By Dan Kennedy • The press, politics, technology, culture and other passions

Tag: Brian McGrory Page 6 of 12

Nonprofits will fund the Globe’s newest music critic

If newspapers are going to survive and thrive, then various types of nonprofit/for-profit partnerships will almost certainly be part of the mix.

At the extreme end is the Philadelphia Inquirer, which, along with its sister paper, the Daily News, and their joint website, Philly.com, were donated earlier this year to the nonprofit Philadelphia Foundation. The media properties still need to find a way to break even, but it does save them from the pressure of cutting their way to profits in order to satisfy a corporate owner.

image_galleryA more modest step was announced in today’s Boston Globe. Zoë Madonna, a young prize-winning critic, will be paid through a nonprofit grant to write about classical music for the next 10 months while Globe critic Jeremy Eichler is on leave at Harvard. The money will come from the Rubin Institute for Music Criticism, the San Francisco Conservatory of Music, and the Ann and Gordon Getty Foundation.

According to a press release from the Rubin Institute, which awarded her its 2014 prize in music criticism, the benefactors “will consider an ongoing strategy to support this endeavor on a national scale” once Madonna’s stint at the Globe has been completed. Globe editor Brian McGrory is quoted as saying:

We could not be more delighted to participate in this novel experiment with such worthy partners. We are excited about the benefit to our industry, to some of the great cultural institutions of Boston, and most especially to our readership, which will very much appreciate the proven talents of this young critic.

Four Globe personnel moves are aimed at bolstering digital

Katie Kingsbury. Photo via. Twitter.

Katie Kingsbury. Photo via Twitter.

Boston Globe editor Brian McGrory this afternoon announced some major moves, and all of them are aimed at bolstering the Globe‘s digital presence. The big news is that Katie Kingsbury will replace David Skok as managing editor for digital. Skok, who’s also vice president for digital, is heading back to his native Canada.

Kingsbury, as McGrory notes below, is a Pulitzer Prize-winning editorial writer and has more recently been editing the Ideas section. I think it’s significant that what she can bring to digital is seen as more urgent than her more traditional work as a writer and editor. Globe print subscribers might also remember that last winter, during the paper’s home-delivery fiasco, Kingsbury was a constant presence on Twitter, where she helped to solve problems and in a few cases delivered papers to customers’ doorsteps.

As always, these memos don’t just magically appear in my inbox. I depend on leaks—and leakers. That means you.

The text of McGrory’s email to the staff follows.

I’m delighted to announce some key personnel moves in the newsroom.

First, Katie Kingsbury will take the role of managing editor, digital.

You know we’re a great news organization when a transformative figure like David Skok can leave and we’re able to fill the void from our own midst with a Pulitzer Prize winning editor of uncommon intellect and unparalleled commitment. Katie is her own weather system, someone who isn’t only a learned digital journalist, but also an entirely natural one. Digital isn’t an added element with Katie; it’s what she does—and always has done. Look no further than her work on Ideas, and her role propelling opinion journalism to the forefront of bostonglobe.com. Linger, especially, on some of the projects she’s helped oversee, particularly our exquisite Make It Stop wraparound and digital presentation that owned the web for the better part of a week. That project would never have happened as it did without Katie driving it forward.

Katie is, at her core, a storyteller, though with a digital soul and spine. She’s spent the better part of her career as a reporter—with Metro in Boston, then with Time in Asia and New York. She arrived in our room in 2013, another smart Peter Canellos hire, as a freelance editorial writer. It took her, what, less that two years to pen that utterly extraordinary series on the plight of fast food workers that earned her the previously mentioned Pulitzer Prize for editorial writing in 2015. Katie became the Sunday op-ed editor in 2014, and then Ideas editor in 2015. There’s been nothing but unabashed success at every turn.

There’s also a book contract, and a whole lot more, making for a schedule that is virtually unimaginable, and yet it doesn’t seem to matter. Katie is a relentlessly cheerful presence, a world-class colleague who treasures ideas and creativity and seems to have been put on this earth to challenge the status quo.

Katie will start in her new role very soon, and by that I mean whenever she can work out a smooth transition from Ideas with Ellen [Clegg] and her successor.

Second, Jason Tuohey will become the deputy managing editor for audience engagement.

