Let me see if I’ve got this straight. According to the Boston Globe’s Chad Finn, ESPN’s ratings- and signal-challenged Boston radio station, WAMG (AM 890), will shut down just as ESPN’s Boston Web site is making its debut.
But sports-radio ratings leader WEEI (AM 850), locked in a war with new sports station WBZ-FM (98.5 FM), will start carrying some of ESPN’s programming. Then, a few months from now, WEEI will match ‘BZ’s far better signal by moving to the FM dial. That, in turn, will open the way for ESPN to start a new Boston station at AM 850.
So ESPN goes from being number two in a two-station battle to number three in a three-station battle. It will have a better signal than it does now, but it will still be pretty lousy. And it will continue to deal with the challenge of not having any local professional games to carry.
Wow. Doesn’t sound smart to me.
On “Beat the Press” yesterday, ironically, we talked about how smart the folks are at ESPN, which is marking its 30th anniversary.
Earlier: “Optimism amid the newspaper gloom.”