The media world is abuzz this morning over the merger of the Daily Beast and Newsweek, mainly because Tina Brown finds herself running a print magazine once again. I can’t get too excited. I never acquired the Beast habit, and I gave up on Newsweek years ago.
I will say that Brown’s announcement, in which she essentially awards Newsweek columns to Howard Kurtz and Peter Beinart, makes this move sound less than revolutionary, though I’ve got a lot of respect for Kurtz.
Brown’s a quirky, interesting editor, and maybe she can do something with Newsweek. But it won’t be Newsweek — that’s over.
Back in 1999, I wrote about Brown for the Boston Phoenix on the occasion of Talk magazine’s disastrous launch. What? You don’t remember Talk? Neither does anyone else.