At one level, it’s accurate to say that Jason may be the steadiest human being on the planet, quietly driving bostonglobe.com forward for years such that it’s the single most successful aspect of our entire enterprise, up 20 percent in uniques year over year, topping the 70,000 paid subscriber mark earlier this month, an uncommonly accessible site that always seems to strike just the right note at just the right time.

But even that somehow sells Jason short, because he’s far more than steady. Behind that unflappable demeanor is a brilliant editor and beloved manager who knows the exact levers to push and pull with staff to keep the site humming with readers. There’s nobody in the industry I’ve looked to more for counsel on all things digital, and Jason is always dead on the mark.

In this new role, Jason will continue to have oversight of globe.com. In addition, he’ll be charged with connecting our journalism with the community and larger world in ways that we currently don’t do enough of. He will do outreach. He will also guide the room, with an appropriate emphasis on metrics, as to what works and what doesn’t—topics, tones, times of day, platforms, and so much more. Ideally, sooner rather than later, Jason will have his own team of audience development specialists, and will work with a larger team across the building.

Jason will start in his new role on October 17.

Third, Heather Hopp-Bruce will become design director. Heather is the outrageously talented designer of editorial and Ideas, constantly pushing industry boundaries with provocative sections fronts and projects that have earned her a stunning 11 SND [Society for News Design] awards in the past two years. Think of Heather as an activist designer, not only there at the inception of a piece or project, but immediately helping to shape it, probing and prodding it, and thinking across all platforms. Design, in her view, is a partner, something that comes through week after week, time and again, in her work in Ideas. Her sprawling intellect and boundless energy leads her in many directions. Surfing? She’s rabid, as well as talented. Marksmanship? A champion back in grade school—really. Heather swam across Boston Harbor a couple of years ago and still talks about all the little jelly fish that made it feel like pudding.

None of it got in the way of what has been an extraordinary career as a designer and writer, one that has brought Heather from Montana to San Francisco to Santa Cruz to Seattle, and then to Newsday. She was another brilliant Dan Zedek hire in 2010. She took some time away from journalism to work at a web design firm in Santa Cruz, though in her words, “I realized I could never be happy outside of a newsroom.”

Heather, too, checks off the box of world class colleague. She’ll start in her new role in early November.

Fourth, Lauren Shea has become a dedicated product manager for the newsroom, working hand in hand with our entire editorial team.

Lauren joined the Globe in June of 2014 and she has left an indelible mark on everything that you read and experience on Globe.com ever since. As the head of product for the Globe, Lauren was a driving force in modernizing the look and feel of our website, along with building out new digital advertising products and refining our meter to improve our efforts at more subscriptions. This was on top of her work launching Crux, BetaBoston, and Sports 2.0. Put another way: Lauren gets stuff done.

She now brings her talent solely into the storytelling realm. Along with elevating our special projects, Lauren will identify and build new products that allow us to tell everyday stories in new ways on all platforms. In her prior roles, including at Arnold Worldwide, Lauren has managed digital strategy, user experience/site architecture, visual design, end-to-end software development, and quality assurance testing. And yes, she’s a generous colleague beloved by everyone fortunate enough to work with her.

Again, the very fact that we have a roster like this ready to lead the newsroom ever more into the digital era is a tribute to us all.

Many thanks,

Brian

David Skok’s final day at the Globe will be this Friday

David Skok, the Boston Globe‘s managing editor and vice president for digital, will be leaving what he would probably prefer I not refer to as “the paper” this Friday. His departure was announced last July; though Friday will be his last day at the Globe‘s headquarters, he will continue to help editor Brian McGrory with the Globe‘s ongoing reinvention effort for a few more weeks. His farewell to the staff is below.

Hi all,

This Friday will be my last official day at the Boston Globe.

I have accepted a new position in my family’s hometown of Toronto that will begin in early November.

It has been the greatest privilege of my professional life to serve each and every one of you, our readers, the wider community, and of course, this wonderful institution.

You welcomed me with enthusiasm and open arms. From the hallway conversations, to the office visits, and the many meetings, you’ve always been infused with a curiosity that is the hallmark of any living, breathing newsroom.  For that, I say, thank you.

No one encapsulated this kindness better than my counterpart as managing editor, Chris Chinlund. From day one, Chris exhibited warmth, support, and respect for the new “digital guy.” I quickly came to understand that none of this was political, it’s just who she is: A graceful, brilliant editor, a generous mentor and friend, whom I will miss dearly.

