The ongoing shakeout in public media continues. The trade publication Current reported earlier this month that WNET, the nonprofit giant that controls public radio and television stations in New York City, Long Island and New Jersey, has eliminated 34 positions since December.
Among the operations affected is NJ Spotlight News, a hybrid operation comprising a website covering public policy and politics in New Jersey and a daily newscast that is broadcast on NJ PBS. Spotlight executive director John Mooney told me that the cuts resulted in “a couple layoffs” at his organization. Spotlight is also one of the projects that we profile in our book, “What Works in Community News,” and Current ran an excerpt in December.
Until very recently, public media had seemed largely insulated from the economic pressures that have affected other sectors of the news business, especially newspapers. In rapid succession, though, layoffs have hit a number of outlets, including Colorado Public Radio (also briefly profiled in “What Works”), WAMU in Washington and NPR itself. Boston’s two public broadcasters, WBUR and GBH, have also said they may have to reduce staff.
• E&P goes public (media). Current itself is about to get some competition. Editor & Publisher, a trade publication that covers the news business, announced this week that it is starting a vertical aimed at covering public media. E&P publisher Mike Blinder said in a press release:
We spent most of 2023 assessing the state of public media through editorial reporting and interviews with executives managing local public media operations across the U.S. We recognize that these key executives have been underserved in accessing essential information to continue building audience and revenue.
E&P’s venture, called Public Pulse, is free, whereas Current is paywalled. Current, though, has a reputation for being well-sourced and authoritative. We’re going to talk with Blinder about Public Pulse on the “What Works” podcast in an episode that should drop around the middle of next week.