When Kate Maxwell and Adrian Fernandez Baumann launched The Mendocino Voice in 2016, they were hoping to bring some in-depth journalism to a county that was undercovered due to deep cuts at newspapers owned by the hedge fund Alden Global Capital. Indeed, both Maxwell and Baumann had left jobs at Alden papers before launching the Voice.
And yes, they were able to do some enterprising reporting. But they also found that they had to devote a considerable amount of attention to Northern California’s increasingly weird weather. When I visited in March 2020, they were keeping an eye on a wildfire that Baumann told me had sprung up five months before what was typically wildfire season because of the unusually dry conditions.
Well, now the Voice and other news outlets in Mendo County are keeping tabs on an atmospheric river that has dumped heavy rain on the region and that threatens to create yet another weather-related crisis. (Ellen Clegg and I wrote about the Voice in our book, “What Works in Community News.” Maxwell and Baumann have moved on, and this past June the nominally for-profit site was acquired by the nonprofit Bay City News Foundation.)
The Voice this morning is dominated by stories about flooding. The lead article reports that sand for sandbags is available for residents and businesses seeking to protect their property from rising waters. “Residents and businesses must bring their own bags and shovels, unless noted otherwise,” reporter Sarah Stierch writes.
Below that is a brief story about power being restored along the coast, and that’s followed by a lengthier update headlined “Storm expected to bring ‘life-threatening’ floods to Mendocino County.” All those stories, by the way, were written by Stierch, which shows how hard folks at hyperlocal news projects have to work.
The Voice is not the only independent news organization in Mendo County. MendoFever, started in 2020 by a local resident named Matt LaFever, leads with a story published on Wednesday headlined “First atmospheric river of the season set to soak Mendocino County.” The article offers some nuts-and-bolts guidance on how residents should prepare. Public radio station KZYX offers an in-depth story by Emily Cox and updates on road conditions and power outages.
Finally, Alden’s Ukiah Daily Journal leads with — yes — the ongoing count in the presidential election. The most recent story listed under “Latest Headlines” is a five-day-old article about an art exhibit. Scroll down, though, and you’ll find a story published Wednesday morning reporting that the National Weather Service was predicting floods emanating from the atmospheric river. It is behind a paywall.
Whenever there is a breaking story of national interest, it’s smart to check out what local news organizations are reporting. Like much of the country, Mendocino County has been all but abandoned by corporate journalism. Fortunately, independent outlets are doing a good job of keeping residents informed with “useful news,” as the Voice puts it.
Discover more from Media Nation
Subscribe to get the latest posts sent to your email.