Of course, I would never have been in this position had Brian [editor Brian McGrory] not plucked me from relative obscurity in Toronto. Watching and learning from Brian has been the thrill of my career. His passion and loyalty to this community and to all of you in this newsroom is an absolute joy to behold.

I only wish that you all could witness first-hand what I’ve been able to witness from the office next door to our editor. Brian’s courage, patience, tenacity, and most of all, his humanity, will continue to be an inspiration for me long after I’m gone from Morrissey Boulevard. I’ve never met anyone with better news judgment, a greater sense of fairness, humility and determination, than Brian. I count myself among the lucky ones to have worked alongside him, and we are all so lucky to have him in the corner office.

To all the others who I’ve had the pleasure of working with over the past three years, from the newsroom to the boardroom, the product team to the engineering team, thank you. A particular note of thanks to [BostonGlobe.com editor] Jason Tuohey, [product director] Lauren Shea, and [team leader/development manager] Joe George. Their leadership, dedication, and talent have made me look so good over the past few years, I’m forever grateful.

The last few months have been especially rewarding for me because I’ve gotten to sit at the helm of the reinvention project, watching, listening, and guiding, as this already talented, motivated, and sophisticated newsroom transforms itself into a newsroom of the future.  The reinvention project leaves me confident and assured that the Boston Globe newsroom has a tremendously bright future.

While I won’t be in the newsroom after Friday, Brian has asked me to remain involved in an advisory capacity on the reinvention project, through the week of October 14th.

I know that change can be hard and uncertainty can be difficult. All we can do is put one foot in front of the other until one day, we can look down from the top of the mountain and see how far we’ve come. This week, I get to do that, and the view is spectacular.

You have turned Globe.com into a powerhouse: Tripling readers and revenues all the while maintaining the fabric of this great journalism institution. Your journalism is vibrant, relevant, and interesting, on all platforms. Your reporting matters as much, if not more, than it ever has to the communities that you serve. You rightly put your readers and your users, first.

If I’ve managed to accomplish anything during my time here, it’s been to hopefully clear away the obstacles to your creativity. You get to paint a bright new future on that canvass.

It will be bittersweet to watch from afar, but I will, with enormous pride.

From the bottom of my heart, thank you. What an honor it has been

Please stay in touch

—David

Talk about this post on Facebook.

Brian McGrory updates staff on Globe restructuring

I’m on the road without my laptop. But my friends at WGBH News have posted a memo I received from a source earlier today in which Boston Globe editor Brian McGrory updated the staff on issues involving downsizing, possible layoffs, and a massive reinvention effort.

What we know about the sale of the Boston Globe’s HQ

Update: I was so excited to get a copy of Sheehan’s announcement in my inbox that I didn’t check to see whether the Globe had the story. They did. Here it is.

The Boston Globe has found a buyer for its headquarters at 135 Morrissey Blvd. The announcement was made in an email to the staff Friday night from Mike Sheehan, chief executive of Boston Globe Media Partners. (Thanks, source! You are a prince or princess among men or women.) Here’s Sheehan:

Just wanted you to know that BGMP has entered into an agreement to sell our headquarters at 135 Morrissey Boulevard. We have also entered into a confidentiality agreement with the buyer, so I can offer no details about the transaction at this time. This is just the beginning of the process; I’ll keep you updated as it proceeds.

Have a great weekend.

Mike

I tweeted out the news a little while ago, but it’s raised more questions than answers among people who don’t follow this stuff obsessively. So here’s a bit of background.

1. The Globe‘s editorial and business operations are moving downtown, into rented office space at 53 State St. The target date for the move is January 1, but I’m guessing that will prove to be ambitious.

2. The printing operations are moving to a new facility in Taunton.

3. This is a true fact:

https://twitter.com/bfs82466/status/754310813700222977

4. In 2013 John Henry bought the Globe, the Worcester Telegram & Gazette, and the Morrissey Boulevard headquarters from the New York Times Company for a total of $70 million. He later sold the T&G for an undisclosed amount that has been estimated at somewhere between $7 million and $19 million. In 2014, the Globe reported that the Morrissey Boulevard property might be worth somewhere between $50 million and $70 million. So it is likely that Henry will have ended up getting the Globe for free. On the other hand, he’s losing money—or, as Globe editor Brian McGrory put it recently in a memo announcing buyouts, “The Globe’s numbers aren’t as good as our words (or photos, videos, and graphics).”

