Is there a media organization that’s fallen harder or faster in the Age of Trump II than CBS News? You might point to The Washington Post, but Jeff Bezos has thus far left its news coverage alone, contenting himself with taking a wrecking ball to the opinion section.
By contrast, CBS’s corporate overlords earlier this year settled a bogus lawsuit brought by Donald Trump against the network’s premier news program, “60 Minutes,” for $16 million in order to grease the skids for a sale to Skydance Media, headed by the Trump-friendly David Ellison.
And now comes the next act in this tragedy. According to a story first broken by Puck and since confirmed by other news outlets, Ellison is on the verge of acquiring The Free Press, a prominent right-leaning opinion outlet founded by Bari Weiss, the celebrity former New York Times opinion editor. The price tag could be somewhere between $100 million and $200 million. The idea is to bring Weiss inside the CBS tent and give her a major leadership role over CBS News.
What a revolting development. I’m not a regular reader of The Free Press, but its reputation is not so much right-wing as it is anti-anti-Trump. As CNN media reporter Brian Stelter wrote in July, when talk of a Weiss-Ellison alliance was starting to bubble up: “Earlier this year New York magazine described The Free Press as a media organ that ‘both wants to excoriate liberals but not fold fully into the MAGA wing.’”
Perhaps The Free Press’ most notorious piece was a takedown of NPR by one of the network’s former top editors, Uri Berliner. As I wrote at the time, Berliner’s screed was shot through with intellectual dishonesty, as he built his argument that NPR had fallen victim to liberal bias on a scaffolding of mischaracterizations and outright falsehoods. Look at its homepage this morning and you’ll see clickbait such as “How Zohran Mamdani Could Kill New York’s Schools,” “Is There a Dumber Housing Policy Than Rent Control?” and “The Democratic Socialists of America Don’t Know If They Should Condemn Murder.”
Media reporter Oliver Darcy on Wednesday wrote an excoriating takedown of the pending deal and the absurd notion that The Free Press is somehow worth $100 million or more, saying in part:
Ellison appears determined to replicate the John Malone playbook at CNN: nudge the newsroom into a posture more deferential to Trump, launder that shift as “balance,” and hope the MAGA crowd will suddenly reward him. But this formula is already tired and simply doesn’t work. Meddling at CNN, The Washington Post, and the Los Angeles Times has only destabilized those institutions. It chases away the core audience, while failing to win over the right-wing demographic, which has no interest in embracing legacy news brands no matter how many concessions are made. These audiences celebrate the destabilization of news institutions, not because they will ever turn to them for information, but because they despise them and want to see them burn to ash.
CBS News was never quite the “Tiffany network” of legend. Edward R. Murrow was gradually sidelined during the years after he publicly called out Red Scare-monger Joseph McCarthy. Dan Rather, still going strong at 93, was eased out as anchor of the “CBS Evening News” and producer Mary Mapes was fired after the short-lived “60 Minutes II” aired a report in 2004 about then-President George W. Bush’s sketchy service in the Air National Guard that was, admittedly, based in part on phony documents.
Never, though, has CBS News fallen as far as it has this year. Giving Bari Weiss some sort of oversight role may represent a new low, but I have a feeling that will soon be eclipsed by some other outrage. Walter Cronkite weeps.