In a Pennsylvania county, fear and rumor-mongering replace reliable local news

The information gap here in Medford is not much different when compared to the situation in hundreds, if not thousands, of communities across the country. Despite having a population of nearly 60,000 and five reasonably healthy business districts, our Gannett weekly has not had a single full-time staff reporter since the fall of 2019.

So we do what people do everywhere — we rely on a few Facebook groups, Nextdoor and Patch. Of course, there is no substitute for a news source that does the unglamorous work of sitting through governmental meetings (which the weekly does on a piecemeal basis), following neighborhood issues, and keeping tabs on the local police. A lot of times we simply ask questions. Why was a helicopter hovering over the Mystic Lakes? When will everyone be allowed back in the school buildings?

Earlier this week, Brandy Zadrozny wrote a lengthy feature for NBC News about what’s happened in Beaver County, Pennsylvania, where Gannett and its predecessor company, GateHouse Media, have decimated the The Times of Beaver County since acquiring it from local ownership in 2017.

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In particular, residents have turned to a Facebook group called The News Alerts of Beaver County, an occasionally useful forum with 43,000 members that all too often devolves into a cesspool of false rumors about murders, human trafficking and child molesters. Zadrozny writes:

The News Alerts of Beaver County isn’t home base for a gun-wielding militia, and it isn’t a QAnon fever swamp. In fact, the group’s focus on timely and relevant information for a small real-world community is probably the kind that Chief Executive Mark Zuckerberg envisioned when he pivoted his company toward communities in 2017.

And yet, the kind of misinformation that’s traded in The News Alerts of Beaver County and thousands of other groups just like it poses a unique danger. It’s subtler and in some ways more insidious, because it’s more likely to be trusted. The misinformation — shared in good faith by neighbors, sandwiched between legitimate local happenings and overseen by a community member with no training but good intentions — is still capable of tearing a community apart.

Zadrozny also quotes Jennifer Grygiel, a communications professor at Syracuse University, who tells her: “In a system with inadequate legitimate local news, they may only be able to get information by posting gossip and having the police correct it. One could argue this is what society will look like if we keep going down this road with less journalism and more police and government social media.”

The area does have an independent website, BeaverCountian.com, which took note of the NBC News story and has won a number of awards for its journalism. But it only posts once every couple of days or so, which isn’t enough for  county with nearly 164,000 people. Something more comprehensive is needed.

What’s at stake is our civic live and our ability to function in a democracy. This is why the fight to save local news is so important.