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By Dan Kennedy • The press, politics, technology, culture and other passions

Tag: Michelle Micone

The Boston Globe names a new president and sets a paid circulation goal of 400,000

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On February 22, 2024

In Media

Boston Globe Media CEO Linda Henry just announced some pretty big news: chief operating officer and chief financial officer Dhiraj Nayar has been promoted to president; Henry herself will be less involved in the business side and more focused on “additional bandwidth to better support our world-class editors”; and she’s aiming for a “North Star” goal of 400,000 digital subscribers for the Globe, which would represent a considerable increase over its current level of about 250,000. Henry has also set a goal of 100,000 paid digital subscribers for Stat, which is Globe Media’s health and medicine publication.

The first thing that strikes me about the circulation goal is that Henry must be planning a significant expansion into parts of New England where the Globe isn’t especially visible. Currently the paper has digital editions focused on Rhode Island and New Hampshire, and has bolstered its coverage of Greater Boston as well. The second is that Henry, who has been fully in charge of the business side since 2020, is planning a significantly different role for herself. We’ll see how that plays out.

Here is the text of Henry’s email to the staff, provided to me a little while ago by a trusted newsroom source:

Hello everyone,

As CEO, my number one priority is to continue setting us up for long term success. Today, I’m excited to share changes that strengthen our leadership team for increased resilience and adaptability in our ever-evolving business landscape.

I am delighted to announce the elevation of Dhiraj Nayar to the role of President of Boston Globe Media.

Dhiraj joined the Globe in 2018 as CFO, bringing over 20 years of management consulting experience. In 2020, he also became COO and has demonstrated collaborative leadership and dedication to the company’s mission while supporting key areas of our business including printing, distribution, and operations. His strategic insight and ability to balance financial discipline while allowing for growth investments has played an instrumental role in shaping the success and stability of Boston Globe Media.

Before joining Boston Globe Media, Dhiraj worked as a management consultant, advising senior executives at media/information, financial, telecom and private equity companies. He led initiatives at multinationals such as Unilever, Wolters Kluwer, Telstra and American Express. His private equity work included initiatives with Francisco Partners and MacAndrews & Forbes among others. He was the managing director of Meritum Partners, a boutique management consultancy he founded, and was a partner at Opera Solutions (now ElectrifAi). He started his consulting career at A.T. Kearney (now Kearney), a global management consulting firm, after earning an M.B.A from Columbia Business School.

In his new role as President, Dhiraj will oversee our business functions, with a focus on setting us up for long term sustainability. He will continue leading finance and will work closely with me to set our organizational vision and strategy.

What changes for me?
I will continue to serve as CEO and will remain fully engaged in my work with all members of our Senior Leadership Team. With Dhiraj managing our business functions, I’m excited to have additional bandwidth to better support our world-class editors. I truly love working here. I am proud of the work that we do to serve our community and I am invested in remaining an active part of this organization for the rest of my career.

Why now?
After a transformative decade of growth and innovation at Boston Globe Media, the Senior Leadership Team and I have set North Star goals of 500K direct digital subscribers for Boston Globe Media, with 100K of those for STAT.  These targets underscore our commitment to the long term sustainability of this institution with a strong leadership team at the helm.

As CEO, I have been intentional in making sure our leadership team fosters a culture of innovation and maintains a steadfast dedication to our long term success. In the last four years alone, we have demonstrated remarkable resilience and innovation, navigating a global pandemic and expanding our reporting into critical areas. We have celebrated significant milestones: the Globe’s 150th anniversary and winning our 27th Pulitzer Prize. Our newsrooms have earned some of the most prestigious honors in journalism, including the Polk, Edward R. Murrow and Online Journalism Awards. We have been named Pulitzer Finalists every year. In addition, we are recognized for excellence in many areas of our work, including our digital products with top website design, our advertising solutions and our marketing campaigns. We were recently named among the top 100 most innovative places to work in the country. We have expanded our geographical footprint in Rhode Island and New Hampshire, we launched Boston Globe Today, we rebuilt and optimized Boston.com, and we have brought in fantastic new editors, Nancy Barnes and Jim Dao.  We are continuing to add to our newsroom teams, to invest in our journalism, and to improve our subscriber experience.

