Former Boston Globe and Boston Phoenix media critic Mark Jurkowitz reviewed “The Return of the Moguls” for the Globe. And he’s weighed in with a thumb’s up, writing:
Exhaustively researched and authoritatively written, “The Return of the Moguls” gives readers a bird’s-eye view and an important understanding of the ongoing efforts — ambitious and in some cases, downright courageous — to reconstruct that business model while introducing us to some of the key people engaged in that enterprise.
Thanks to my old Boston Phoenix pal Sue O’Connell for having me on her NECN show, “The Take,” on Wednesday to talk about “The Return of the Moguls.” You can watch our conversation by clicking here or on the image above.
Philadelphia newsboy Michael McNelis, 8, was photographed by Lewis Hines in 1910.
Previously published at WGBHNews.org.
The news cycle on Tuesday began in the frenetic manner we’ve become accustomed to in the Age of Trump. No sooner had I finished my snowbound perusal of newspaper websites than the president took to Twitter and announced that Secretary of State Rex Tillerson was out. My phone began buzzing with breaking-news alerts. Twitter filled up with quick hits, some serious and some snarky, as to what it all meant. And, at least for a little while, our collective attention was diverted from Stormy Daniels, Kim Jong Un, Vladimir Putin, and the rest of the Trumpian mishegas that has preoccupied us for the past 14 months.
Many of us sense that we’ve become overwhelmed by the rush of news and that we don’t know what to do about it. The quantity if not the quality of news has been growing exponentially in the decades since we relied mainly on the morning newspapers and the evening newscasts. But we seem to have reached a tipping point with the endless obsession over Trump, especially on cable news and social media.
Which is why, I think, New York Times tech columnist Farhad Manjoo struck such a chord last week. Manjoo wrote that he had conducted an experiment: for almost two months, he had relied almost entirely on print for his news, unplugging from cable and from the constant stream of electronic updates that come our way. He put it this way:
Now I am not just less anxious and less addicted to the news, I am more widely informed (though there are some blind spots). And I’m embarrassed about how much free time I have — in two months, I managed to read half a dozen books, took up pottery and (I think) became a more attentive husband and father.
As Dan Mitchell found in the Columbia Journalism Review, Manjoo’s Twitter stream during his alleged digital exile remained as prolific as those of all but the most addicted (who, me?) users. So yes, there was a bit of Henry David Thoreau’s bringing his laundry to his mother’s house in Manjoo’s manifesto. But imperfect though Manjoo’s experiment may have been, it spoke deeply to the need to filter out all the flotsam and jetsam of our continuous news cycle so that we can concentrate on what’s really important. What better way to do that than to rely on a few trustworthy sources of information while trying to ignore everything else?
I’m not saying that we should seek to emulate Erik Hagerman, “The Man Who Knew Too Little,” who was the subject of a long profile in the Times over the weekend. As described by reporter Sam Dolnick, Hagerman, who lives in rural Ohio, has aggressively ignored the news — all news — since the 2016 election, to the point where he listens to white noise through headphones at his local coffee shop to make sure that no dispatches from the outside world penetrate his increasingly empty head.
Instead, to put it in New Age terms, we should seek to be conscious and mindful about our news-consumption habits. Washington Post media columnist Margaret Sullivan, reacting to Manjoo, stressed the importance of looking at the headlines of a newspaper’s front page, turning off breaking-news alerts at least occasionally, and taking hours-long breaks from social media. Most important, she wrote, “find two or three sources of serious news — a well-curated newsletter, an evening news broadcast, a top-of-the-hour briefing on public radio, or the news app of a respected newspaper — and make it a daily habit, preferably consumed at a regular time and then set aside.” She added: “The alternative is downright dangerous to your mental and emotional well-being.”
My own education in how to be a better news consumer began a couple of years ago when I read Nicholas Carr’s 2010 book “The Shallows.” Carr argues that digital technology has changed not just the way that we interact with text but that it has rewired our brains, favoring the rapid perusal of disjointed tidbits over long, sustained concentration. (And consider that Carr was writing before Facebook and Twitter were as ubiquitous as they are now.) In an essay for Nieman Reports, Carr issued a challenge to news organizations:
If serious journalism is going to survive as something more than a product for a small and shrinking elite, news organizations will need to do more than simply adapt to the Net. They’re going to have to be a counterweight to the Net. They’re going to have to find creative ways to encourage and reward readers for slowing down and engaging in deep, undistracted modes of reading and thinking. They’re going to have to teach people to pay attention again.