5. As Sheehan wrote, the identity of the new owner of the Morrissey Boulevard property and his intentions are not being announced at this time. So here’s some speculation from me and some sharp observations from Bill Forry, editor of the Dorchester Reporter.

https://twitter.com/dankennedy_nu/status/754294897348341760

https://twitter.com/dankennedy_nu/status/754299131506659328

Linda Henry, wife of Globe owner, will oversee Boston.com

Linda Henry. Photo via Twitter.

Linda Henry. Photo via Twitter.

Well, that was fast. Just a day after Boston Globe editor Brian McGrory announced that chief digital guy David Skok would be leaving later this year, two people who will take over some of his duties have been named. One is a real eye-opener: Linda Pizzuti Henry, wife of Globe owner John Henry, who will oversee Boston.com.

The other is Anthony Bonfiglio, currently the executive director of engineering, who’ll be in charge of engineering, development, product, and design.

When I gave a “Rave” to Skok on Beat the Press Friday, host Emily Rooney asked me if Skok’s departure was related to Linda Henry’s elevation. My honest answer is that I have no idea. It’s something I would certainly like to find out.

It’s also not clear how hands-on Linda Henry intends to be. Eleanor Cleverly, the general manager of Boston.com, has gotten good reviews for stabilizing the site after a rocky transition from being the Globe‘s online home to its current incarnation as a free standalone service. And Cleverly will remain.

It’s way too early to assess what this will all mean, but I’ve heard from a number of insiders that Linda Henry is smart and generally a force for good. Still, it’s an unorthodox move.

The Globe still needs a journalist to replace Skok as managing editor for digital (he’s vice president for digital at Boston Globe Media Partners as well). But since Skok isn’t leaving right away, I suppose that can wait.

What follows is a memo from Mike Sheehan, chief executive of BGMP.

I want to let everyone know that Anthony Bonfiglio will now oversee digital operations, including engineering/development, product, and design across all of BGMP.

Anthony joined us two years ago from Visible Measures, where he was VP of Engineering. Since then, his impact has been immense. He oversaw the rollout of agile software development processes and best practices across the product and engineering teams. As a result, we’ve shortened time-to-market from weeks to multiple releases every week across all teams, creating a predictable and transparent development process. Anthony helped transition much of the business to WordPress and has overseen many of our digital redesigns. He was a key contributor in the launch of Stat.

On the business side, Anthony folded creative services developers into the overall engineering organization and greatly increased their productivity. He also successfully assumed management of our ad operations organization during a critical phase and has since transitioned it back to Advertising.

In short, Anthony has proven himself as a leader who can make a very complex organization faster, better, and more agile. He will continue to report to Wade Sendall.

Brian McGrory informed the newsroom yesterday that David Skok has decided to leave the Globe by the end of the year. Regarding David’s boston.com responsibilities, Eleanor Cleverly will continue day-to-day oversight and management of boston.com, but it will now report to Linda Henry in her current role as Managing Director.

I know I join everyone in wishing David Skok nothing but success and happiness in all his future endeavors and in expressing deep gratitude for all he’s done over the past three years. He has been a driving force in the success we’ve experienced on bostonglobe.com and, with Eleanor and her team, was key to stabilizing boston.com over the past six months. As he transitions out, the leadership of Anthony, Eleanor, and Linda will help us continue to be the region’s leading source of journalism that becomes more relevant and interesting by the hour.

Digital guy David Skok to leave the Boston Globe

David Skok. Photo via the Shorenstein Center on Media, Politics and Public Policy.

David Skok. Photo via the Shorenstein Center on Media, Politics and Public Policy.

Big news from the Boston Globe: chief digital guy David Skok is leaving later this year. I’m trying to do this on my phone. So, for now, the memo from editor Brian McGrory will have to suffice.

Friday update: Skok’s departure is especially significant given that the Globe is in the midst of a major reinvention effort as well as another round of downsizing. Skok is a huge part of solving a big problem for the Globe: although it has made strides in becoming a round-the-clock digital news organization, as McGrory notes below, most of its readers continue to view the print edition as the main event. That’s true at newspapers generally—even the Washington Post, perhaps the most digitally focused newspaper in the country.

