New York Times Co. newspapers’ online ad revenues, including those for the New York Times, Boston Globe, and Sarasota Herald-Tribune, surged in February — up 23 percent from a year ago …
You can’t tell from this how well the Globe’s Boston.com site is doing. But this is additional confirmation that the online incarnation of the Globe is doing fine — or would be, if overall revenues were enough to offset the decline of the print edition.
And, of course, the Globe is not alone. Earlier this week, the New York Times reported that, at the San Jose Mercury News, revenue from help-wanted ads has plummeted over the past five years from $118 million annually to $18 million. Why buy an ad when there’s Craigslist?
The Craigslist effect probably isn’t quite as devastating at the Globe as it has been at the Mercury News. But no doubt it’s bad enough.