Media Nation reader D.H. passes along this depressing news — depressing, that is, for those of us who were/are fans of former CNN anchor Aaron Brown. It turns out that his boy wonder replacement, Anderson Cooper, hasn’t even managed to achieve Brown’s ratings, making Brown’s departure not just lamentable but wholly unnecessary. According to Variety:
Brown averaged 307,000 young [i.e., those between 25 and 54 years old] viewers a night last year. This April, Cooper averaged 198,000. In total viewers, Cooper averaged 710,000 compared to 907,000 for Brown last year.
Media Nation has a theory. Brown was successful in attracting nearly everyone who wanted to watch a relatively serious newscast at 10 p.m. — it’s just that there weren’t that many of them. Cooper is neither serious enough to hold onto Brown’s audience nor sleazy enough to cut into Greta Van Susteren’s numbers. Cooper’s a tweener, in other words.
No offense to Cooper, who seems like a good guy who wants to do well. Rather, this is all about CNN president Jonathan Klein, who clearly has no idea what he’s doing, and who nuked the best newscast on cable (admittedly akin to records involving left-handed rookie second basemen whose names begin with “M”) for what turns out to be no reason whatsoever.