No one is irreplaceable, but it’s not going to be easy for the Globe to find someone as knowledgeable and respected as Skok.

Here is the Nieman article co-authored by Clayton Christensen, Skok, and James Allworth that McGrory mentions below. And here is a talk Skok gave at Harvard’s Shorenstein Center in April 2015.

McGrory’s message to the newsroom follows.

When I journeyed to Toronto one summer day three years ago to meet David Skok, I brought with me no small number of demands. The Globe had a new and beautiful website, but we needed far more traffic to make it matter. The newsroom had many digital ambitions, but lacked someone to point us in the right directions. We could hear the music, but were slow to pick up the rhythm. Basically, we needed to find the most capable and disciplined digital journalist in the industry to guide us toward an entirely better place.

David’s work launching a confederation of news sites that spanned Canada was widely lauded, and his paper on disruption, co-authored with Clay Christensen during his Nieman fellowship, served as something of an instruction manual for many in the business. In a part of the industry filled with hucksters spouting jargon, it was immediately apparent to me over dinner that David stood far apart. He very much belonged at the Globe.

The rest has been nothing short of transformational. In the two-and-a-half years since David arrived on Morrissey Boulevard, globe.com readership and revenues have soared. Last year was a record year for traffic, and this year we’re already up by nearly 20 percent. We now have a fresher, bolder, more relevant, and increasingly provocative site filled with a heady mix of digital-first journalism that captures the moment and deeper enterprise presented in ways that are geared toward the web. Our social and video teams are producing visual and social journalism that rivals many digital native news sites. Most important of all, this entire room has arrived at an understanding of what it means to be a digital-first operation and why it’s vital to our future. It’s often easy to lose sight of how far we’ve come as we focus on how much work is left to do.

I’ve buried the lede here, certainly because the next line pains me so to write, but here goes: David has decided to leave the Globe. He’s seeking his next professional challenge, which he very much hopes will lead him back to Canada. I’ve asked him to continue to lend his insights to our vital reinvention initiative, and he has agreed. We’re both thinking of a departure around the end of the year, give or take.

David’s legacy here can be distilled rather easily. While self-proclaimed digital gurus are always chasing the newest new thing – More video! A landing page for newsletters! – David takes a distinctly different approach. He constantly and consistently preaches quality – quality story-telling, quality editing, quality decision-making. He wags his finger at anyone seduced by the siren song of page views – “Vanity metrics,” he calls them – and recites from memory what specific stories led to the most subscriptions. The reason behind this is very simple: David is a journalist first, a digital visionary second.

More recently, he has taken his managerial skills outside of the newsroom, imposing a rare sense of order in our digital efforts building-wide. He has had no problem whatsoever holding demanding department heads at bay because of precious resources, while holding his own team accountable for its time.

One other note that probably shouldn’t come this far in: David is a world-class colleague, smart, humane, funny in his own Canadian way, and a person of some of the highest integrity I’ve ever seen. Add to that the fact that he quite simply never lets up on himself.

There’s no need to say goodbye to David just yet; as I said, that won’t occur until later in the year. But David wanted to give me, and us, plenty of notice. The front office will make announcements imminently on who will take over the digital operations in other parts of the building, and I’ll begin putting together a plan for the newsroom. It could involve a specific person, a different structure, or some combination of the two. Please stay tuned.

Perhaps the greatest tribute to David’s work is the extraordinary digital team that he’s assembled over the past couple of years, so infused with authority and confidence that it will prosper long after he is gone. We are on the verge of even greater things, and that doesn’t change at all.

Brian

The Boston Globe is headed for another round of buyouts

The Boston Globe is once again downsizing its newsroom, according to an email sent to the staff from editor Brian McGrory earlier this morning and obtained by Media Nation.

We’ll have to see how this plays out. But one intriguing theme is the idea that this comes at what McGrory calls “an inflection point.” The newsroom and business operations will be moving downtown early next year, a new printing plant is coming online in Taunton, and the “reinvention effort” McGrory announced a few weeks ago will soon yield results.

The optimistic spin would seem to be that the Globe of the future will soon be in place, and that if everything works according to plan, there should be no further need for cuts. A pessimist might observe that the newspaper business continues to shrink. But let’s hope owner John Henry and company can overcome the prevailing trend.