I’m not going back to print. It’s too expensive, and my miserable eyesight is better suited to reading on a screen with its own illumination than to dealing with tiny type under less than optimum lighting conditions. But ever since reading Carr, I try to remind myself to slow down, to engage with my preferred digital news sources as I would a print newspaper, scanning their home pages not just for news I’m looking for but for news I’m not looking for as well. Still, skimming and tweeting are behaviors that quickly become ingrained, and I have as hard a time breaking away as anyone.
Thus Farhad Manjoo’s column is a good reminder of what it means to be a responsible news consumer. He cites the food writer Michael Pollan’s famous advice— “Eat food. Not too much. Mostly plants.” — and repurposes it for our jittery relationship with digital media: “Get news. Not too quickly. Avoid social.”
And if you can get someone else to do your laundry for you, so much the better.
Important thread by David Roberts of Vox on how President Trump has exposed the right for what we knew in our hearts it was all along: an inchoate collection of grievances uninterested in policy or ideas. He’s also got some smart things to say about what’s wrong with The New York Times’ conservative columnists, who are monolithically anti-Trump. Start here:
https://twitter.com/drvox/status/972915124032888832
Roberts’ views are somewhat related to my recent WGBH News column on the irrelevance of the anti-Trump right, although I hold them in higher regard than he does.
Thursday evening’s reading at Annie’s Book Stop of Worcester has been postponed because of the impending storm. We plan to reschedule in May or June.
Photo (cc) 2008 by Dan Kennedy.
Previously published at WGBHNews.org.
There was a time not too many years ago when nearly every newspaper except The Wall Street Journal made its journalism freely available online. This was not entirely crazy. At the dawn of the commercial web, newspaper executives were optimistic that free news would prove lucrative thanks to multimedia advertising and the dramatically lower cost of digital distribution compared to print. As The New York Times naively put it in 1996 when announcing the debut of its website, “With its entry on the Web, The Times is hoping to become a primary information provider in the computer age and to cut costs for newsprint, delivery and labor.”
The limits of that strategy became apparent starting about 10 years ago. Because of its very ubiquity, digital advertising lost its value, bringing in pennies — at best — compared to print. Far worse, Google and Facebook, neither of which existed when newspaper websites first popped into existence, now scoop up more than 60 percent of digital ad revenues. In response, newspapers began charging for digital content. Today, the idea that reader revenue is the future has taken on the aura of received wisdom.
Yet there remain questions about how much news organizations can charge for their journalism as well as how many subscriptions a typical internet user is willing to pay for. Last week, Lucia Moses of Digiday explored the issue at some length. And though there have been some winners, with the Times and The Washington Post leading the way, they are likely to be outnumbered by the losers. Moses quoted Vivian Schiller, a former executive with the Times and NPR, who offered this pessimistic assessment:
A lot of people are going, “Reader revenue, it’s working for The New York Times, it’s working for specialty publications; that’s our path.” I’m afraid for most news publishers, it’s going to end in tears.
In 2013, I began working on my book “The Return of the Moguls,” which was published by ForeEdge this week. My original idea was that a new generation of wealthy newspaper owners — Amazon chief executive Jeff Bezos at the Post, financier (and Red Sox principal owner) John Henry at The Boston Globe, and entrepreneur Aaron Kushner at the Orange County Register — might figure out innovative ways of running newspapers and thus chart a path for the rest of their beleaguered industry. Over time, though, an additional plot line came into focus: all of them faced the challenge of how to move forward at the very moment when the old idea of free, web-based journalism was coming to an end.
Each of the three moguls approached the problem differently. Bezos, by far the most successful, repositioned what had been a large regional newspaper as a national digital news organization, going head to head with the Times. Bezos bundled the Post with Amazon and pursued a massive online audience with the goal of converting some small percentage of all that drive-by traffic into paying customers. Today, the Post reports more than one million paid digital subscribers and claims it has been profitable for the past two years.
