How Scott Brodbeck built Local News Now in the DC suburbs into a for-profit powerhouse

Scott Brodbeck

On the latest “What Works” podcast, Ellen Clegg and I talk with Scott Brodbeck, founder and CEO of Local News Now.

Many of the news entrepreneurs on our podcast lead nonprofits. Local News Now is a for-profit. Scott owns and operates local news websites in three big Northern Virginia suburbs: Arlington, Alexandria and Fairfax County. He also provides technical and back-office support to three other news outlets.

I’ve got a Quick Take about a corporate newspaper owner that is making a big bet on growth at a major metropolitan newspaper. In Georgia, Cox Enterprises is making a $150 million bet that it can transform The Atlanta Journal-Constitution. If Cox is successful, it might serve as a model for other corporate newspaper owners.

Ellen has a Quick Take about a piece in the New Yorker by a writer named Nathan Heller. At first glance, it doesn’t seem to relate to local news. In fact, the title is pretty wonky: “The Republican Victory and the Ambience of Information.” But Heller has some smart observations about how information travels in a viral age.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.


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