McGrory’s email:

Hey all,

Yet again in the world’s worst-kept secret category, we plan to put another buyout on the table, probably by the end of this week. These things aren’t really meant to be a secret. They just take a while to come together, despite our vast experience with them.

There’s no complicated math involved. There’ll be two weeks for every year of service, with the package capped at a year’s pay. Everyone in the newsroom will get an offer. The company reserves the right, as with all prior buyouts, to reject anyone who puts in for it.

To the obvious question of why, as in, why again, why so soon after the prior buyout of last autumn, the answer is pretty straightforward: The Globe’s numbers aren’t as good as our words (or photos, videos, and graphics). So we need to take down costs across the company, an exercise that virtually all other news organizations in the nation, legacy and digital-only, are focused on right now. Other parts of this building are doing this as well.

This particular buyout is being offered as the Globe arrives at an inflection point, which is why I’m hopeful that it will work well for a portion of our room.

First, we’re moving downtown come January 1. While this is great for the organization, on a personal level, commutes will be different, rituals disrupted, and parking will no longer be free and easy. Second, we’re undertaking a reinvention initiative that will in all likelihood lead to a profoundly different approach to a good part of our work. Everybody in this room should be prepared for their jobs to change in ways that may be significant. Change is as exhausting as it is exhilarating, and some people have had enough. We respect that, and are offering this enticement now so we can all be prepared going forward. To be very clear here: This will be the last buyout before the move downtown.

For those who plan to stay, please know this: There are fascinating times ahead. We can curse the economic problems that have beset the entire industry, and guilty as charged: I’ve done more than enough of that myself. But at the same time, we can and should feel privileged to be part of any solutions. Between a new printing facility in Taunton that will produce papers far sharper than anything in our history, to new offices downtown that will put us in the flow of this city, to the surge in readership on bg.com, the success in digital subscriptions, and the consistently amazing journalism that you produce day after day in the face of ferocious industry forces, there’s not a newsroom in this nation better positioned to succeed than ours. None of it is easy. All of it is vital – and noble. We, meaning you, can do this. You already are.

I’ll be in the Winship Room today at 11, 2, and 6 to talk a bit more, take your questions, and hear what’s on your mind.

Brian

Tweeting the McGrory memo: How to reinvent the Globe

Everybody’s talking about Boston Globe editor Brian McGrory’s memo about an initiative to reinvent the newsroom. I’ve been tweeting up a storm. These ideas aren’t fully formed, but I thought I’d preserve them on Storify as a quick reaction. Click here to read.

We’re also having a great conversation about this on Facebook.

Globe editor McGrory: It’s time to rethink everything we do

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Brian McGrory. Photo (cc) by the Newton Free Library.

A copy of Boston Globe editor Brian McGrory’s latest newsroom memo just wafted through an open window here at Media Nation. And it’s a doozy—an invitation to rethink how the Globe newsroom does just about everything, from the way beats are structured, to how many days the paper should appear in print, to how best to use technology.

“To help shape the discussion,” McGrory writes, “consider this question: If a wealthy individual was to give us funding to launch a news organization designed to take on The Boston Globe, what would it look like?” Needless to say, the Globe itself is already owned by a wealthy individual—John Henry, a financier who is the principal owner of the Red Sox.

Last fall I asked McGrory if the redesigned, thinner Saturday print edition was a prelude to cutting back on the number of print days. At that time he said no, but added, “We’re constantly thinking and rethinking this stuff.” Many newspaper industry observers believe it’s inevitable that daily papers will eventually move to a weekend print edition—where most of the advertising appears—supplemented by digital the rest of the week.

The conversation is being facilitated by three outside consultants, Tom Rosenstiel and Jeff Sonderman of the American Press Institute and Marty Kaiser, the former editor of the Milwaukee Journal Sentinel.

So let’s get right to it:

Hey all,

It’s time to bring everyone up to date on a series of conversations I’ve initiated among senior editors over the past couple of months, conversations intended to lay the groundwork for a no-sacred-cows analysis of our newsroom and what the Globe should look like in the future. It’s also time to get the room fully involved in the process.