Henry has pursued a number of different ideas at the Globe, some of which have worked out better than others. But Henry’s most elemental idea — that readers should pay for news — has also been his most successful. Despite charging the unusually high fee of $30 a month for digital subscriptions, the Globe is on track to pass the 100,000 mark during the first half of this year. If Globe executives can figure out how to double that, then the paper will be on its way to financial sustainability.
Meanwhile, the Globe’s print edition is being repositioned as a niche luxury product. As Don Seiffert of the Boston Business Journal reported Tuesday, the non-discounted price of home delivery is being raised to $25.90 a week. For that kind of money, Henry had better hope that the paper’s well-publicized printing and delivery woes are a thing of the past. The Globe’s digital and print fees are now both the highest of any general-interest newspaper, national or regional. It will be fascinating to see if Henry’s gamble pays off. (Update, March 9: In a comment posted to the Globe’s subscribers-only Facebook group, the Globe denied that it was contemplating a price hike of that magnitude: “There are no plans to raise our prices by 80% as reported by the BBJ.” Seiffert defends his reporting here.)
The third mogul, Kushner, is long gone, having stepped down in early 2015, several months before the Register slid into bankruptcy. Unfortunately for his newspaper, he had two main ideas, one good, one disastrous. The good: improve the print edition and make sure people were paying full rate for the paper’s journalism. A print-first approach certainly wasn’t forward-looking, but there’s no reason it couldn’t have worked for at least a few years. The problem was that Kushner added about 150 full-time journalists to his newsroom of 180 and then set about buying and launching additional newspapers in the hopes that advertising and circulation revenues would somehow magically materialize. Today the Register is owned by Digital First Media, the cost-slashing corporate chain that recently won the right to buy the Boston Herald.
Not everyone is pursuing paid digital. A few megasites like BuzzFeed and HuffPost have succeeded by attracting huge amounts of traffic while keeping the size of their staffs to a minimum. Craig Silverman, BuzzFeed’s media editor, shared Moses’ Digiday article on Twitter while adding his own warning:
In a year or two we'll see articles talking about how the pivot to subscriptions failed to pan out for some news orgs. But there is only so much subscription revenue available for news. It's a battle to capture it. https://t.co/1Gn00QXdbo
— Craig Silverman (@CraigSilverman) February 27, 2018
News organizations that rely on digital subscriptions must also compete with high-quality news sources, both national and local, that are free and are likely to remain that way — such as PBS, NPR, and their affiliates on television, radio and online.
Yet, for newspaper owners, there really isn’t much choice other than to ask readers to pay. The bright hopes that were expressed a quarter century ago have given way to realism. There is no one left to cover the costs of journalism except us. And if not enough of us are willing, then newspapers — still the most effective vehicle for holding government and other large institutions accountable — will continue to shrink and fade away.
My new book, “The Return of the Moguls,” will be released tomorrow, and the first two events will take place later this week. If you’re in the area, I hope you can join me.
On Thursday, I’ll be at Annie’s Book Stop of Worcester at 7 p.m. Bookstore owner Trisha Wooldridge and I recently had a conversation about the future of newspapers and how I went about doing my research and reporting. You can register for the event by clicking here.
On Saturday, I’ll be at the Falmouth Museums at 2 p.m. More information here.
More events are being added all the time. Just click here for the latest.
Barry Crimmins in “Call Me Lucky”
On Thursday came the sad news that the comedian and writer Barry Crimmins, who virtually invented Boston’s comedy scene, had died at the age of 64. Barry was a man of several careers. Among other things, he was an activist against child sexual abuse and a towering figure at The Boston Phoenix, which is how I got to know him.
Barry was one of the most thoroughly decent human beings I have ever met. We were all hoping that Bobcat Goldthwait’s 2015 documentary “Call Me Lucky” would relaunch his career. Unfortunately, it never really happened. Barry announced in January that he had terminal cancer. His wife, Helen Crimmins, is also ill.
Jim Sullivan writes about Barry’s legacy for The Artery at WBUR.org. At the time of its release I wrote about “Call Me Lucky” for WGBH News. Barry will be hugely missed. Wherever he is today, I hope he is given what he publicly asked for so many times: excommunication from the Catholic Church, whose leadership he detested for its role in covering up the crimes of pedophile priests.
Hey, hey whaddya say, excommunicate me today! @Pontifex
— Barry Crimmins (@crimmins) February 8, 2017
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