A network of more than 1,200 websites better known for publishing so-called pink slime designed to look like legitimate local news is now branching out.
Kirk Carapezza reports for GBH News that Metric Media is flooding public colleges and universities in Massachusetts with public-records requests in order to find what its founder, Brian Timpone, calls “anti-American” classroom materials. The company is also seeking to learn the number of Chinese nationals enrolled as students at those institutions.
“There’s great public interest in what public universities are teaching students,” Timpone told Carapezza. “We want to see what they’re teaching and why.” Among the institutions that Metric Media has targeted are Salem State University, UMass Boston and Bridgewater State University.
I was one of the people who Kirk interviewed, and as I told him, I was surprised to see Metric Media taking such a pro-active role. Timpone’s various media ventures over the years have been involved in passive, money-making operations such as publishing alleged local news produced by distant employees, some in the Philippines, as the public radio program “This American Life” reported way back in 2012.
In recent years, Metric Media pink-slime sites such as North Boston News (a travel tip for those of you who aren’t from around here: North Boston is not a place that actually exists) have been publishing weirdly irrelevant slop, perhaps produced by AI. If you look right now, for instance, North Boston News features repetitive pseudo-stories on school test scores, high school sports and gas prices.
In 2021, the Columbia Journalism Review published the results of an investigation that showed Metric Media has ties to a variety of right-wing interests.
The public-records law in Massachusetts is notoriously weak, yet teaching materials such as syllabuses and reading lists at public institutions are arguably covered by it. Since I teach at Northeastern University, a private institution, it’s not something I have to be concerned about. On the face of it, I’m not sure why the two should be treated differently.
In any case, it will be interesting to see what Metric Media does with this material. And by “interesting,” I don’t mean to suggest that it will be anything good.