Globe Direct is no more.
And here is the email. Trigger warning: the term "right-size" appears. (Oops, sorry.) pic.twitter.com/g6BkJOzglX
— Dan Kennedy is on Threads (@dankennedy_nu) May 26, 2022
Twitter is celebrating.
Rejoice! Globe Direct was a scourge of urban living, just one level above rats. https://t.co/Cz5DmwxsE6
— Larry Yu (@laryu) May 27, 2022
Sometimes in a bleak world, a little ray of sunshine emerges.
— Paul Morgan (@SomervilleSnow) May 27, 2022
We used to get them on our doorsteps and they always went straight into the recycling bins. I never saw the appeal of a marketing channel that was 100% instant garbage, and which angered so many recipients.
— R. S. Y. Buchanan (@rsybuchanan) May 26, 2022
Adam Gaffin of Universal Hub, who’s been crusading against Globe Direct for years, posted this photo from a Cambridgeport resident in 2015.
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It always comes in the mail addressed to Resident. I never used the ads but I always check for my other mail and sometimes I would find important mail like bills.