Additional Leadership Updates

    • Dan Krockmalnic will be assuming operational oversight of our printing and distribution operations. In this expanded role, Dan will work closely with Josh Russell, GM, Print Operations and his Taunton-based leadership team. He will continue leading the Legal and New Media teams as well as the company’s work on legislative and advocacy issues through his service on the board of the News Media Alliance and as Vice President of the Massachusetts Newspaper Publishers Association.
    • Rodrigo Tajonar will be assuming oversight of the building operations team led by Lauren Rich. He will continue to lead the human resource function.
    • Tom Brown has been promoted to SVP, Consumer Revenue. Tom has served as the strategic leader of our consumer revenue and subscription strategy and built a highly functioning and talented team that is well regarded throughout our industry. Tom also oversaw consumer marketing from 2018 – 2020 when he and his team pioneered a new acquisition approach with a long trial period that propelled significant subscriber growth and has been widely adopted throughout our industry. As a result, we are the clear leader among all major metro publishers in the number of digital subscribers and revenue from those subscriptions.
    • Michelle Micone has been promoted to SVP, Innovation & Strategic Initiatives. Michelle started our Innovation practice in 2020. Since then, she has grown Hack Day into Innovation Week and led the establishment of the Innovation Platform, which has increased our employee engagement around new idea generation and implementation, including the launch of the B-Side. Michelle will continue to lead Innovation and will partner with various leaders at BGM on Strategic Initiatives such as Globe Rhode Island, Globe New Hampshire, Tech Powers Players, AI, and more. Michelle and her team are currently leading the development of Games, scheduled to launch next month on com [BostonGlobe.com].

The changes announced today move us forward, keeping us focused on fulfilling our critical mission and positioning our organization for long term sustainability.

Please join me in congratulating Dhiraj, Dan, Tom, Michelle and Rodrigo. I look forward to connecting with you at our next Town Hall on Monday, March 4th.

Thanks all,
Linda Henry

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The Globe’s Rhode Island initiative may be expanded across New England

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On June 16, 2022

In Local News

The Boston Globe’s Rhode Island section could be a model for other verticals devoted to different regions in New England. That’s the main takeaway from this week’s edition of “E&P Reports,” a vodcast produced by the trade publication Editor & Publisher.

The vodcast, hosted by E&P publisher Mike Blinder, featured the Globe’s Rhode Island editor (and my “Beat the Press” crony), Lylah Alphonse; Rhode Island reporter Dan McGowan; and Michelle Micone, the Globe’s vice president for innovation and strategic initiatives.

It was Micone who talked about expanding the Globe’s coverage to other regions. She specifically mentioned New Hampshire, Maine and Vermont but not Connecticut, which was either inadvertent or, more likely, a nod to the Nutmeg State’s very different media and cultural environment. I mean, my God, they root for the Yankees down there.

Alphonse and McGowan were careful not to criticize The Providence Journal, but let’s face it — the Globe’s Rhode Island project was begun in response to Gannett’s evisceration of that once great paper. Blinder said that the Journal’s full-time staff is down to about 14. [Note: The actual number is about 30.] Alphonse told me that Globe Rhode Island now has eight full-time journalists. Of course, the folks who remain at the Journal are doing good work under trying conditions, and Alphonse and McGowan were smart to acknowledge that.

One statistic that really hit me was that McGowan’s daily newsletter, “Rhode Map,” is sent to 80,000 recipients each morning, with an open rate of about 30%. By contrast, the Journal’s combined paid print and digital circulation on weekdays, according to data the paper filed with the Alliance for Audited Media, is a little under 31,000. (About 24,000 of that is print, showing that Gannett’s push on digital subscriptions has a long way to go.)

I also want to highlight the news that staff reporter Alexa Gagosz, one of our great master’s degree alums at Northeastern, is heading up expanded food and dining coverage in Rhode Island, including a weekly newsletter.

Now, to get back to possible expansion in other regions: Rhode Island was an opportunity that may not be entirely replicable elsewhere, thanks not only to the ProJo’s shrinkage but to the state’s unique identity. The state has a range of media options, including good-quality public radio, television newscasts and independent community news outlets. But the ProJo’s decline gave the Globe a chance to slide in and quickly establish itself as one of the players.

Where else does opportunity that exist? Worcester and Central Massachusetts strike me as in serious need of more journalism. The Globe memorably walked away from the region when then-new owner John Henry sold the Telegram & Gazette to a Florida-based chain after leading the staff to believe he was committed to selling to local interests. Soon enough, the T&G became part of Gannett, and it was subjected to the same devastating cuts that the chain has imposed throughout the country. The T&G carried on but is currently in flux, having lost its respected executive editor, Dave Nordman, to Northeastern, where he’s heading up the internal news operation. Could the Henrys return to Worcester? I’ve heard that might be within the range of possibilities.

But where else? New Hampshire and Maine both have good-quality independent newspapers, though New Hampshire’s two leading papers — the Union Leader and the Concord Monitor — have shrunk quite a bit. Vermont is unique, dominated by one of the most respected nonprofit news organizations in the country, VTDigger.

Then there’s the distribution model, which, if they were asking me (they’re not), is too reliant on print. Quite a bit of the Globe’s Rhode Island coverage appears in the Globe’s print edition. But rather than take on the cost of trucking more papers to Rhode Island, why not use digital to expand your reach and drive more digital subscriptions? What the Globe is doing with Rhode Island and print simply wouldn’t work if the paper established bureaus in Central Massachusetts, New Hampshire, Maine and Vermont.

The Globe is one of the few major metropolitan dailies in the country that is growing. What it’s doing in Rhode Island is impressive, and I’d love to see it happen elsewhere.

Correction: After this item was published, I learned that the Journal’s full-time newsroom staff is actually around 30 people, supplemented by freelancers.

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