The Wall Street Journal exposes Facebook’s lies about content moderation

Comet Ping Pong. Photo (cc) 2016 by DOCLVHUGO.

What could shock us about Facebook at this point? That Mark Zuckerberg and Sheryl Sandberg are getting ready to shut it down and donate all of their wealth because of their anguish over how toxic the platform has become?

No, we all know there is no bottom to Facebook. So Jeff Horwitz’s investigative report in The Wall Street Journal on Monday — revealing the extent to which celebrities and politicians are allowed to break rules the rest of us must follow — was more confirmatory than revelatory.

That’s not to say it lacks value. Seeing it all laid out in internal company documents is pretty stunning, even if the information isn’t especially surprising.

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The story involves a program called XCheck, under which VIP users are given special treatment. Incredibly, there are 5.8 million people who fall into this category, so I guess you could say they’re not all that special. Horwitz explains: “Some users are ‘whitelisted’ — rendered immune from enforcement actions — while others are allowed to post rule-violating material pending Facebook employee reviews that often never come.”

And here’s the killer paragraph, quoting a 2019 internal review:

“We are not actually doing what we say we do publicly,” said the confidential review. It called the company’s actions “a breach of trust” and added: “Unlike the rest of our community, these people can violate our standards without any consequences.”

Among other things, the story reveals that Facebook has lied to the Oversight Board it set up to review its content-moderation decisions — news that should prompt the entire board to resign.

Perhaps the worst abuse documented by Horwitz involves the Brazilian soccer star Neymar:

After a woman accused Neymar of rape in 2019, he posted Facebook and Instagram videos defending himself — and showing viewers his WhatsApp correspondence with his accuser, which included her name and nude photos of her. He accused the woman of extorting him.

Facebook’s standard procedure for handling the posting of “nonconsensual intimate imagery” is simple: Delete it. But Neymar was protected by XCheck.

For more than a day, the system blocked Facebook’s moderators from removing the video. An internal review of the incident found that 56 million Facebook and Instagram users saw what Facebook described in a separate document as “revenge porn,” exposing the woman to what an employee referred to in the review as abuse from other users.

“This included the video being reposted more than 6,000 times, bullying and harassment about her character,” the review found.

As good a story as this is, there’s a weird instance of both-sides-ism near the top. Horwitz writes: “Whitelisted accounts shared inflammatory claims that Facebook’s fact checkers deemed false, including that vaccines are deadly, that Hillary Clinton had covered up ‘pedophile rings,’ and that then-President Donald Trump had called all refugees seeking asylum ‘animals,’ according to the documents.”

The pedophile claim, of course, is better known as Pizzagate, the ur-conspiracy theory promulgated by QAnon, which led to an infamous shooting incident at the Comet Ping Pong pizza restaurant in Washington in 2016. Trump, on the other hand, had this to say in 2018, according to USA Today: “We have people coming into the country or trying to come in, we’re stopping a lot of them, but we’re taking people out of the country. You wouldn’t believe how bad these people are. These aren’t people. These are animals.”

Apparently the claim about Trump was rated as false because he appeared to be referring specifically to gang members, not to “all” refugees. But that “all” is doing a lot of work.

The Journal series continues today with a look at how Instagram is having a damaging effect on the self-esteem of teenage girls — and that Facebook, which owns the service, knows about it and isn’t doing anything.