Discovering Japan

This is a hoot. The Boston Herald announces that it’s offering Japanese-language pages on its Web site to appeal to Japanese baseball fans who want to follow Daisuke Matsuzaka and the Red Sox.

Readers on the Herald’s Web site can now click onto the Japanese flag icon associated with selected stories and view a Japanese translation of the story,” the paper says.

Here’s an example.

For years, the Boston Globe published Spanish-language stories the day after Pedro Martínez pitched at Fenway Park. Why this was done only after home games is still a mystery.

Anyway, the Herald’s move is very smart, leading me to wonder if the Globe, the Providence Journal and others — including the Red Sox themselves — will follow suit. (Via Romenesko.)