I don’t necessarily feel obliged to chronicle every rung that The Washington Post hits on the way down to wherever it ultimately lands. But there were three developments this week that I thought were worth taking note of as we ponder owner Jeff Bezos’ strange, dispiriting journey into MAGA-land.
1. Another resignation. Ruth Marcus resigned from the opinion section following publisher Will Lewis’ cancellation of a column she wrote criticizing Bezos’ edict that the section will henceforth be devoted to “personal liberties and free markets.”
Marcus, a moderate who is a former deputy editor of the section, is a lifer, unflashy and unpretentious. In a way, for such a core member of the Post to decide she’d had enough is even more disturbing than it is to lose someone with more of a following who can easily slide over to The New York Times, The Atlantic or Substack.
Writing in The New Yorker, she confirms something I suspected — that she’d already pretty much decided to resign and wrote her column with an eye toward leaving in a blaze of glory. She includes the text of the column, and, as she notes, it is mild and restrained. She knew it would likely be killed, but she says she wrote it with an eye toward having it appear in the Post.
She also tells us that Bezos, despite compiling a stellar record of strength and independence from the time he bought the Post until a little more than a year ago, nevertheless gave off some warning signals along the way. Even as he was publicly standing up to Donald Trump during Trump’s first term, he was also pushing the opinion section to find a few good things to say about him. Not a big deal at the time, but ominous in retrospect.
“I wish we could return to the newspaper of a not so distant past,” Marcus writes. “But that is not to be, and here is the unavoidable truth: The Washington Post I joined, the one I came to love, is not The Washington Post I left.”
2. Titanic, deck chairs, etc. Even as Bezos transforms the Post into a laughingstock (not the news section, I should point out, though few readers draw that distinction), Lewis and executive editor Matt Murray continue to make plans that they hope will connect with readers more effectively than the current product. I wish I could think of a more original metaphor than rearranging the deck chairs of the Titanic, but that’s what comes to mind.
Axios media reporter Sara Fischer writes that the paper will divide its national desk in two. One part of it will focus on non-political national reporting, and the other will be devoted exclusively to politics and government. The Post has struggled for years to appeal to readers whose primary interest is something other than politics, and that has a lot to do with its circulation slide and mounting losses following Joe Biden’s victory in 2020.
By contrast, the Times continues to grow and prosper, largely on the strength of its lifestyle brands. The Post is stuck not just with a politics-centric audience, but with an audience that it’s alienated through Bezos’ high-handed moves, starting with his cancellation of a Kamala Harris endorsement just before the election.
“I want to make sure there are a few areas that are equally staffed and strong to make sure we’re always putting a strong foot forward and that we’re not just the politics paper, even though that’s important to who we are,” Murray told Fischer.
Frankly, I doubt it will work. What might work is an idea that Lewis floated some months back to publish local newsletters for an extra subscription fee that would serve the chronically undercovered metro Washington area. But now you have to wonder how well that would be received with The Washington Post brand on it.
3. Uncomfortable praise. Bezos must have been so proud Tuesday when White House press secretary Karoline Leavitt went out of her way to praise the Post.
“It appears that the mainstream media, including the Post, is finally learning that having disdain for more than half of the country who supports this president does not help you sell newspapers,” Leavitt was quoted as saying. “It’s not a very good business model.”
As media reporter Oliver Darcy noted, it’s not likely that Leavitt had the newsroom restructing in mind. “Instead,” he wrote, “one imagines she was probably applauding Bezos’ push to shift the opinion section to the right.”
Yes, one imagines. What an embarrassment.
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“More than half of the country.”
My $.02 aligns with you, Dan. The NYT’s powerhouse Games and Cooking brands are hard to replicate (even Apple News is trying on the culinary front). They–not non-political National stories–often provide the lure to many readers who THEN explore the news.