I’ve long been an admirer of Howard Owens’ real-names policy for online commenters. It’s one of the reasons I adopted it for Media Nation a couple of years ago. So I was intrigued when he tweeted this morning, “When you manage your comment community correctly, you can run a poll on gay marriage and have the convo remain civil.”
I clicked through to his community-news site, The Batavian, in rural western New York. As I write this, 1,501 people had responded to his survey question: “Do you support gay marriage?” About 45 percent said “yes” and 55 percent said “no.” And Owens was right: I couldn’t find a non-civil comment among them.
What I found was an engaged and engaging discussion (with a bit too much esoterica on states’ rights for my taste), with Owens himself making occasional contributions — an important part of keeping the online conversation on track. Given the volatile nature of the topic, I asked him if he pre-screened the comments or had deleted any after they were posted. His answer: no, and no. Impressive.
I’m not entirely opposed to allowing anonymous comments. At the New Haven Independent, for instance, editor and founder Paul Bass argues that teachers, police officers and other stakeholders wouldn’t dare express their thoughts if they had to reveal their identities. The Independent is often held up as a model of community engagement.
Yet the Independent runs off the rails from time to time, and earlier this year Bass had to tighten up his guidelines — including requiring real-name registration, though anonymous commenting is still allowed.
I can’t say it enough: News organizations have to find effective ways to engage with their users. Just because it isn’t easy doesn’t mean it’s not worth doing. (You may thank me later for the triple negative.)
One thought on “On gay marriage, real names and a real discussion”
Could well be the character of Owens’ audience.
As I recall my time in upstate NY, the people there tended not to be of the in-your-face type that is found in the great eastern megalopolis.
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