The Boston Globe’s sports weekly, OT, might have had a chance if it had been given away at sporting events. A good-quality sports tabloid would have been attractive to advertisers if it could have actually been put into the hands of sports fans.
Instead, the Globe decided to charge 50 cents — a trivial amount, but it made distribution a hassle. (I think I’ve seen it once.) OT never attained lift-off, and, as David Scott reports, it’s now been canceled.
Success would have been difficult under any circumstances, but this was an opportunity lost. (Via Universal Hub.)