My two cents’ worth on the “to comment or not to comment” debate, which Jay Fitzgerald captures here and here.
Glenn Reynolds once told me that he thought blog comments work best at medium-size sites. Too small, and comments are too rare to be worthwhile. Too big, and you get overwhelmed. Reynolds’ blog, InstaPundit, is ranked 14th by Technorati. Thus, if Reynolds turned comments on, it’s pretty much guaranteed that his site would be flooded with more posts than anyone could possibly read. Not much value there.
Take a look at David Corn’s site. Paging down the list this morning, I see 31 comments to one post, 109 to another, and 263 to another. Now, what good is that? When I go to Corn’s blog, I want to read what he has to say, not what’s rattling around in the brains of hundreds of other folks. There may be some wheat in there, but I can’t possibly take the time to sift through the chaff. More important, there could be some genuinely nutty, irresponsible comments. Is Corn supposed to screen them all?
Jay Rosen, who is as obsessive as he is smart, actually does take the time to sort through the comments in his PressThink blog. Once he’s posted an item, he’ll go back and write an “After Matter” roundup of reaction by other blogs and the best of his commenters. It’s got great value, but who, other than Rosen, has the time to do that? (I doubt Rosen has the time to do it, either. He just does it.)
Media Nation probably falls into the “medium size” category that Reynolds was referring to. I generally get somewhere between two or three comments or 15 to 25, depending on the topic. It’s not so tiny as to look foolish, but it’s also not so huge as to be useless. I’ve often been able to correct my posts thanks to smart commenters. Depending on how much time I have, I’ll post responses. Still, I find comments far from ideal. A few observations:
- I don’t like anonymous comments, and would turn them off if I could. I could restrict commenters to those willing to register with Blogger, but I don’t see much point to it, since people could still post anonymously.
- The late David Brudnoy taught me an unfortunate truth about talk radio: that the callers tend to be dumber than listeners who never call, making it a challenge for the host to keep matters elevated enough not to alienate the audience. Media Nation certainly gets its share of thoughtful, intelligent comments, and I appreciate those. But Brudnoy’s observation has obvious applicability to blogs, including this one.
- Commenters can commit libel, issue threats and engage in all manner of antisocial behavior, and it’s unclear how much responsibility I bear legally. I can delete comments, but I can’t always do it quickly. And if I delete one comment but fail to delete another, doesn’t that somehow make me liable for the one I let go? Maybe, maybe not. I’d just as soon not find out.
My bottom-line take on all this is that a blogger’s site is his or her own, and it has to be an individual decision whether to allow comments or not. I don’t think a lack of comments reflects on a blogger’s credibility in any way. After all, if you’ve got something to say, you can always start your own blog.