GateHouse Media is launching a free, 25,000-circulation daily on Cape Cod that will be published from late June through Labor Day weekend. As I’ve written before, newspapers need to embrace free, advertiser-supported specialty publications as a way of bolstering the bottom line.
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Yes, indeed. Give the paper away for free and possibly make money.The Boston Globe, too, might survive if it can go down on its price and cut costs including payroll – otherwise go broke and out of business. Win or lose, at least GateHouse is trying on the Cape – and no doubt an annoyance to Cape Cod Times.