To be the second paper in the rather narrow market for people who want something free to look at during a 15-minute T ride was always going to be tough. Publisher Russel Pergament is blaming his Icelandic financiers, but if BostonNOW were making money, then no one would be pulling the plug.
When BostonNOW started out, it was supposed to be a state-of-the-art meld of print and Web, with readers setting up blogs that would be excerpted in the paper. That did happen, but it never really garnered much attention after the initial flurry of interest. Webcast news meetings stopped months ago, according to this.
Whoops — looks like the BostonNOW Web site just went down. Even before I could post.
Update: Whoops again. It’s back up. No telling for how long, though.