For USA Today Co., our largest newspaper chain, there is no bottom. Formerly known as Gannett, the publicly traded company is reviled in communities across the country for slashing its newsrooms. Now the chain is embarking on a venture that is sleazy even by its own low standards: a deal with Palantir, the infamous AI surveillance firm.
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As Frank Landymore wrote recently at Futurism:
The optics of partnering with Palantir — a company that provides military targeting software and wields a vast surveillance panopticon — are undeniably touchy. It’s worked hand in hand with ICE, secretly providing the agency a tool that scours citizen’s Medicaid and other government data to create a map of people it could potentially deport. It also supplies the Israeli military with an AI battlefield decision-making tool that can analyze enemy targets for elimination.
Now USAT’s employees are fighting back. Natalie Korach, reporting for the media-news site Status, notes that workers (sub. req.) at the company’s 31 unionized publications have signed a statement urging executives to “immediately end its partnership with the company,” citing Palantir’s work with the federal government. As Jon Schleuss, president of The NewsGuild-Communication Workers of America, told Korach, “It’s a company that is actively involved in highly sensitive matters that journalists are covering. Having that company now on the inside of the systems that the journalists use to then write about that company, I think is where the problem is.”
On top of that, Korach reports that USAT is embarking on yet another round of layoffs and buyouts.
From perusing the coverage, I’m not entirely sure exactly what Palantir will be doing for USAT. Korach writes that Schleuss says readers don’t want AI news content, but that doesn’t seem to be what this is about. Rather, chair and CEO Mike Reed told investors that Palantir will build an “intelligence layer” to “strengthen how we collect, connect and activate audience data to drive more effective and faster monetization across our platform,” according to an account in Nieman Lab.
Then again, as Darren Zullo reported for Boston.com last year, USAT is already using AI to generate stories. Because of course it is.
Update: USA Today Co. has responded to this post.
