Folks who work at finding solutions to the local news crisis are understandably frustrated at what a difficult, frustrating slog it can be. Earlier this week, Elizabeth Hansen Shapiro, the former executive director of the National Trust for Local News, gave Richard J. Tofel a preview of a report she’s written for Press Forward and said, “I think the challenges now are so systemic that the only way to do responsible, impactful funding going forward is to look at system solutions rather than newsroom-based ones.”
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I’m looking forward to reading Hansen Shapiro’s report. (She’s featured in our book, “What Works in Community News,” and has been on our podcast.) And yet there really is no substitute for solving this problem one community at a time. For all the talk you hear about scale, that’s really not the way to go unless you’re talking about obvious things like finding a common tech platform so that every local news publisher doesn’t have to reinvent the wheel — or, in this case, the content management system. In the early days of the hyperlocal news movement, a group of publishers got together and formed an organization called Authentically Local. Its spot-on message: “Local Doesn’t Scale.”
