Is trust-based journalism the future? Jay Rosen thinks so.

Jay Rosen announced last week that he would be taking a role with The Correspondent, the American version of a Dutch news project that its founders hope to launch next year. Rosen, a New York University journalism professor and one of our most perceptive media observers, explained in an essay for the Nieman Journalism Lab that he was intrigued because The Correspondent has been “optimized for trust.” Among other things, the site will be free of advertising, and reporters will be required to engage in an ongoing conversation with their readers.

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