decline of Local Newspapers?” His answer: Yes, although new funding sources would need to be identified. (I wrote a response to Patterson for our What Works site.)

Now public radio is fighting for its economic life, and the return of Donald Trump to the White House may make the situation even worse. So what is the way forward? Truly local coverage is a non-starter because of the need to appeal to a wide audience. But doubling down on regional news (which is really what Bullard and Patterson are talking about) is a possible way out of its dilemma.

With journalism at major metropolitan newspapers disappearing behind paywalls, public radio’s advantage is that it’s freely available to everyone. Of course, it’s also heavily dependent on donations from foundations and ordinary listeners, and you should support your local station if you’re able. But as Bullard argues, the days of flipping the switch to national programming from NPR and watching the money roll in are over.