On Monday the Boston Herald ran a statement by Kevin Corrado, newly installed by Digital First Media as the paper’s publisher. Here’s what Corrado was quoted as saying:
I am thrilled to join the Boston Herald team. I share the commitment to delivering quality news and information to our readers, advertisers and our communities. I look forward to getting to know the staff and evaluating how we best can meet the needs and expectations of those we serve. I’m committed to producing content that our readers want, in both print and digital, providing them with the best news experience possible. Quality readership will provide for advertising solutions that get results for our advertisers.
Now where we have heard that before? Oh, right. In 2013 Corrado was named president and publisher of Digital First’s New England Newspapers Inc. And here’s what he was quoted saying at the time:
I am thrilled to join the Digital First Media team and to lead the New England operation. I share the commitment of delivering quality news and information to our readers, our advertisers and our communities and I look forward to getting to know these communities more and learning how we can continue to meet the needs and expectations of those we serve.
Can’t buy a thrill.