In case you missed it, “Beat the Press” last Friday took on The Boston Globe’s twice-edited, thrice-published, once-deleted column by freelancer Luke O’Neil in which he initially wrote, “One of the biggest regrets in my life is not pissing in Bill Kristol’s salmon.” Also, interim editorial-page editor Shirley Leung spoke with “Boston Public Radio” and O’Neil gave an interview to WGBH News.

To me, the puzzle is how this ever got published in the first place. If that obvious lapse could have been avoided, not only would the Globe have spared itself quite a bit of embarrassment, but O’Neil wouldn’t have been hung out to dry on social media. O’Neil doesn’t exactly seem contrite, so maybe he thinks this has all been good for the brand.

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