You know it as I know it: The Globe, like every other major legacy news organization, has faced what have proven to be irreversible revenue declines. The revenue funds our journalism. The declines have mandated significant cuts over the past dozen years.

There’s far too much good that goes on at this organization on a moment-by-moment basis to allow ourselves to be consumed by what’s wrong with the industry. But we can’t ignore hard realities, either, or simply wish them away. My own strong preference is to somehow shed the annual reduction exercise that seems increasingly inevitable here and everywhere. So I’ve asked senior editors to think about how we, at the very least, might get ahead of the declines, and in the best case, work to slow or even halt them. To help shape the discussion, consider this question: If a wealthy individual was to give us funding to launch a news organization designed to take on The Boston Globe, what would it look like?

There are important issues to raise and explore in what I’ll call a reinvention initiative: Do we have the right technology? Do we train staff in the right way? Should we remain in the current print format that we have now, same size, same sections? Do we have the right departments? Is our beat structure outdated? How can our work flows improve? Do we have too many of XX and not enough Ys? Should we publish seven days a week? Do print and digital relate in the right ways?

The questions could go on and on. They could become bolder still.

Easy answers, as you well know, are elusive. The good news is that we’ve got an absurdly smart, dedicated collection of journalists, many of the best in the nation, that has embraced profound and meaningful change over the years, always while maintaining our values. We’ve built two of the most successful websites in the industry, first boston.com, and now bostonglobe.com. The latter site is not only thriving, but growing rapidly, up more than 15 percent in uniques and page views this year over last, and leading the league in digital-only subscribers—the most important metric. We successfully overhauled key parts of the site last year. We’re about to launch a major sports redesign this spring, all while we confidently spread our wings with a broader array of stories and topics geared first to our web audience.

At the same time, we haven’t just maintained print, but enhanced it over the past few years, with a great new standalone business section through the week, a Sunday Arts section that showcases some of the best critics in the industry, Address, premium magazines, broadsheet feature sections. I’m missing things, I’m sure. We saw quite clearly in January just how much the physical paper means to an enormous swath of our readership.

The journalism, through it all, has been consistently exceptional. We drove the Olympics debate. We launched a national debate on concurrent surgery. We’ve been one of the smartest, freshest voices on the national political scene. We’ve chronicled poverty in rural Maine and economic segregation in greater Boston in deeply memorable ways. Day in, day out, we are one of the most thoughtful metropolitan news organizations in the land.

All of which is to say: We’re very good at change. We’re committed to high standards. We are well-positioned to go even further.

So I’ll frame the discussion one more way: Is it possible to build something bold rather than shrink what we have?

It’s perfectly reasonable to ask whether this reinvention initiative is an excuse for more cutting. The glib answer is that we don’t really need an excuse to cut. The revenue declines require it. The more involved answer is that even without declining revenue, we should still be exploring reinvention, given the massive advances in technology and massive changes in reader habits. And even without a reinvention initiative, we’d still have to cut. So the honest answer is that a reinvention would naturally take into account the realities of declining revenues.

I’ve sought some outside counsel to help facilitate the process, people who have thought long and hard about these issues and are deeply knowledgeable about what’s been tried at other news organizations and how it’s worked. Tom Rosenstiel and Jeff Sonderman, the executive director and deputy director respectively of the American Press Institute, plan to be in the newsroom on Friday—tomorrow—to meet in small groups with some staff. They’ll be joined by Marty Kaiser, the highly respected former editor of the Milwaukee Journal Sentinel, who has worked with Tom on these exact issues. After Tom, Jeff, and Marty get an initial sense of our newsroom, we’ll discuss a path forward and how they might help. The key is to create a process that involves as many people as possible, at all levels, tapping into the wealth of creativity that is this newsroom’s trademark.

This is a significant and important undertaking. It’s also an exciting one. We’re in a moment in this industry and at this organization that requires us to be bold (have I used that word enough yet?) and imaginative, always in our journalism, but also in determining how we best fulfill our civic responsibilities. There’s not the tiniest bit of doubt that we’re up to the challenge.

I’ll be reaching out to some of you about meeting with Tom, Jeff, and Marty tomorrow, and then I’ll report back soon in a series of Winship Room gatherings about the road ahead. We’re committed to a process in which everyone can effectively share their thoughts, ideas, and concerns. In the meantime, feel more than free to reach out to me directly.

Brian

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