The New York Times Magazine’s massive 20,000-word takeout on the Murdoch media empire is what you might call a conceptual scoop. There is little in the way of new information, although the sheer accumulation of insider details and tantalizing tidbits is fascinating in its own way. But the real accomplishment of “Planet Fox” is that it helps us understand the Murdoch project as a coherent whole in all of its cynical, transnational, intrafamilial awfulness.
What does that coherent whole look like? Essentially this: For decades, Rupert Murdoch has built his media conglomerate in order to enhance his political power for the sole benefit of himself and his children. His method is based on synergy — that is, his control of more and more media entities wouldn’t be possible unless government officials bestowed deregulatory favors upon him, and those favors become easier for him to extract as his ever-growing control of the media makes those officials fear the consequences of saying no. His support for political figures who’ll give him what he wants has helped fuel the rise of right-wing xenophobic populism in the United States, the United Kingdom, and Australia, all of which are suffering the consequences of the chaos that Murdoch unleashed.
There must be something in the air, as this is the third major Murdoch investigation to be published in recent weeks. Last month The New Yorker gave us Jane Mayer’s examination of the Fox-Trump mind meld, which I wrote about in an earlier column. More recently, The Intercept’s Peter Maass weighed in with a profile of Lachlan Murdoch, the heir apparent, and how he devolved from an idealistic Princeton student into one of the world’s most influential white nationalists. The Times’ contribution is to make an attempt at tying it all together.
The Times has gone all out to signal that “Planet Fox” is A Major Event. The reporters, Jonathan Mahler and Jim Rutenberg, are said to have interviewed 150 people on three continents. The story takes up most of the print magazine and has been tricked out with a vibrant digital presentation, a 14-minute video, and a “6 Takeaways” sidebar.
Will it matter? Eight years ago, it actually looked for one brief moment as if Murdoch’s world might come crashing down. The phone-hacking scandal perpetrated by his tabloids threatened his U.K. holdings and seemed like it might make the leap to the U.S. In the end, though, it fizzled, as Guardian reporter Nick Davies wrote in his book “Hack Attack.” The actual effect of “Planet Fox” is likely to be even more modest. You can be sure that Fox News’ marquee hosts, Sean Hannity, Tucker Carlson, and Laura Ingraham, will simply dismiss the whole thing as “fake news” — that is, if they mention it at all.
There is, by the way, a delightful anecdote about Hannity buried in the Times article. It seems that Hannity is too much of a toady even for President Trump’s tastes. Mahler and Rutenberg write: “Trump was also spending a lot of time on the phone with Hannity, who regularly called the president after his show. Trump had often found him to be too much of a supplicant for his purposes: He preferred his more combative interviews with Bill O’Reilly, which he felt better showcased his pugnaciousness, according to a former White House official. But Trump appreciated Hannity’s loyalty.” You can just imagine Hannity wincing as he reads those words.
The story of how Murdoch initially spurned Trump and then embraced him when it became clear that Trump was going to win the Republican presidential nomination is fascinating. That episode also traces the arc of Fox News’ transformation from a combative, conservative network at least occasionally tethered to the facts, as conceived by the late Republican operative Roger Ailes, into what it is today: a propaganda arm of the Trump administration that spews lies and conspiracy theories without regard for the public good.
Writing in The Conversation, Michael Socolow of the University of Maine argues that Murdoch’s influence has been exaggerated. Fox News’ 2.4 million prime-time viewers, Socolow observes, “means that 99.3 percent of Americans weren’t watching Fox News on any given night.” But surely the Fox effect is at least partly responsible for Trump’s enduring popularity with Republican base voters. And even if the Murdoch-controlled media are not quite as influential as they are often portrayed, it is well worth exploring the nexus of racism, corruption, and political machinations that define how the “rotten old bastard,” as the media critic Jack Shafer semi-affectionally calls Murdoch, does business.
One especially chilling detail in “Planet Fox” involves Murdoch’s seemingly endless quest to acquire Britain’s Sky network. It turns out that several of Fox’s rare acts of decency — getting rid of Bill O’Reilly over sexual-harassment accusations and ordering Hannity to stop peddling wild conspiracy theories over the death of former Democratic operative Seth Rich — were rooted solely in Murdoch’s need to impress British regulatory officials that he was sufficiently ethical to run Sky.
It gets worse. We learn that Murdoch may have used his influence to pass Brexit because, as he allegedly told one interviewer, “When I go into Downing Street, they do what I say; when I go to Brussels, they take no notice.” The Sun, a Murdoch-owned tabloid, was instrumental in the Brexit victory and all the tumult that has resulted. Regulatory actions taken by the Trump administration all went Murdoch’s way, as Jane Mayer reported in her New Yorker piece. We learn, too, that Murdoch’s son Lachlan took the family’s Australian cable station in a Fox-like right-wing direction, and that its relentless anti-Muslim rants may have been a factor in the recent massacre of 50 Muslim worshippers in Christchurch, New Zealand. Two high-profile Muslim employees, one in Australia and one in the U.S., quit — one of them in 2017, although he’s speaking out now.
“Planet Fox” is not perfect. There’s a minor error involving Murdoch’s ownership of the Boston Herald. I’d have liked to hear at least a theory as to why Murdoch has maintained The Wall Street Journal as one of our great newspapers. Mahler and Rutenberg also note without comment the rise of right-wing populism in Murdoch-free zones such as Hungary, Austria, and the Philippines. In fact, many observers believe Facebook, not Fox, is the force that’s driving much of the world toward intolerance and authoritarianism — yet the Zuckerborg receives not a mention. Still, the Times has produced a comprehensive and convincing account of the carnage wrought by Murdoch and his family.
Is there hope? Murdoch is 88, so it’s hardly ghoulish to observe that he will probably not live forever. Indeed, “Planet Fox” opens and closes with a description of how he nearly departed this vale of tears in early 2018. Unfortunately, it seems that Lachlan, the more insular and right-wing of his two sons, has gained ascendancy while James, more liberal and cosmopolitan, has been pushed out. As befits a patriarchal monarchy, Murdoch’s two daughters, Prudence and Elisabeth, don’t factor into any of this.
As the story ends, we see Rupert and Lachlan riding herd over a smaller company, shorn of its entertainment assets following the sale of 21st Century Fox to Disney, waging endless war on three continents. Nothing lasts forever, of course. But it appears that we still have a few chapters to slog through before the end of the Murdoch story at long last comes into view.