Tina Brown takes over the Weekly Beast

Tina Brown (right) with Arianna Huffington.

The media world is abuzz this morning over the merger of the Daily Beast and Newsweek, mainly because Tina Brown finds herself running a print magazine once again. I can’t get too excited. I never acquired the Beast habit, and I gave up on Newsweek years ago.

I will say that Brown’s announcement, in which she essentially awards Newsweek columns to Howard Kurtz and Peter Beinart, makes this move sound less than revolutionary, though I’ve got a lot of respect for Kurtz.

Brown’s a quirky, interesting editor, and maybe she can do something with Newsweek. But it won’t be Newsweek — that’s over.

Back in 1999, I wrote about Brown for the Boston Phoenix on the occasion of Talk magazine’s disastrous launch. What? You don’t remember Talk? Neither does anyone else.

Photo via Wikimedia Commons.